Kuaishou’s “Little Iron Ring Travel Notes” first stop in Zhengzhou in 2024 to play with intangible cultural heritage and highlight the national style – Kuaishou Technology – Technology changes the future

Following the “Harbin fever” at the beginning of this year, Henan has attracted more people’s attention in the spring season: Kaifeng Wang Po and Luoyang Flower God have made appearances. Recently, Kuaishou parent-child team-up with 8 cute kids including @我名高zanzan, @米三素, @小堂堂, @我的Ahyou, @久久超爱笑, @林伊伊, @77不吃吃, etc. “Tie”, as well as flying guest @chenchen (Zhang Dian), etc., “traveled” around Zhengzhou, Henan, and embarked on a unique journey to find “Henan”.

Collectively “crossing” the Zhengzhou Garden Expo, the small railway staged the National Sports Games

As a high-quality parent-child IP of Kuaishou, “Little Tiehuan Travels” visited the beautiful Xishuangbanna and the snowy country of Xinjiang last year, presenting the beautiful natural scenery and diverse customs and customs of China to the entire audience. In 2024, Kuaishou Parent-Child will choose Zhengzhou as its first stop, leading the train riders to Zhengzhou, the hinterland of the “Hometown of China” and “Hometown of Henan”, to experience Zhengzhou’s customs and customs in depth.

Xiaotie, who was invited to Zhengzhou this time, has more than 150 million fans across the entire network. Not only @米三素sui, who performed on stage at this year’s Spring Festival Gala, but also the top creator @陈CHE (Zhang Dian) on the Internet, and this year’s most popular parent-child expert @Liu Gege also participated. During the three-day recording of the program, the players need to complete different experiences and challenges in groups to unlock the next day’s journey.

The little irons are throwing pots.

In order to be more in line with the temperament of “the birthplace of Chinese culture”, the trainees all put on beautiful Hanfu on the first day of the program recording, went to the Zhengzhou Garden Expo Park for the National Sports Games, and deeply participated in the ancient popular archery, pot throwing, and woodworking. Shooting, Cuju and other events. In the archery event, @我说高zanzan transformed into a sharp archer and hit the mark with just one shot, while the cute @米三岁 had some difficulty even pulling out the bow and arrow. Finally, with the help of Gao Zanzan, he completed the task. It also made Mi Sansui start the “little fan girl” mode; the pot throwing game made @kuaikuaichaaoaixiao, @林伊伊 and other Xiaotie addicted to it, and they didn’t want to end it at all; brother Ayou and younger brother Ayou were in the woods. A “sibling PK” was staged in the shooting game, and the younger brother was actually better than his elder brother; in the Cuju game, @小堂堂 and @77不吃不吃 worked together to achieve the target score…

The relevant person in charge of Kuaishou Parenting said that holding a national sports meeting in the antique Garden Expo can educate the little ones with the unique Henan culture through long-standing traditional sports such as Cuju and archery, and help Xiaotie has built cultural confidence and national confidence. At the same time, it also takes this opportunity to resonate with culture and interaction, allowing more people to see Henan and learn about the colorful scenery of the Central Plains.

The little irons need to help each other to complete the task.

Family tours plus intangible cultural heritage tours, Xiaotie helps Zhengzhou create a new business card as a tourist city

In addition to participating in the Chinese style sports games and filming Chinese style blockbusters, the kids also went to Zhengzhou Yinji Animal Kingdom and Jianye·Huayi Brothers Movie Town to deeply experience the unique Zhengzhou characteristics of parent-child tours and intangible cultural heritage tours, and experience this city The cultural and tourism charm of the famous cultural city in the Central Plains.

In the Animal Kingdom, the kids took the tiger bus and the amphibious sightseeing bus to shuttle between the wild animal area and the herbivore area. They could truly see the most natural behavior of animal friends up close and experience the living environment of different animals in Asia, Africa and Latin America. The cute baby followed the guide to visit and explore. With the help of the conservation staff, he petted a 3-month-old white lion baby, fed giraffes, sika deer, capybaras, macaws, sheep and other animals, and learned a lot of interesting animal science. Knowledge.

At the same time, the little friends also transformed into “Animal Kingdom Experience Officers” and experienced the spring carnival of dozens of wild animal friends such as golden takin, hippopotamus, and pelicans at the Animal Broadway Theater; The animal teammates cheered and cheered; in the fantasy box that was more suitable for children to experience, amusement projects such as the tortoise and the hare race roller coaster were checked in.

The little irons interact closely with animals.

In the movie town, the little irons started another journey of experiencing intangible cultural heritage. @ Kuai Kuai Chao Ai Xiao and @林伊伊 walked into the movable type printing experience hall to learn woodblock printing and make rubbings of their own works; @小堂堂 and @77不吃吃, under the guidance of the ceramics teacher, independently completed drawing and painting. Color and other processes, and gave the pottery they made by themselves to their parents; @My name is Gao Zanzan and @米三岁 followed the shadow puppet teacher, learned shadow puppet techniques, and performed the small iron version of the shadow puppet show “Mulan”; @我的The Ahyou brothers experienced Henan’s South African heritage delicacies such as Lao Caiji steamed dumplings, Lankao eggs filled with oil film, Kaifeng soup dumplings, Xingjia pot stickers, Badawan, and Qi’s large-sword noodles. Together with the Kuaishou mascots Xiaokuai and Xiaoliu, everyone also learned Tai Chi techniques from a Tai Chi teacher, which brought a successful conclusion to the trip to Zhengzhou.

The little irons learn Tai Chi together.

For this trip to Zhengzhou, Xiaotie also has his or her own gains: @小堂堂 found that he fell in love with Zhengzhou food, and learned to use the Henan dialect “Hu spicy soup is really good”; @我名高zanzan enthusiastic Yu interacted with the giraffe and found his “new partner”; @米三岁 felt that he was suitable to be an “anchor” in the movie town, and made a small plan for his future career path… through “Little Iron Ring Travels” During the trip to Zhengzhou Station, Kuaishou Parent-Child showed the city’s cultural business card of Zhengzhou, Henan, which is “the dazzling and endless culture of the Central Plains” to the entire network. At the same time, it also opened up more resources such as cultural and tourism cooperation and online publicity inside and outside the province, and turned the garden expo with local cultural flavor into a The park, Yinji Animal Kingdom, a unique parent-child travel destination, a movie town with both traditional culture and the cultural characteristics of the Republic of China, and many intangible cultural heritage cultures in Henan are promoted to the public, further enhancing the cultural tourism competitiveness of Zhengzhou and even Henan.

In addition, “Little Tiehuan Travels”, as a high-quality IP for parents and children of Kuaishou, has attracted the attention of many veterans and families with children since its launch. Through interactions in different cities, the program shows netizens how “Kuaishou Xiaotie” or smart, The down-to-earth, robust, or clever side also conveys the quality education concepts of “powerful parenting” and “hard-core parenting” of veterans to more people, helping more young kids grow up happily.

The Zhengzhou station program of “Little Railway Travels” will be exclusively launched on the Kuaishou platform at the end of May. At that time, the small railways will work together to present Zhengzhou’s unique scenery and humanistic culture, and see Zhengzhou more beautiful, more interesting, more fun, and more The connotative side. In the future, Kuaishou Parents and Children will continue to “travel” around China with the Xiaotie people, promote more city scenes with the Xiaotie people, and also record the happy life of the Xiaotie people.