Hankook Tire was founded in 1941. It has 8 factories and 5 R&D centers around the world. It has its own Hankook Technodome and Asia’s largest proving ground Hankook Technoring for R&D, testing and production, which can cope with different weather, road conditions and vehicle conditions. The products range from stability and comfort for ordinary cars to special tires for competitive sports events, and can meet the various needs of consumers in the Taiwan market. Hankook Tire will officially become the official exclusive tire supplier of Formula E in 2023, and will successively launch the iON electric vehicle. In terms of wet performance, low noise performance and rolling resistance, Hankook Tire has also won the highest AAA level of the EU tire label in three aspects. , entering into electric vehicle tires in the future, car owners can experience high-quality tires at more reasonable prices.
Hankook Tire has been sold in Taiwan for more than 20 years. The Taipei branch was established in 2019 and the Taiwan subsidiary was established in 2024. Xu Shengqi, Taiwan general manager, said: Hankook Tire is not well-known in Taiwan, and hopes to improve service standards through the establishment of branches and warehousing operations and management, and Breaking away from the sales methods of the past 20 years requires the following progress: First, high-quality products will be quickly introduced into the Taiwan market to achieve sales growth. Provide products from South Korea/Hungary/Indonesia/China and other places, and make immediate responses according to customer needs. Second, Hankook Tire will expand its dealer network to ensure that customers can purchase Hankook Tire anywhere, and will accelerate the development of distribution channels. Third, enhance brand awareness and value through marketing activities.
The general manager said that he hopes to enter the top five tire brands within five years. Hankook Tire’s Taiwan subsidiary is also ready to listen to consumers’ valuable opinions and provide drivers with more complete sales services. Hankook Tire’s Ventus S1 evo3 is specially designed for luxury cars. It has excellent performance and control, allowing drivers to feel the grip of the tires and the safety of driving on wet roads. It also has a noise reduction function and is very popular in the industry. The workshop can achieve quiet and comfortable traffic. The iON evo and iON evo SUV tires specially designed for trams not only make driving more controllable and feel peaceful in the car, they also help save energy while driving.
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Tags: Hankook Tires Taiwan subsidiary officially established Ventus evo3 ION evo tires unveiled simultaneously Earth Golden Line
