Taiwan’s mobile phone market sales fell below the 400,000-unit mark, with sales in March 2024 reaching only 378,000 units. Although Apple’s sales and sales continue to decline, more than half of the top 10 best-selling mobile phones are still from the iPhone series. Among them, the best-selling mobile phone is iPhone 15 Pro 256GB, while the Android camp is Samsung Galaxy A54 5G 256GB, and the best-selling Android flagship phone is Samsung Galaxy S23 Ultra 256GB.
According to March sales data, the top 10 best-selling mobile phones in the Taiwan market are Apple iPhone 15 Pro 256GB, Apple iPhone 15 Pro Max 256GB, Apple iPhone 15 128GB, SAMSUNG Galaxy A54 5G 256GB, Apple iPhone 15 Pro 128GB, OPPO A38, SAMSUNG Galaxy A15 5G (4GB+128GB), Apple iPhone 13 128GB, OPPO A79 5G 128GB, Apple iPhone 15 256GB.
The top 11~20 models in order are Apple iPhone 15 Plus 128GB, OPPO Reno11 Pro 5G, SAMSUNG Galaxy S24 Ultra 256GB, Apple iPhone 15 Plus 256GB, Redmi 13C 128GB, SAMSUNG Galaxy S24+ 256GB, vivo Y27 5G, SAMSUNG Galaxy S24 Ultra 512GB, Apple iPhone 15 Pro Max 512GB, OPPO Reno11 5G (8GB+256GB).
Among the 20 best-selling mobile phones, Apple accounts for 9 models, 8 of which are from the iPhone 15 series. Among them, the iPhone 15 Pro 256GB is the most popular, and the iPhone 13, which will be launched in 2021, also ranks among the top 10. Samsung has five mobile phones on the list, including the best-selling Android mid-range phone Galaxy A54 5G, flagship phone Galaxy S24 Ultra, and entry-level phone Galaxy A15 5G launched in January. In addition, since the Galaxy A55 5G and Galaxy A35 5G were only launched at the end of the month, the sales figures in March are not obvious.
As for OPPO, 4 products including A38, A79 5G and Reno11 series are on the list. Vivo and Redmi also have one product each ranked in the top 20, namely Redmi 13C and vivo Y27 5G. Among the top 20 best-selling mobile phones in March, only OPPO A38 and Redmi 13C 128GB are 4G phones, while the rest are 5G phones.
| Ranking | model | lowest bid | Recommended selling price | time to market |
| 1 | Apple iPhone 15 Pro 256GB | 35,550 | 40,400 | September 2023 |
| 2 | Apple iPhone 15 Pro Max 256GB | 39,290 | 44,900 | September 2023 |
| 3 | Apple iPhone 15 128GB | 25,490 | 29,900 | September 2023 |
| 4 | SAMSUNG Galaxy A54 5G 256GB | 9,390 | 15,990 | March 2023 |
| 5 | Apple iPhone 15 Pro 128GB | 33,350 | 36,900 | September 2023 |
| 6 | OPPO A38 | 3,590 | 5,490 | October 2023 |
| 7 | SAMSUNG Galaxy A15 5G (4GB+128GB) | 4,890 | 7,490 | January 2024 |
| 8 | Apple iPhone 13 128GB | 17,200 | 25,900 | September 2021 |
| 9 | OPPO A79 5G 128GB | 4,690 | 7,990 | November 2023 |
| 10 | Apple iPhone 15 256GB | 29,400 | 33,400 | September 2023 |
| Quotation statistics time: 2024/4/23 | ||||
Extended reading: Sales volume fell below 400,000! Taiwan’s mobile phone brand rankings in March 2024 released
The above data sources are mainly based on physical channel statistics and do not fully cover the brand owners’ own e-commerce platform data and are for reference only.
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