The Shanghai International Children’s Book Fair (CCBF) enters its tenth anniversary this year, and Taiwanese children’s books are not absent, attracting many people to stop by. Wang Chenghui, general manager of Huapin Cultural and Creative Industries, the organizer of the Taiwan pavilion, said that Taiwanese books have participated in the Shanghai International Children’s Book Fair since the first edition, and the overall exchanges and results have continued to grow every year. Although affected by the epidemic, the decline in the number of newborns, reading habits and changes in the general environment in recent years, the mainland children’s book market continues to grow, with a growth rate of almost double digits, and both sides of the Taiwan Strait attach great importance to the promotion of children’s reading.
The Shanghai International Children’s Book Fair was held from the 17th to the 19th at the Shanghai World Expo Exhibition and Convention Center. There were 478 domestic and foreign exhibitors from 25 countries and regions. The exhibition area reached 25,000 square meters. More than 30,000 of the latest children’s books from China and foreign countries were exhibited. Various.
Among them, the Taiwan Pavilion has the theme of “Reading I Love Reading”. The exhibition area covers an area of 90 square meters and houses more than 20 publishing houses in Taiwan (Little World, Little Newton, Kangxuan Culture and Education, Huapin Cultural and Creative, Lianjing Publishing, etc. ) participated in the exhibition, displaying about a thousand kinds of books, including new books, best-sellers, award-winning books in recent years, and three local Taiwanese children’s picture book creators Yan Shunu, Tom Niu and Huang Yiwen.
Wang Chenghui mentioned that based on the number of newborns, Taiwan’s current market is shrinking, but the mainland market is about 50 times larger than Taiwan’s, and book prices are comparable to those in Taiwan. If the content meets the local conditions in mainland China, copyright can be used Authorization method, and the minimum printing quantity is approximately 10,000 to 20,000 as the starting point.
Wang Chenghui pointed out that the mainland has always been interested in Taiwan’s original works, and as long as they can come to the exhibition and be exposed, they will have the opportunity to sell the copyright. He said that the general licensing royalty rate is about 10%, which is a very good income for many authors in Taiwan.
However, he also mentioned that although there are no explicit regulations or requirements, the current publishing industry environment in mainland China actually has certain requirements and management for “book numbers”. There is a fixed total number of books that a publishing house can publish each year. In recent years, the central government of mainland China has encouraged original creation. In order to prevent publishing houses from introducing copyright everywhere, the proportion of distribution will be reduced to Taiwanese books.