Launching ceremony of the 6th Double Product Online Shopping Festival (Fujian). (Photo courtesy of Fujian Provincial Department of Commerce)
The five-day May Day holiday is coming soon, and various places in Fujian are focusing on e-commerce, online shopping, consumer coupons, trade-in, etc., and are gearing up to carry out various forms of consumption promotion activities, and create new scenarios by launching new supplies that integrate multiple consumer formats. , upgrade new experiences, and strike while the iron is hot to increase consumption.
Launched the Dual-Product Online Shopping Festival to build an online traffic diversion area
On April 26, the Provincial Department of Commerce launched the “Sixth Double-Product Online Shopping Festival (Fujian)”, mobilizing businesses across the province and well-known platforms such as Alibaba, JD.com, Douyin, Kuaishou, Meituan, Tencent, and UnionPay to participate. The event will last until May 12th. By building an online traffic diversion area and supporting consumption-promoting activities that combine business, culture, agriculture and tourism, we highlight the cultivation of new consumer brands and green consumption, smart consumption, and healthy consumption, and integrate online and offline development to become the “highlight” and consumption-promoting event during the May Day celebrations. The “Grand View Garden” promotes “replacement of old consumer goods with new ones”.
Fujian combines the consumption promotion activities of various platforms during the May Day period, collects high-quality products on the platform, and gathers the platform’s preferential measures to ignite the May Day consumption boom. Taotian Group launched the May Day special themed event, “May Day Travel Season”, issuing large coupons, with hot products as low as 50% off, and providing consumers with various discounts and benefits. JD.com has launched the “Everything Renewal Campaign”, offering subsidies of up to 15% for trade-ins, doubling deposits in advance, and issuing consumer coupons with up to 20% off on some products, interest-free Jingdong Baitiao for up to 24 periods, and direct discounts on many hot products. Douyin and Kuaishou platforms issue a large number of coupons, launch special discounts on high-quality products, buy good products at low prices and great value, and provide official immediate discounts and benefits. Platforms such as Pupu, Vipshop, and Meituan have also launched relevant promotions.
Internet celebrities and leading anchors hold thousands of live broadcasts to promote goods
Fuzhou will launch the second “Hui Ju Rongcheng Double Product Online Shopping Festival” online consumption promotion activity from April 28 to May 12. The activities mainly focus on the five major themes of “May Day outing season”, “all-round live broadcast with banyan goods”, “innovation to create consumption scenarios”, “enjoy digital life ‘trade-in’ for new'” and “enjoy the Silk Road” theme promotion”, and organize major e-commerce companies Platforms, e-commerce companies, business districts, etc. carry out unique promotional activities to bring real discounts to citizens.
E-commerce platforms such as Pupu, Yonghui Life, JD Daojia, Meituan, and Ele.me will launch the “May Day Outing Season” promotion activities, focusing on daily necessities, travel equipment, food and other products needed for travel during the “May Day” holiday. Through various promotion methods such as large discounts, limited-time flash sales, and the issuance of consumer coupons (red envelopes), we provide discounts and good products for outing travelers and meet their travel needs in a timely manner.
Major e-commerce companies in Fuzhou will carry out “May Day” promotions on well-known platforms such as Taobao, Tmall, JD.com, Douyin, and Pinduoduo, and invite Internet celebrities and leading anchors to hold thousands of live broadcasts to promote goods. , promote Fuzhou’s characteristic culture and high-quality products, and continuously create online promotion hot spots. Major business districts and complexes will use tools such as online mall APPs and mini-programs to carry out distinctive consumption promotion activities such as publicity and promotions, issuance of consumer coupons, and online shopping to create new online consumption scenarios, enhance consumer experience, and promote online shopping. Lower consumption integration.
Large-scale theme events will take place in turn and a batch of consumer coupons will be issued.
During the “May Day” period, Xiamen City will use “‘New’ Dynamic Xiamen·Happy May Day Shopping” as the theme to kick off the “Xiamen City-wide Shopping·2024 Consumption Festival” May Day consumption promotion. Focusing on supermarkets and department stores, automobile exhibitions and sales, smart home appliances, time-honored catering brands, cultural tourism hotels and other fields, it will hold the Xiamen International New Energy Intelligent Automobile Expo and Mobile Travel Expo, the Home Appliances and Home Consumption Renewal Festival, and the “Trendy May Day Roam Siming” Five A Travel Shopping Festival, Home Welcome New Decoration Fans in Huli, “Joyful Summer·Tesco Songyu” 2024 Haicang May Day Consumer Festival, Jimei Fun 51 FUN Shopping, 2024 Tongan Consumer Festival, Xiang’an Escape from the City Plan There are many large-scale themed activities and hundreds of discounts including the “Catch the Fair” activity, and a batch of consumer coupons are issued.
Under the guidance of the Xiamen Municipal Development and Reform Commission and the Xiamen Municipal Commerce Bureau, Alipay will launch a limited-time spring travel coupon collection activity starting from 0:00 on April 25. Xiamen citizens and tourists can participate in the activities, adding a touch of low-carbon “green” beautiful scenery to everyone’s spring outing. Xiamen citizens and tourists only need to open Alipay and move their fingers to participate in the Spring Travel Voucher Activity. Participating will win a total of 8 yuan coupons for bus, subway, BRT, and bus tickets, as well as 28 yuan of large ride benefits to grab every day. You can use it with every purchase of 0.01 yuan or more.
Up to 1 yuan spent on renewal can be used to offset 300 yuan
Quanzhou took the lead in issuing the “2024 Guochao Quanzhou “Renewal Consumption·Renewal Intelligent Manufacturing” Series Activities Implementation Plan”, promptly seizing the “May Day” traffic dividend, and cooperating with China Construction Bank Quanzhou Branch and home furnishing and electrical appliance stores, in April From the 26th to the “May Day” period, a large discount of up to 1 yuan can be used to offset 300 yuan will be launched, so that consumers can enjoy huge discounts whether they are replacing large household appliances or household items, or going to shops and shopping malls to eat, drink and play. .
In terms of home renovation, on April 25, Xiyingmen (Quanzhou) Building Materials and Furniture Plaza took the lead in launching the “300 yuan voucher for 1 yuan purchase (available for purchases over 3,000 yuan)” and the “500 yuan voucher for 99 yuan purchase with Dragon Card credit card (available for purchases over 3,000 yuan)”. 5,000 yuan available)” discount. In terms of home appliance renewal, preferential activities will start from April 28. At Huayou Electric (Chongwu Store), Huayou Electric (Dongjie Store), Huayou Electric (Nanmen Store), “1 Yuan Purchase 100 Yuan Voucher ( Available for orders over NT$999)” discount.
The “Sixth Double Product Online Shopping Festival”, as a series of promotional activities of the “Consumption Promotion Year”, will be held nationwide from April 28 to May 12. This year’s Double Product Online Shopping Festival focuses on three major themes: digital life, global digital trade, and digital intelligence empowerment. The main venue is located in Hubei. E-commerce, manufacturing, express logistics and other enterprises will be organized from various places to focus on brand and quality, and carry out 200 There will be additional supporting activities to jointly create an online promotion brand.
Note: Text/Lu Jinfu, article source: Southeast Net, this article is the independent opinion of the author and does not represent the position of Yibang Power.
Tags: Day consumption promotion activities parts Fujian intensive consumer vouchers distributed live goods exchanged Industry
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