Jacky Cheung, Andy Lau, and Eason Chan gathered together to hold a concert in Chongqing. Fans from all over the world stopped by to see the beautiful scenery and eat hot pot. It was a worthwhile trip.
The double happiness of watching celebrities + traveling makes Chongqing’s performance market boom
Li Jian’s Chongqing Concert on March 2
Jane Zhang’s Chongqing Concert on March 16
Hacken Lee’s Chongqing Concert on March 23
Joker Xue’s Chongqing Concert on April 14
Lin Zhixuan’s Chongqing Concert on April 20
Jolin Tsai’s Chongqing Concert on April 27
Jacky Cheung held 9 concerts in Chongqing in May
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This year’s concerts in Chongqing are booming. In addition to Jacky Cheung, Lin Zhixuan, and Xue Zhiqian, there will also be big-name stars such as Andy Lau, Eason Chan, Su Youpeng, JJ Lin, and Deng Ziqi who will come to Chongqing to show off their singing skills. In addition, performance data from the Municipal Culture and Tourism Commission in April showed that in addition to some niche performances, there were 83 performances of various dramas, children’s plays, concerts, dance dramas, circuses, etc. Why is Chongqing’s performance market so popular? The reporter’s investigation found that in addition to Chongqing’s strengthening of the construction of an international consumption center city and the improvement of software and hardware, there is a mutual cause-and-effect phenomenon. The double happiness of watching celebrities + traveling has also attracted more and more performance-oriented tourists to come. to Chongqing, and the more such tourists there are, the more institutions will come to Chongqing to perform, forming a virtuous cycle.
Big-name celebrities and popular singers are hard to come by, and niche bands also have good attendance rates.
Joker Xue’s “Extraterrestrial” tour concert in Chongqing, which ended 10 days ago, was marked by 1.25 million people on Damai.com as wanting to see it, and various people who couldn’t get tickets “cryed” on social platforms. For Jacky Cheung’s nine consecutive Chongqing concerts in May, the tickets were issued in seconds for three times. A reporter helped a friend grab tickets, and more than a dozen people sat in front of the router. In the end, they all failed and left alone.
A reporter’s investigation found that this year’s performance market in Chongqing has continued the boom since last year. It is basically hard to get tickets for the concerts of big-name stars, while those less famous singers can also guarantee good attendance. More than 40,000 people wanted to watch Taiwanese singer Zhou Xingzhe’s Chongqing concert on Damai.com. The ticket price ranged from 380 to 1,380 yuan. The price was increased at one point. In the end, the more than 10,000 seats at the Huaxi Cultural and Sports Center were nearly full. Zhou Xingzhe said a heartfelt farewell at the concert: the chorus volume of Chongqing fans can be ranked among the top three in the tour concert (it has toured 13 cities so far).
The first Chongqing concert of the five-member group will be held on April 27. This band, whose name many people have never heard of, has nearly 50,000 people wanting to watch it on Damai.com. Currently, many tickets are out of stock, and only stands are available. You can still buy it for 980 yuan. Even a niche rock band like Wu Tiaoren’s concert at the “Modern Sky” in Chongqing Joy City was packed with fans. You can imagine how popular the Chongqing performance market is.
Judging from the performance information released by the Municipal Culture and Tourism Commission, concerts will be held in Chongqing almost every day in April. Various singers will perform together, including big-name stars such as Joker Xue and Jolin Tsai, and popular singers such as Zhou Xingzhe and Gao Wuren. There are more niche bands such as Huichundan, Jingdezhen Renaissance, Galaxy Surfers, and Default. Although most people have never heard of their names, they all have fixed fan groups. Chongqing’s delicious food and beautiful scenery are enough to attract Fans from all over the country come to Chongqing to watch the show + travel, which can guarantee a good attendance rate, and there will not be more security guards than the audience.
Zhu Kai, chairman of Chongqing Performing Arts Co., Ltd. and president of the Chongqing Performance Industry Association, said in an interview with reporters that Chongqing’s performance market has experienced explosive growth in the past year. The number of performances in the first quarter of this year increased by about 169% compared with the same period last year. The entire performance market has shown a strong pull effect, with rising popularity and a strong recovery in cultural and tourism consumption. The reasons behind this are firstly that large-scale performances stimulate the vitality of the city. In the past year, Chongqing’s large-scale performance market has been booming. There are many concerts and music festivals, and attention continues to rise. Secondly, the supply of popular plays has increased, and domestic original plays have continued to develop. The return of famous dramas by famous actors and international troupes to the Chinese market has led to the recovery of various theater performance data; thirdly, the exploration of new formats, new models and new scenes of performing arts has achieved initial results, and immersive theaters and new performing arts spaces have continued to emerge, enriching performances. business format, adding new cultural experiences.
Celebrities show off their Chongqing dialect while visiting Shibati and TikTok
Fans enjoy the delicious food and promise to “come again”
The great prospects of Chongqing’s cultural tourism consumer market make more and more singers willing to come to Chongqing. Xue Zhiqian showed off various Chongqing dialects at the concert and changed his classic song “What else do you want from me” into a Chongqing dialect version, “Later I really came to Chongqing, and my old man advised me not to eat. Spicy zai”… Chongqing Internet celebrity Deng Xiansen, who has more than 6 million fans on Douyin, is a fan of Joker Xue. He not only grabbed tickets to watch, but also took photos with Joker Xue. Regarding this concert, he said: “When I saw the end of the concert again, Old Xue ran all over the stage to thank the audience. Kneeling down on his knees was an indescribable act of sincerity to the fans. Putting his hands together, it was a thank you for taking care of you. You are taking care of me.” , I’m not far away.”
Lin Zhixuan held a concert at Chongqing Huaxi Cultural and Sports Center on April 20. He came to Chongqing in advance this time and visited Chongqing’s famous attractions, the Eighteen Staircases and the Three Gorges Museum. He also posted three Douyin videos to give people an experiential tour. Chongqing tourism has started advertising. It is precisely because of the great charm of Chongqing tourism that many fans who did not get tickets for Joker Xue’s concert still come to Chongqing. Gansu fan Xiao Cai said that she had booked a hotel in Chongqing in advance and planned to use the annual leave to watch the concert and see the “legendary Chongqing”. Although she did not get tickets for the concert, she still completed the trip to Chongqing. On April 14, she and many fans sang together with Joker Xue outside the Chongqing Olympic Stadium, and spent an unforgettable night.
After watching Li Jian’s concert in Chongqing, a Jilin netizen named “Auntie Xiaohong” on Xiaohongshu regretted not being able to get the commemorative calendar for the concert. As a result, the previous one on Xianyu followed her A Chongqing fan who attended the same concert gave it to her for free. She wrote on Xiaohongshu: “The day before leaving Chongqing, the little regret of the concert disappeared in an instant. Chongqing is very good, and the trip was worth it.” She told reporters that in Chongqing she could not only see her favorite singers, but also Being able to travel, see the beautiful scenery and eat hot pot is so exciting. “I will come to Chongqing again!”
Luo Zibo, chief expert of the Yangtze River Tourism Research Base of the China Tourism Research Institute and professor at Chongqing Second Normal University, said that these words from the hearts of fans reveal the main reason why Chongqing’s performance market continues to be booming. “When you come to Chongqing to watch a concert, you can feel the unique performance atmosphere brought by the mountains and rivers, and you can also experience Chongqing’s cultural customs. You will get the double happiness of ‘watching stars + traveling’.” Rozbo said. At the same time, Rozbo believes that this advantage has also given Chongqing a large consumer group and strong consumption power. After the epidemic, it is not uncommon for fans to travel to Chongqing for a concert. For example, the Mayday Chongqing concert led to a rapid increase in the number of views of surrounding scenic spots, hotels, restaurants, etc., and it was even difficult to find a room in hotels around the Olympic Sports Center.
Traveling across cities to watch performances has become the mainstream for attending concerts
Audiences are willing to pay for in-depth experience and quality services
Recently, the 2024 China Performance Fair was held in Tianjin. The “Analysis of Market Trends and Characteristics of Large-scale Commercial Performances in 2023” and the “Consumption Observation of Theater Performance Market in 2023” reports were released at the meeting. The reports show that “going to a city for a performance” to watch cross-city performances has become a trend. Watch the mainstream concert. In 2023, the proportion of cross-city audiences for large-scale concerts will reach 68%, a record high, while the proportion of cross-province audiences will also reach 52%. The China Performance Industry Association commissioned a third-party organization to conduct data collection and analysis and found that cross-city audiences have higher performance-related consumption needs and stronger intentions, and the economic benefits they bring to performances are much higher than those of local audiences. Among those who watched cross-city performances and chose to travel around the city, 88% chose a tour time of 1 to 3 days, showing higher consumption tendencies and higher spending amounts, and were willing to pay for in-depth experiences and high-quality services. Pay the bill.
Zhu Kai, chairman of Chongqing Performing Arts Co., Ltd., also believes that the core value of the deep integration of culture and tourism in Chongqing’s performance market is gradually being released, becoming an important force in driving cross-city performances and promoting cultural and tourism consumption. Traveling with performances has also become a cultural and tourism trend. New consumption trends.
The person in charge of Chongqing Yuanzhong Culture Media Co., Ltd., which mainly performs talk shows, cross-talk, and children’s dramas, told reporters that after the epidemic, Chongqing citizens did feel their pursuit of diversified life. However, judging from the company’s box office statistics, the number of foreign tourists Growth has been a major contributor to box office growth. The person in charge of Chongqing Laughing Bar Culture Media Co., Ltd., which mainly produces talk shows, also told reporters that talk shows are relatively niche in Chongqing. The growth of tourism has greatly boosted the company’s box office. Many foreign tourists are interested in talk shows.
According to the “2023 Theater Performance Market Consumption Observation”, young people are most concerned about stage works that highlight Chinese aesthetics, and are willing to pay “real money” for these works. Three popular dance dramas, the dance poetry drama “Only Green”, the national dance drama “A Dream of Red Mansions” and “The Eternal Wave”, ranked among the top three in the country in terms of box office for dance drama performances in the 2023 Chinese performance market. Audiences can see two of the above three popular dance dramas in Chongqing this year. Zhu Kai, chairman of Chongqing Performing Arts Co., Ltd., revealed that this year Chongqing Performing Arts Co., Ltd. will continue to work on introducing high-quality dramas at home and abroad, and will introduce high-quality dramas such as “A Dream of Red Mansions” and “Only Green”. In addition, this year, the company will successively launch Andy Lau’s 2024 tour concert in Chongqing, adding a new scene to the city’s culture.
New Chongqing-Chongqing Morning News reporter Liao Ping
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