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How to choose a brand women’s clothing franchise?Watch mithworld 2024 autumn and winter fashion show_TOM information

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“Snacks” and fashion, have you ever thought about the collision between the two?

Demon Zhang, creative and design director of mithworld, creatively interprets the Chinese food culture “dim sum” and transforms the unique shape, texture and color of dim sum into the delicate texture and graceful silhouette of autumn and winter fashion, presenting a series of fashion with a sense of life. Redefine the true meaning of life for you. So, how to choose a brand women’s clothing franchise? Let’s take a look at mithworld’s 2024 autumn and winter fashion show – Dim Sum · DIMSUM.

Warm up your mind·Baking

What are the Chinese baked snacks? Peach blossom cakes, walnut buns, Taigu cakes… mithworld interweaves a series of retro color schemes such as caramel, red brown, dark brown, and pink orange in Chinese snacks, and mixes them into cable knitting, cashmere knitting, wool fine glitter tweed, etc. The fabric that emphasizes comfort vividly depicts the wonderful transformation of pastries caused by high-temperature baking, presenting a “charred outside and tender inside” and “loose and crispy” pastry state in fashion.

In the 2024 autumn and winter fashion show, mithworld used interesting twist-shaped decorations to present a lazy silhouette, with rich textured fabrics, metallic glossy coatings, velvet quilted butterfly embroidery, mixed-color tweed, and then used Maillard chromatography to intersperse highlights. Embellishment creates a relaxed and comfortable dressing atmosphere.



Delicate Thought·Pastry

Glutinous and sweet rice cakes, bright yellow and delicious pastries, Chinese dim sum conveys warmth and emotion to the senses and lingers in them. Mithworld’s 2024 autumn and winter fashion “pastry” series uses low-saturated rice sand white, warm sand, beige, and dark brown to extend the soft characteristics of pastry, and then uses plush knitting, corduroy, and two-color herringbone knitting to decorate with butterfly jacquard texture The chenille and other fabrics materialize the soft and waxy feeling, which seems restrained but has unique details.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

This series of clothing has a simple structure and pays attention to the texture of materials. It layers the same color to soften the dull feeling of autumn and winter. It is decorated with delicate pastry details such as “rice cake” embroidery and “pastry plate” velvet jacquard. Decoration brings the authentic flavor of life to people.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

Crystal flavor·candied

Candied sugar is a very tempting snack. Mithworld condenses sugar under high temperature into strands of shining translucent crystals with different shapes and adds them to the fashion. It uses staggered colors of military green and bright apricot yellow. And arbitrary geometric lines are integrated into quilted jackets, broad-shouldered silhouette coats and voluminous knitted items, simulating the casual style of candied snacks, giving people a casual and free feeling.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

Mithworld uses contrast and fusion design techniques to outline a playful and sweet interest through colors, materials, and original candied plaid printing, creating a pure and casual mood.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

Abundant Xinxing·Pink Fruit

The fresh and sweet taste flowing in the memory is the crystal clear pink fruit, and the meandering crimson color wrapped in softness. Mithworld draws inspiration from the fragrant pink fruit, using low-saturated colors such as shrimp powder, lotus root powder, and lavender to wrap the body in layers of soft knitted suits, bringing a dreamy feel to autumn and winter.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

Bow ties are an element that runs through this season. Mithworld uses elegant coats to create a sense of layering and create a ghostly contrast. It uses fine textures such as fine glitters and corrugated three-dimensional scales to creatively explore the visual and tactile feel of the fabric, creating a perfect foundation for repeated daily wear. Inject new ideas.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

Colorful and interesting·Huasu

The flower cakes are colorful, flexible and unique. mithworld picked up the interest from all kinds of flower cakes, sketched colorful colors from natural elements such as duckweed, crabapple, mint, etc., and combined the light pink and rose red of the flowers. Bright colors such as floral, classic red, and mint green are blended into fashion, giving everyday a sense of ritual and uniqueness.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

This season, mithworld interweaves gradient bright colors and colorful threads to bring a different brightness and romance to autumn and winter. The original butterfly denim jacquard creates a characteristic hollow texture, and the latest interpretation of classic denim injects retro vitality.


How to choose a brand women's clothing franchise?Watch mithworld 2024 autumn and winter fashion show

How to choose a brand of women’s clothing franchise? Just watch the mithworld 2024 autumn and winter fashion show, which will bring you a feast of taste buds and clothing.

aboutmithworld

mithworld is a branch brand born from MITHRIDATE, a pioneering London brand that is full of energy and takes into account classic style. It advocates “looking outside and exploring within” and encourages women to find a balance between the outside world and their inner self. Women who wear mithworld are sensitive to new things and follow fashion trends. They explore themselves and what they love, and use clothing as a carrier to “dialogue” with the outside world. Not only that, every single product of mithworld adheres to refined craftsmanship and rigorous and careful selection of materials. While ensuring quality service, we refuse to fall into price competition and believe that clothing will not lose value due to the passage of time.

About Creative Director Demon Zhang

Demon Zhang graduated from Central Saint Martins, University of the Arts London, majoring in Fashion and Printing Design. She has worked at Alexander McQueen and Christian Dior. During his employment, he was mainly involved in the printing design and hand-painting of men’s and women’s clothing and dresses. The experience of working with two outstanding designers made Demon understand that the essence of design is a kind of communication between himself and the world. Behind each design work represents a different story, which will have a great influence on Demon’s future design career. deep meaning. Demon’s design expresses the exploration of the complex relationship between romance, self and external environment, which sometimes achieve each other but sometimes contradict each other. For her beauty is more than pure, it is multi-faceted and fleeting in complex and changing relationships. She will work hard to retain this ever-changing beauty for eternity.


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The article is in Chinese

Tags: choose brand womens clothing franchiseWatch mithworld autumn winter fashion show_TOM information

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