At 23:59 on the evening of November 11, JD.com 11.11 with the theme of “Really Cheap” came to an end. In 2023, JD.com 11.11 will ignite consumers’ enthusiasm for shopping with the most sincere prices, the most attractive products, and the most considerate services. Consumers are particularly enthusiastic about renovating their homes. JD.com’s 11.11 full-cycle battle report shows that the transaction volume of more than 2,000 home appliance brands increased by more than 100% year-on-year, the transaction volume of more than 10 home appliance brand manufacturers exceeded 1 billion yuan, and the transaction volume of nearly 1,000 home furnishing brands increased year-on-year. An increase of more than 200%. Among them, the turnover of all categories of kitchenware exceeded 1 billion yuan, the turnover of more than 1,200 kitchenware brands increased by more than 100% year-on-year, and the turnover of more than 15 brands exceeded 10 million.
On 11.11 this year, JD.com’s purchasing and selling live broadcast, “No pit fees, no commissions for experts, just cheaper” became popular in the industry. A group of sincere, professional, enthusiastic and humble Jingdong purchasing and selling people refreshed countless brands and consumers. .
During JD.com’s 11.11, a total of 40 kitchenware purchasers and sellers became “anchors” for bringing goods. The total number of viewers in the live broadcast room reached more than 40 million, and the transaction volume increased 6 times compared with the same period last year. Among them, the transaction volume of the live broadcast room on October 31 and November 2 increased by more than 9 times compared with the same period last year. Data shows that 50% off products such as Jiwu Forest Bowl Set, Zhurongtang Silver Pot, BINCOO Hand-brewed Coffee Set, Life Statement Pull-out Dish Rack, etc. have become hot items in JD.com’s purchasing and selling live streaming room.
With the improvement of living standards, consumers are pursuing good-looking, healthy, smart and other trendy kitchenware. During JD.com’s 11.11, the transaction volume of trending categories such as antibacterial knives, punch-free kitchen shelves, silicone kneading mats, and stove-top tea-making sets increased by more than 5 times year-on-year. The turnover of trend categories such as enamel pots, titanium pots, iron pots, double-sided antibacterial cutting boards, smart thermos cups, cream-style tableware, outdoor coffee sets, manual slicers, candy-colored stewing buckets, and outdoor accompanying coffee cups increased by more than 3% year-on-year. times.
Driven by trending categories, major kitchenware brands have exploded, and new brands have also experienced real growth. Data shows that during JD.com’s 11.11 period, Supor, Fuguang, Thermos, Cuidahuang, Zwilling, Kangbach, Astar, Lockn&Lock, Joyoung, Fabao, etc. ranked among the top 10, while Life Declaration, Persson, Yan The turnover of new brands such as Zao, CHAKOLAB, and Limofan increased by more than 10 times month-on-month.
Since the beginning of this year, JD.com has released a series of merchant support measures through the “Chunxiao Plan”, which has effectively attracted a large number of small, medium and micro merchants to settle in JD.com. Data shows that during JD.com’s 11.11 period, the transaction volume of the Shijiazhuang Enamel Pot Industry Belt, Chaozhou Ceramic Tableware Industry Belt, Yangjiang Knife Industry Belt, and Taizhou Plastic Fresh Box Industry Belt increased by more than 300% year-on-year. The Anhui Fengyang Glass Products Industry Belt’s transaction volume increased year-on-year by more than 300%. Growth of over 200%. It is worth noting that Anhui Fengyang Glass Products Industry Zone successfully held its first government-enterprise live broadcast on November 7. Sales in the live broadcast room were very hot, with sales exceeding 500 orders in 2 minutes and 1,000 orders in half an hour. Finally, the transaction volume increased month-on-month. 14 times, and the transaction volume increased by 15 times month-on-month.
The consumption of domestic products continues, and many high-quality domestic products are highly sought after by consumers and have become the trump card for shortages. Data shows that during JD.com’s 11.11 period, Huawei’s Intelligent Thermos Cup increased by more than 200% year-on-year throughout the period, Kangzheng’s fresh-film sleeves were packed with 400 pieces, the double-gun sink filter exceeded 10,000 orders in one hour at its peak, and Joyoung’s 30CM Cayenne Blue non-stick stir-fry During the peak period, the 4-hour transaction volume of Guo and Xiaotianlai kitchen scissors increased by more than 5 times year-on-year.
JD.com’s kitchenware services continue to iteratively upgrade, bringing consumers a worry-free shopping experience. During JD.com’s 11.11, the transaction volume of kitchenware products that offer 180-day exchangeability and returnability increased by more than 200% year-on-year. The transaction value of “old-for-new” products for pots increased by more than 6 times compared with 618. The transaction volume of pots and pans products that offer a guaranteed return service for sticky pots The amount increased by 270% year-on-year.
This year’s JD.com 11.11, with its rich products, great prices and worry-free services, provides consumers with a new kitchenware experience that saves worry, saves money and eliminates the need to wait. The consumer enthusiasm ignited by JD 11.11 in 2023 has not dissipated. In the future, JD Kitchenware will continue to focus on “products, prices, and services” to create the ultimate “really cheap” experience for consumers, so that consumers can save worry and save money. Qian Huanxin Kitchen.