Mountain City Adds Greenness and Starts a New Journey 2024 Kao’s “Clean and Beautiful China Tour” is launched_TOM News

On April 26, 2024, the “Clean and Beautiful China Tour” environmental protection campaign co-sponsored by the Publicity and Education Center of the Ministry of Ecology and Environment and Kao (China) held a launching ceremony in the beautiful mountain city of Chongqing. Representatives from the Publicity and Education Center of the Ministry of Ecology and Environment, Chongqing Jiulongpo District Government, Kao (China) Investment Co., Ltd. and other units attended the ceremony, and more than 200 people including media representatives, university student representatives, public welfare organizations, and community citizens witnessed the new “clean The “Beautiful China Tour” activity has opened a new chapter.

The launch ceremony of the 2024 “Clean and Beautiful China Tour”

As an important action to implement Kao (China)’s ESG vision, the “Clean and Beautiful China Tour” activity has been carried out for 13 consecutive years and is now one of Kao (China)’s most representative social contribution activities. With the joint efforts of the Publicity and Education Center of the Ministry of Ecology and Environment and Kao (China), the event has traveled to many provinces and cities in China. The event crowd has ranged from the general public to university students, and the theme has also ranged from water resources protection to “low carbon” and “low carbon”. It extends to broader fields such as energy conservation and emission reduction” and “biodiversity”. This year, the “Clean and Beautiful China Tour” will further expand the scale of activities. On the basis of the main activities, several cities will be designated to carry out environmental protection publicity weeks around diverse themes to support more universities to work together to create a strong environmental protection atmosphere. Call on more people to participate in building a “Beautiful China”.

This year’s “Clean and Beautiful China Tour” event was grandly launched with the strong support of Chongqing Municipal Ecological Environment Bureau, Chongqing Municipal Ecological Environment Publicity and Education Center, Chongqing Jiulongpo District People’s Government, and Chongqing Jiulongpo District Ecological Environment Bureau. The launching ceremony began with the children’s performance of the “Birds Go Home” dance, which is full of environmental protection implications. The leaders of the organizer took the stage to deliver speeches and jointly announced the official launch of the “2024 Clean and Beautiful China Tour” event.

A representative from the Publicity and Education Center of the Ministry of Ecology and Environment said in his speech: The 20th National Congress of the Communist Party of China drew up a grand blueprint for Chinese-style modernization and made strategic arrangements for “promoting green development and promoting the harmonious coexistence of man and nature.” The “Clean and Beautiful China Tour” event has entered Chongqing for the first time. We hope to use Chongqing as a starting point to spread the green and low-carbon concept to the whole country and drive the public to be the propagandists of “Beautiful China”, the promoters of ecological civilization, and the practitioners of green life. Walkers, work together to build a modernization in which man and nature coexist harmoniously.

Zhu Anji, Chairman of Kao (China) Investment Co., Ltd., said: The “Clean and Beautiful China Tour” activity is an important manifestation of the “Harmony and Beauty of Nature” field under Kao (China)’s vision of “Symbiosis with Beauty”. Kao will work with the Publicity and Education Center of the Ministry of Ecology and Environment to help Chinese college students create more possibilities and provide strong support for college students to achieve breakthroughs in the environmental field. It is hoped that under the leadership of government departments and through cooperation with all sectors of Chinese society, more people will become practitioners of environmental protection and continue to jointly write a wonderful chapter of “Beautiful China”.

Zhu An, Chairman of Kao (China) Investment Co., Ltd., will deliver a speech

At the launching ceremony, student representatives of award-winning university societies and students from Southwest University for the “Clean and Beautiful China Tour” national small-amount funding project introduced the “Clean and Beautiful China Tour” national university small-amount funding project and talked about their experiences in participating in the project. He also issued an initiative to college students across the country to jointly create green mountains and green scenery and build a beautiful China.

Student representative oath

As the guests pressed the button, the “Clean and Beautiful China Tour” started from Chongqing, and images radiating across the country were displayed on the big screen, marking the official opening of the 2024 “Clean and Beautiful China Tour” promotional campaign in the new year. The launching ceremony ended with the chorus “Flying Flowers” performed by students from Tian Jiabing Middle School. The venue also set up public interactive activities, such as Garbage Sorting Monopoly, Precision Throwing Game, Environmental Protection Knowledge Competition, etc., so that everyone can master the knowledge of garbage sorting in a relaxed atmosphere and promote people to pay attention to the environmental protection issues around them. When the cycle of the year meets the painting, the colorful colors climb up the texture of the years, and the beautiful natural elements turn into the color of art and remain forever.

On-site public interactive activities

In 2022, Kao (China) released its ESG vision – “Living with Beauty”, and is committed to realizing a cleaner and more beautiful earth in the three fields of “harmony with nature”, “beautiful life” and “creating a beautiful future” environment, a more comfortable and better life, and a more colorful future. In 2024, under the wave of all people building a “Beautiful China”, Kao (China) will continue to engage in various social practices with a clear ESG vision to help realize a better life. Starting from the mountain city, the “Clean and Beautiful China Tour” has once again taken firm steps to inspire the creativity and enthusiasm of environmental protection volunteers, so that the green seeds of “Clean and Beautiful” can “travel throughout Beautiful China.”

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