Xinhua News Agency, Beijing, April 23 Title: Enriching content, innovating scenarios, optimizing experience—multiple measures in various places to improve services and promote “enjoyable reading” for all
Xinhua News Agency reporter
A variety of themed activities help cultivate the “gravitational field” of reading, create new reading scenes based on local conditions and characteristics, and continuously optimize the reading experience through digitalization and other means… April 23 this year is the 29th World Book Day. Reporters recently visited Zhejiang and Beijing Visits to places such as , Sichuan, and Tibet found that various localities have launched a number of measures based on local conditions to promote the continuous deepening of national reading from form to content, promote the formation of an atmosphere of love for reading in the whole society, and allow people who love reading to enjoy the fun of reading more happily.
Enrich activities to cultivate “gravitational field”
On the evening of April 21st, spring rain fell in Hangzhou, Zhejiang Province. The Age of Innocence Book Bar located in the Yangliu County community was illuminated by warm lights. A lecture themed on “The ‘Realm’ of ‘Human Words’ – ‘Creating the Realm’ and ‘Writing the Realm'” attracted many audiences.
In the lecture, cultural scholar Cao Wenbiao analyzed Wang Guowei’s unique understanding of “realm” in a simple and easy-to-understand manner. “The lecture was very good. Teacher Cao allowed us to have a deeper understanding of this classic work. I will read it carefully and savor it after I return home,” said Zhang Biaolian, an audience member who came all the way from Jinhua, Zhejiang.
On the evening of April 21, the audience listened to the lecture at the Age of Innocence Book Bar in Hangzhou.Photo by Xinhua News Agency reporter Wei Yijun
“As a book bar in a community, in addition to the function of a bookstore, we want to provide a shared cultural space for nearby residents.” Zhu Jinxiu, the manager of the Age of Innocence, said that with the support of the Pengbu Street Cultural Station in the territory, related activities have been carried out throughout Throughout the year, guide more people to develop the habit of loving reading.
On the snow-covered plateau, on Zangdazhong Road, Lhasa, Tibet, lined with cafes and tea shops, the local first urban cultural station “hima hima gallery” was opened. In addition to reading, citizens can also participate in cultural salons and watch exhibitions here.
As a branch venue of Lhasa’s first book fair, an art book binding workshop was recently held here, where a group of young people experienced the fun of book binding. Relying on the city study room and the city cultural station, Lhasa is expected to carry out no less than 60 public cultural activities throughout this year.
Young people participated in the art book binding workshop at the “hima hima gallery”, a new public cultural space in Lhasa. (Photo by Deji Quzhen)
“Reading cannot just be concentrated around World Book Day. In recent years, various activities have been held in various places to attract more people to join the reading team, which is very helpful in popularizing reading culture and guiding people to form normal reading habits.” Sociology of Minzu University of China said Fan Yechao, associate professor of the department.
Develop new scenarios according to local conditions
At one o’clock at noon, I walked into the Yimin Vegetable Market (Home Store) located in Guanghua Street, Qingyang District, Chengdu, Sichuan. Several stall owners were reading and chatting in the “Vegetable Market Bookstore”. The books in the bookstore are rich in variety and arranged in an orderly manner, and the environment is clean and warm. In a space of more than 10 square meters, the smell of books and the smoke of the market are intertwined.
“This ‘Vegetable Market Bookstore’ has been in operation since October last year. Most of the readers are market operators and their children, as well as nearby residents who come to buy vegetables.” Gou Mingchao, manager of Yimin Vegetable Market (Home Store), said that most of the books here are They are practical books such as health knowledge, family recipes, and parenting manuals, which are more targeted to meet the reading needs of nearby residents and business owners.
At noon on April 16, the operators of Yimin Vegetable Market (Home Store) were reading in the “Caishi Bookstore”.Photo by Xinhua News Agency reporter Zhou Yihang
It is understood that in accordance with the multiple co-governance model of “municipal planning + territorial coordination + market operation + volunteer service”, Chengdu has innovatively built and opened 47 “market bookstores” to provide citizens with a public place for neighborhood exchanges, parent-child reading, and relaxation. People-friendly space.
In April in Beijing, flowers are blooming. On the south side of the Di’anmen intersection, an antique building stands quietly. The plaque with “China Bookstore” written on it looks solemn and simple against the blue-green door beam painting.
The Di’anmen Yanchi Tower, built in 1420, is a famous landscape on the central axis of Beijing. “Since China Bookstore Yanchilou opened in 2015, it has been working hard to create a unique cultural reading space.” Sun Yi, manager of China Bookstore Yanchilou, said that from the beginning, it mainly displayed traditional Chinese studies and ancient books, to the application of Screens, bookshelves, exhibition stands, etc. constitute multiple functional areas, and then a comprehensive central axis cultural reading space is created on the second floor… This elegant and quiet urban study room has become a “pleasant reading” place for many citizens.
On April 16, readers browsed books at the Yanchilou branch of China Bookstore.Photo by Xinhua News Agency reporter Yang Shujun
“My job requires me to accumulate a lot of knowledge about Beijing culture. Here I can find a lot of books and materials about the Grand Canal, the Central Axis, and the Hutongs of Old Beijing.” Fang Zhe, a Beijing citizen, told reporters that he usually likes to bring his 4-year-old My son came with me. “As soon as the child came in, he ran to read a book by himself. He was very focused on reading here.”
Improve services to allow unlimited reading
Walking into the lobby on the second floor of the Sichuan Provincial Library, the smart reading space on the west side attracts many readers. It contains a variety of smart reading devices, including the ink screen reader equipped with the online bookstore system, the “Waterfall Electronic Lending System”, Intelligent chess table and digital calligraphy machine, etc. Since opening its services to the outside world in January 2022, as of the end of 2023, it has served a total of approximately 1.19 million readers.
The library has also continued to simplify the borrowing process through digital construction. Currently, it not only supports borrowing using physical cards such as ID cards and social security cards, but also launches electronic borrowing cards on the WeChat official account. Readers only need to place books in the self-service borrowing and returning machines. The sensing area can be used to identify and borrow in batches. Ms. Wang, a citizen, scanned the QR code with her mobile phone to return 6 children’s books at once. “The batch borrowing and returning function saves a lot of time. I use electronic cards more often than physical cards. Sometimes I don’t worry if I don’t bring my ID card.”
In addition, the Sichuan-Chongqing Reading Card project is also progressing steadily. Among the 15 self-service book borrowing and returning machines in the library, 2 are dedicated to providing borrowing and returning services. Readers can enjoy the library resources of Chengdu and Chongqing with their ID cards or social security cards. One-stop intelligent services such as retrieval, document delivery, and book borrowing and return. According to reports, 73 public libraries in Sichuan and 42 public libraries in Chongqing have now enabled the borrowing and returning of books.
In the Sichuan Provincial Library, readers are using self-service book borrowing and returning machines to return books in batches.Photo by Xinhua News Agency reporter Zhou Yihang
It is late at night, but there are still many citizens reading and studying in the Grand Theater and Heshu Bar in Sanmen County, Zhejiang Province. The locally established 24-hour self-service library and book bar provide unrestricted reading with more optimized services.
“Currently, 13 Hehe Book Bars have been built in the county. Citizens can choose the nearest one, swipe their ID card or scan their face to enter the library, and borrow books for free. The book bars also provide audio reading, themed scene decoration, etc., so that more readers can fall in love with the library. , enjoy the cultural atmosphere here,” said Li Xu, deputy director of Sanmen County Library.
Reporters: Wei Yijun, Zhou Yihang, Yang Shujun, Wei Guanyu, Dong Xiaohong
Planner/Editor: Xu Man
Tags: Enriching content innovating scenarios optimizing experience localities multiple measures improve services promote enjoyed reading Xinhuanet
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