The second joint meeting of Dali, Lijiang, Diqing and Nujiang to jointly accelerate the high-quality transformation and upgrading of tourism in northwest Yunnan was held in Lijiang – China Daily

On April 24, the second joint meeting of Dali, Lijiang, Diqing and Nujiang to jointly accelerate the high-quality transformation and upgrading of tourism in northwest Yunnan was held in Lijiang. Party and government leaders from the four prefectures and cities in northwest Yunnan, experts and scholars in the cultural and tourism industry, and heads of cultural and tourism enterprises gathered in Lijiang to discuss deepening regional cooperation and jointly promote the high-quality development of tourism in northwest Yunnan.

Pu Hong, Secretary of the Lijiang Municipal Party Committee, said that since the first cooperation joint meeting, new progress has been made in transportation interconnection in northwest Yunnan, new breakthroughs have been achieved in planning preparation, joint marketing has embarked on a new journey, market interoperability has opened up a new situation, and regional cooperation has achieved remarkable results. With the new achievements, the four prefectures and cities in northwest Yunnan are accelerating to become a community of destiny and a community of action for high-quality tourism development. Northwest Yunnan has a special and important position in the overall tourism development of the province, and has the potential to become a unique tourist destination in the world. It is recommended that the four places work together to create a world-class tourist area of ​​”Secret Northwest Yunnan” that is highly recognizable, influential and attractive, jointly enhance regional tourism brand recognition, jointly maintain a good market environment, and jointly improve the level of regional cooperation. Promote the high-quality development of tourism in northwest Yunnan. Lijiang City will give full play to its own advantages and carry out in-depth cooperation with states and cities in the region in multiple fields to promote the formation of a new collaborative development pattern of the Greater Shangri-La Eco-tourism Circle in which each enjoys its own beauty, shares the same beauty, and is mutually beneficial and win-win.

Yang Guozong, Secretary of the Dali State Party Committee, said that since the first cooperation joint meeting, Dali, Lijiang and Diqing have increased regional cooperation and solidly promoted the interaction of cultural and tourism industry development projects, connected lines, connected facilities, and shared the same signs. Through information connectivity, resource sharing, talent mutual assistance, and brand co-building, northwest Yunnan tourism has taken solid steps towards high-quality transformation. At present, the cultural tourism industry has entered a new stage of development with diverse needs, diverse personalities, and alternation between old and new. Relying on the tourism resource endowment of the four prefectures and cities, northwest Yunnan has the foundation, conditions, and ability to become a tourism industry that meets the needs of different tourists with full-format products. It is a pioneer innovation test area and a pioneer demonstration experience area for “There is a Life Called Yunnan”. It is hoped that the four places will further establish and improve a normal and long-term mechanism for exchanges and cooperation, continue to deepen all-round and full-process pragmatic cooperation in various fields, promote the implementation of various contents of the cooperation agreement, and effectively jointly assume the first party role of “there is a kind of life called Yunnan” The important task of the era of the formation. During his speech, Yang Guozong also extended a warm invitation to the guests to attend the third joint meeting hosted by Dali Prefecture next year in a windy place.

Luo Chaofeng, Secretary of the Diqing Prefectural Party Committee, said that since the first collaboration joint meeting, Dali, Lijiang and Diqing have deepened government-enterprise cooperation and exchanges, accelerated the research and development of route products, explored and promoted cross-regional cultural tourism law enforcement, and market-level cooperation has become more Go deep. The states (cities) in northwest Yunnan and the “Shangri-La” eco-tourism area are connected by mountains and rivers, geographically close, popular, culturally connected, economically integrated, and have deep roots. They have good resources, markets and other foundations and conditions for coordinated development. It is recommended to take this meeting as an opportunity to focus on the goal of building a “world-class tourist destination” to deeply explore the unique advantages and great value of the four prefectures and cities in northwest Yunnan in terms of ecology, culture, landscape, history, etc., continue to deepen exchanges and collaboration, and research Formulate more detailed regional tourism collaborative development strategies and policies and measures, quickly promote the implementation of various consensuses, accelerate the “one-game” development of tourism in northwest Yunnan, and strengthen cooperation and exchanges in multiple fields to achieve complementary advantages, mutual benefit, and integrated development .

Hong Weizhi, Secretary of the Nujiang Prefecture Party Committee, said that Nujiang Prefecture is the core area of ​​the world natural heritage “Three Parallel Rivers” and has breathtaking natural wonders and world-class tourism resources. In recent years, the Nujiang Prefecture Party Committee and the Prefecture Government have regarded tourism as an important pillar industry. In accordance with the positioning of “niche, distinctive, high-quality, and high-end”, they have promoted innovation in business formats, models, products, services, etc., and built a number of agricultural and cultural tourism projects. Integrated demonstration projects have launched a number of top events such as the China Nujiang Kayak Wild Water International Open, continuing to promote the “Secret Nujiang·Outdoor Paradise” brand, and striving to create “the most beautiful Grand Canyon in the world”. The time is ripe and promising to strengthen regional tourism cooperation and development in northwest Yunnan. Nujiang will actively integrate and take active actions to develop hand in hand with everyone. It is recommended to integrate regional tourism planning and design, tourism brand building, tourism product construction, cooperation mechanism improvement, and brand promotion to jointly promote the development of the tourism industry in northwest Yunnan.

At the meeting, representatives of the cultural and tourism industry made exchange speeches; Dali, Lijiang, Diqing, and Nujiang signed a tourism strategic cooperation framework agreement with the four prefectures in northwest Yunnan, and travel agents from Thailand, South Korea, Vietnam, and Laos signed an agreement with the four prefectures tourism industry association. Strategic cooperation agreement, the Gucheng District government and relevant enterprises signed a cultural tourism project cooperation agreement; Dali Prefecture, Lijiang City, Diqing Prefecture, Nujiang Prefecture in Yunnan Province, Panzhihua City, Garze Prefecture, Aba Prefecture, Liangshan Prefecture in Sichuan Province, Lhasa, Tibet Autonomous Region City, Qamdo City, Guoluo Prefecture of Qinghai Province, and Gannan Prefecture of Gansu Province jointly released the Greater Shangri-La Regional Alliance Initiative.

A handover ceremony for the location of the cooperation joint meeting was also held at the meeting. The next high-quality tourism transformation and upgrading cooperation joint meeting in northwest Yunnan will be hosted by Dali Prefecture.

(Reporter Li Yingqing/Zheng Jiarui, China Daily Yunnan Reporter Station)

[Editor in charge: Shu Liang]