Kao (Taiwan)’s 60th Anniversary Kirei Beautiful and Sustainable Special Exhibition Debuts in Huashan

CNEWS Convergence News Network reporter Li Chengzhi/Reporting from Taipei

Kao (Taiwan) has been deeply involved in Taiwan for 60 years, is committed to accompanying people to create a clean and beautiful life, and takes contribution to sustainable social development as its mission. From now until April 28, Kao (Taiwan) will launch “Kao (Taiwan)” at the Huashan 1914 Cultural and Creative Industry Park ) 60th Anniversary Kirei Beautiful Sustainability Special Exhibition”, with Kirei’s life spirit throughout the exhibition, introducing how Kao exerts its corporate influence in the three major aspects of “product innovation”, “environmental conservation” and “rooted education” to create sustainable products for consumers lifestyle, the public is welcome to visit the exhibition, play games and receive gifts!

The president of Kao Group came to celebrate the 60th anniversary and Bioré GUARD anti-mosquito lotion was launched in Taiwan

Mr. Hasebe, President of Kao Group, personally attended the special exhibition press conference to express Kao’s commitment to leading consumers to create a better and sustainable life in Kirei through actions. He also demonstrated the innovative product exposed for the first time at the press conference – Bioré GUARD Anti-Mosquito Lotion !

“Bioré GUARD Anti-mosquito Lotion” has Japan’s patented “Anti-mosquito Technology”, which makes the skin a surface that mosquitoes don’t like, making mosquitoes unable to stand still. It can provide long-term protection for 6 hours, whether outdoors, indoors or while sleeping. , you can use it safely anytime and anywhere! Visitors can also experience the latest revolutionary products in the mosquito repellent industry at the special exhibition site.

The press conference also invited local ESG co-creation partners “Jingjuan Children’s Safety Cultural and Educational Foundation”, “Environmentally Friendly Seeds” and “PaGamO” to participate in the event, announcing that they will continue to work together through diversified educational activities in the future. , allowing the concepts of personal cleanliness and environmental sustainability to take root from an early age.

Sound and light feast immersive experience Feel the Kirei life that Kao brings to consumers

This special exhibition also creates an immersive experience of Kirei’s life through on-site space surrounding three-dimensional visual audio and video special effects and other elements, allowing the public to understand Kirei’s spirit from their feelings and then practice it in their lives. Through the Dentsu wakamon platform, Kao invites Generation Z to imagine the future of Kirei and create Kirei Lifestyle together.

Then, in the “Careful Support for Life” exhibition area, Kao Corporation’s well-known daily necessities brands and the “Kirei Moments” brought to the public are presented based on positive feelings such as peace of mind, cleanliness, confidence, and beauty in life.

Make every effort to promote product recycling and plastic reduction Implement environmental conservation actions

As the only Japanese company in the FMCG industry with factories and research institutes in Taiwan, Kao (Taiwan) attaches great importance to the manufacturing responsibility of local production, actively implements the development of environmentally friendly packaging and environmentally friendly products, and strives to achieve “environmental conservation and ecological sustainability” The theme area demonstrates Kao (Taiwan)’s determination to develop sustainable and innovative products and promote product plastic reduction milestones year by year, including the launch of Taiwan’s first product with bottles made of 100% recycled PET as early as 2016, and the launch of 100% recycled PET bottles in 2023. Working together with Far East New Century, we successfully developed the world’s first shrink-label product made of 50% recycled PET.

Recently, it has been more active in all stages of the product production to sales process through plastic reduction packaging 2.0, lightweight product bottles, one spoonful of laundry detergent using environmentally friendly paper spoons instead of plastic spoons, and Sofina beauty brand innovative display paper lanterns. , are committed to reducing environmental burdens. Kao’s environmental label products with “eco together” printed on the packaging help consumers make consumption choices from an environmentally friendly perspective.

In addition to the well-known cleaning products, Kao’s chemical business also focuses on launching environmentally friendly products. Including application on asphalt roads, using waste plastic bottles as new materials to increase concrete hardness and reduce wear; and in terms of pesticides and chemical fertilizers, Kao also developed functional spreading agents for drone spraying in 2021. Effectively reduce pesticides by half and contribute to Taiwan’s promotion of sustainable agriculture reform.

Taking root in education and caring for society Practicing Kirei’s concept of beautiful and sustainable life since childhood

The “Rooted Education and Social Care” exhibition area, which is loved by parents and children, presents Kao (Taiwan)’s long-term local education promotion through three main axes: “Children’s Cleanliness and Safety Education”, “Menstrual Equality and Gender Health Education” and “Campus Sustainable Living Education” Activity.

First of all, in the theme area of ​​”Children’s Cleaning and Safety Education”, Kao’s long-term cooperation with the Jingjuan Foundation to promote lesson plans and the results of more than one million school children’s participation for 13 consecutive years will be displayed, and interactive experience areas such as household chores will be set up. We plan to teach practical skills such as folding clothes and wiping tables, so that participating families can participate in interactive learning.

At the same time, the exhibition specially features the “Kao Kirei Better Sustainable Life Kirei Junior Special Training Class” jointly launched by Kao and the online game learning website PaGamO. It invites parents and children to experience learning cleaning skills and longevity in the game. The concept of continuing life! Parents are welcome to bring their children to participate in educational and fun activities!

Kao (Taiwan) has continued to pay attention to the common good between the environment and human life for 60 years, and has made continuous efforts in various aspects such as brand, products, technology and services. Everyone is welcome to participate in the “Kao (Taiwan) 60th Anniversary Kirei Beautiful Sustainability Special Exhibition” and practice together A tidier, more beautiful, healthier and more confident Kirei life, creating a better and more sustainable world!

Kao (Taiwan) 60th Anniversary Special Exhibition – Kirei’s Beautiful Sustainable Life

Launch date: April 19 (Friday) to April 28 (Sunday), 2024; 11:00-19:00 on weekdays and 10:00-19:00 on holidays. Free admission.

Venue: 1F-1, Hall 4A, Huashan 1914 Cultural and Creative Industrial Park

Photo source: Provided by Kao (Taiwan)

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