Kao (Taiwan) 60th anniversary Kirei beautiful and sustainable special exhibition debuts in Huashan

The president of Kao Group came to celebrate the 60th anniversary and Bioré GUARD anti-mosquito lotion was launched in Taiwan

Mr. Hasebe, President of Kao Group, personally attended the special exhibition press conference to express Kao’s commitment to leading consumers to create a better and sustainable life in Kirei through actions. He also demonstrated the innovative product exposed for the first time at the press conference – Bioré GUARD Anti-Mosquito Lotion !

“Bioré GUARD Anti-mosquito Lotion” has Japan’s patented “Anti-mosquito Technology”, which makes the skin a surface that mosquitoes don’t like, making mosquitoes unable to stand still. It can provide long-term protection for 6 hours, whether outdoors, indoors or while sleeping. , you can use it safely anytime and anywhere! Visitors can also experience the latest revolutionary products in the mosquito repellent industry at the special exhibition site.

The press conference also invited local ESG co-creation partners “Jingjuan Children’s Safety Cultural and Educational Foundation”, “Environmentally Friendly Seeds” and “PaGamO” to participate in the event, announcing that they will continue to work together through diversified educational activities in the future. , allowing the concepts of personal cleanliness and environmental sustainability to take root from an early age.

Immersive experience of sound and light feast, experience the Kirei life that Kao brings to consumers

This special exhibition also creates an immersive experience of Kirei’s life through on-site space surrounding three-dimensional visual audio and video special effects and other elements, allowing the public to understand Kirei’s spirit from their feelings and then practice it in their lives.Kao invites young people through Dentsu Wakamon platform

Generation Z, let’s imagine Kirei’s future together and create Kirei Lifestyle! Then, in the “Careful Support for Life” exhibition area, Kao Corporation’s well-known daily necessities brands and the “Kirei Moments” brought to the public are presented based on positive feelings such as peace of mind, cleanliness, confidence, and beauty in life.

Make every effort to promote product recycling and plastic reduction and implement environmental conservation actions

As the only Japanese company in the FMCG industry with factories and research institutes in Taiwan, Kao (Taiwan) attaches great importance to the manufacturing responsibility of local production and actively implements the development of environmentally friendly packaging and environmentally friendly products. In “environmental conservation and ecological sustainability” The theme area demonstrates Kao (Taiwan)’s determination to develop sustainable and innovative products and promote product plastic reduction milestones year by year, including the launch of Taiwan’s first plastic product as early as 2016.100%Products using recycled PET bottles, and in 2023, we will join hands with Far East New Century to successfully develop the world’s first bottle50%Products with shrink labels are made of recycled PET. Recently, they have been actively adopting plastic reduction packaging 2.0, lightweight product bottles, One Spoonful of Laundry Detergent with environmentally friendly paper spoons instead of plastic spoons, and Sofina beauty brand innovative display paper lanterns. We strive to reduce environmental burden at every stage of the product production to sales process. Kao’s environmental label products with “eco together” printed on the packaging help consumers make consumption choices from an environmentally friendly perspective.

In addition to the well-known cleaning products, Kao’s chemical business also focuses on launching environmentally friendly products. Including application on asphalt roads, using waste plastic bottles as new materials to increase concrete hardness and reduce wear; and in terms of pesticides and chemical fertilizers, Kao also developed functional spreading agents for drone spraying in 2021. Effectively reduce pesticides by half and contribute to Taiwan’s promotion of sustainable agriculture reform.

Taking root in education and caring for society, practicing Kirei’s concept of beautiful and sustainable life from an early age

The “Rooted Education and Social Care” exhibition area, which is loved by parents and children, presents Kao (Taiwan)’s long-term local education through three main axes: “Children’s Cleanliness and Safety Education”, “Menstrual Equality and Gender Hygiene Education” and “Campus Sustainable Living Education” Activity. First of all, in the theme area of ​​”Children’s Cleaning and Safety Education”, Kao’s long-term cooperation with the Jingjuan Foundation to promote lesson plans and the results of more than one million school children’s participation for 13 consecutive years will be displayed, and interactive experience areas such as household chores will be set up. We plan to teach practical skills such as folding clothes and wiping tables, so that participating families can participate in interactive learning. At the same time, the exhibition specially features the “Kao Kirei Better Sustainable Life Kirei Junior Special Training Class” jointly launched by Kao and the online game learning website PaGamO. It invites parents and children to experience learning cleaning skills and longevity in the game. The concept of continuing life! Parents are welcome to bring their children to participate in educational and fun activities!

Over the past 60 years, Kao (Taiwan) has continued to pay attention to the common good between the environment and human life, and has continued to work hard in various aspects such as brand, products, technology and services. Welcome everyone to participate in the “Kao (Taiwan) 60th Anniversary Kirei Beautiful Sustainability Special Exhibition”, and work together Practice a neater, more beautiful, healthier and more confident Kirei life and create a better and sustainable world!

Disclaimer: The condition of skin care products after use will vary depending on individual usage methods and skin conditions. Please follow the correct usage method.