The only exhibitor in Taiwan: Taiwanese lighting brand SEEDDESIGN SEEDDESIGN, with its modern and simple lines, squeezes into the “Lighting Industry Cannes” Light + Building 2024

After exhibiting at the M&O Paris Fashion Furniture Design Fair in the fall of 2023, Taiwan’s original lighting brand SEEDDESIGN once again appeared at an internationally renowned exhibition this spring. It went to Frankfurt, Germany with innovative designs with a very modern and simple style. Participation can be said to be “lighting Light + Building 2024, an exhibition of the Cannes Film Festival, showcases a total of 14 design series and more than 20 exciting design lighting products, covering unreleased annual new products as well as brand classic designs, attracting lighting designers and lighting designers from all over the world. Visited the site with space architecture professionals and agents, and even entered the branch of the store focusing on decorative lighting as Taiwan’s only brand.

Everyone in the lighting industry knows about Light + Building

The prestigious Light + Building (hereinafter referred to as L+B) is held biennially at the Frankfurt Exhibition Center in Germany. It is one of the most iconic exhibitions in the lighting industry. It is held every two years together with the Milan Furniture Fair (Salone del mobile). Euroluce, the lighting exhibition held once, is equally famous. The two have a tacit understanding and are held separately in turn. They are the two giants of lighting industry exhibitions, presenting the latest lighting technology and lighting design trends to the world. For example, the Japanese design genius Nendo Studio founder Dai Sato and the German lighting exhibition Design master Ingo Maurer and Welsh industrial design master Ross Lovegrove, whose work combines technology, art and sculpture, are both frequent customers of L+B.

SEEDDESIGN’s classic lighting designs are now available at L+B

After 6 years, I went to Frankfurt again to participate in the L+B event. SEEDDESIGN’s lighting exhibition space uses matte black exterior walls and white interiors. It uses subtractive design to let the light speak, and showcases a total of 24 designs of the brand to international professionals. Lighting, including the brand’s classic PAOPAO bubble series, MUMU, as well as SOL series and DORA, uses smooth lines and geometric shapes to interpret light, bringing a contemporary and neat atmosphere to the space.

In addition to the brand’s classic design, the new product “WÚ 日五” attracted many visitors to actively interact with the lamps. Its smooth rotation sensitivity cannot be imitated even if they want to imitate it. In addition, when the British lighting magazine Darc magazine came to visit, it also showed strong interest in KONNECT construction; and the annual flagship new product Mr. DJ, which has not yet been launched for sale, was also unveiled at L+B 2024, through unique design and on-site The demonstration operation instructions brought surprise reactions to the visitors, who were even more eager to try it out for hands-on experience, and received many positive comments.

Stand on the same stage as world-class lighting brands

SEEDDESIGN participated in the L+B exhibition in 2018. During the exhibition, I met an internal staff member of German Design who admired it and recommended it to participate in the selection process. It won the German Design award with its representative product Hercules F, opening the door to international awards. , has frequently won awards for its wonderful designs. Now it is participating in L+B again, which ended successfully on March 8. With more sophisticated technology and design aesthetics, it is based on the international lighting industry and shows the world its timeless design texture and lighting technology.