On the day of the event, actor Zhou Yutong and actor Wang Xingyue were invited to the scene to witness LANVIN’s diverse cross-border exploration in the field of art.
From left to right: Actor Zhou Yutong, Shanghai 66 Plaza Retail Leasing Director Zhou Wanling, LANVIN Asia Pacific President Tang Meiyi and actor Wang Xingyue
Lanvin Lab by Erwin Wurm sculptural installation
As Lanvin Lab’s second collaboration, this time LANVIN joins hands with Erwin Wurm, a multimedia artist from Austria, to jointly launch an ingenious creative form that celebrates artistic exchange and pure creative innovation. The Lanvin Lab sculpture installation created by Erwin Wurm uses the iconic LANVIN blue tone. The anthropomorphic image of the sculpture clearly demonstrates Erwin Wurm’s creative concept, and also combines two of LANVIN’s iconic modern works – the Lanvin Cat Pencil. The Box cat bag pencil case handbag and Lanvin Cash sneakers are integrated into it, reflecting Lanvin Lab’s core concept of cross-cultural dialogue. The landmark work born from this collaboration combines the artist’s recognizable visual language with LANVIN’s unique contemporary iconic elements.
This sculpture, titled “Desire,” captures LANVIN’s desire for symbolic meaning and self-expression. This Lanvin Lab sculpture installation created by Erwin Wurm will be toured in LANVIN boutiques in six cities in China. It will also appear at the Fosun Art Center in June, where it will appear in his personal exhibition together with Erwin Wurm’s other works. .
The newly opened LANVIN Shanghai Plaza 66 boutique has dedicated areas for women’s and men’s ready-to-wear, accessories and shoes. The distinctive and grand new retail space complements LANVIN’s elegant and fashionable style. The overall store adopts a simple yet layered architectural design. Soft lighting combined with beige-toned decoration creates a restrained and quiet atmosphere, injecting a unique elegance into the space.
Selected items from the LANVIN 2024 spring and summer series are on sale at the Shanghai Plaza 66 boutique. The collection is intended to reaffirm the brand’s rich heritage, pay homage to the savoir-faire of its ateliers, and pay homage to its revolutionary founder, Jeanne Lanvin. Integrating Jeanne Lanvin’s unique keen perception and exquisite craftsmanship, it fully interprets the essence of the brand, including the persistent pursuit of lines and silhouettes, sophisticated hand-embroidery techniques, rich layers of feminine charm, sexy and charming Masculine and naturally romantic. At the same time, the clothing incorporates modern elements, showing a new and elegant style, and is committed to conveying the concept of “le chic ultime”.
Two iconic products that inspired Lanvin Lab’s sculptural installations were also unveiled at LANVIN Shanghai Plaza 66 store: Lanvin Cash sneakers exude the exquisite craftsmanship of the high fashion house with a 21st century musical style; Lanvin Cat Pencil Box cat The design inspiration for the pencil case handbag comes from the early twentieth century, starting from the unusual collaboration between Ms. Jeanne Lanvin and interior decoration and furniture designer Armand-Albert Rateau.
Tags: Lanvin Lab Erwin Wurm sculpture installation grandly unveiled Plaza Shanghai
