“I don’t want to cut leeks either.”
Medical beauty entrepreneur Zhang Nana cried to another digital agent, Zhou Nan.
Zhang Nana’s medical beauty business has a certain scale in her hometown. At the beginning of 2023, she came into contact with digital human live broadcasting. After understanding it, she thought “this is a new live broadcast method that reduces costs and increases efficiency”, so she took the agency right from a digital human manufacturer.
In less than a month, she promoted digital human live streaming to medical and beauty businesses around her who needed live streaming. With rich channel resources, it didn’t take long for her to receive about 1 million in payments.
But the good times didn’t last long. It didn’t take long for merchants to come to her door one after another, complaining that the digital person’s live broadcast account was always blocked, and asked Zhang Nana to provide a solution.
“When I first became an agent, I didn’t expect that my account would be banned as soon as I started a live broadcast. When the merchant who bought the digital human from me came to me, I didn’t know how to solve it. I was completely dumbfounded.”
Zhang Nana was also exposed to digital live broadcasts for the first time. She didn’t understand all the rules. She couldn’t solve the various problems of merchants because she “didn’t know everything”. In the end, Zhang Nana had no choice but to return the money she got from selling the digital human to the merchants, and then quit the digital human live broadcast track. She silently borne all the fees for the agency rights from the digital human company.
Zhou Nan told Leifeng.com that Zhang Nana has been taken to the police station three times due to disputes with merchants about digital live broadcasts and account bans. What’s even more exaggerated is that Zhang Nana’s experience is not an exception. There are more than one boss like Zhang Nana, and they are selling digital products. There is more than one manufacturer that has agency rights.
Since about 2022, the method of digital human live broadcast has gradually been accepted and tried by people in the market, and it has become popular in less than a year.
However, as a new technology, the business model of digital humans is far from being fully verified by the market. As mentioned above, the digital human agency model is an attempt to combine cutting-edge technology products with traditional marketing models. It will inevitably cause a lot of controversy during its implementation.
On the one hand, from the perspective of objective results, after nearly a year of implementation, this model is indeed one of the ways to make a lot of money in the current digital market; on the other hand, from the perspective of subjective judgment, People can’t help but wonder whether digital human agency has become the micro-business of the past? Who is responsible for the poor reputation of the current digital human agency ecosystem?
It is undeniable that behind the popularity of this wave of digital human agents are countless agents and merchants like Zhang Nana who rushed in without fully understanding the situation. They may have little knowledge of digital human technology, but they firmly believe in the power of technology; it is the industry Manufacturers that loosely manage their agency systems internally lower the threshold for agents, but are unable to take responsibility for their actions. They are platforms that have the right to speak. They maintain that digital people are allowed to live broadcast to a certain extent, but they cannot change it. Your own “cake”.
When emerging technology puts on the shell of traditional agents, what kind of experience will it bring to wine tasters by putting new wine in old bottles?
1. Digital human agents and merchants who cross the boundary
“Digital human live streaming is a trend, and you need to act immediately to seize the opportunity. You will definitely make money in the future.” Huang Tao, a secondary agent of Silicon-based Intelligence, told Leifeng.com.
In the digital human market, there are many agents who hold Huang Tao’s ideas without considering specific personalized conditions. Indeed, artificial intelligence is undoubtedly the most promising trend in the past two years. Especially after ChatGPT emerged from the circle, digital humans, as an intuitive way to implement AIGC technology, have also received more and more attention.
Before becoming a digital human agent, Huang Tao started his own business in Shenzhen as a local life service provider. After working for a while, he found that it was difficult to make money by attracting merchants to join the Douyin live broadcast business. However, the demand for live broadcasts among emerging digital people was very strong, and the market was still in its infancy. After realizing this, Huang Tao decisively changed his track and joined Digital Human Agency.
“It can be said that I witnessed with my own eyes that digital live broadcasts became popular in local life on Douyin.” Huang Tao said.
The local life track is a “must compete” for Byte and Meituan. “Douyin’s version of Meituan” – this can be said to be the basis of Douyin’s local life, which is to re-create the food, drink, entertainment and entertainment around you on Douyin in the form of group purchase packages or vouchers. The online exposure and traffic in the form of short videos guides consumers to experience services offline, thereby creating a new battlefield for Douyin.
Undoubtedly, Meituan has several advantages in this traffic battle. For consumers, the consumption habit on Meituan has been formed, and it is not easy to change the consumption path to Douyin.
“The two sides have been fighting this battle for more than a year, and Byte is in a very passive position. Based on this logic, Douyin has opened up the right for digital people to enter local life and live broadcast, which can not only stimulate consumption, but also support small businesses. .” Sima Huapeng, founder of Silicon-based Intelligence, revealed.
Silicon Intelligence was one of the first partners invited to help Byte promote digital human live broadcasting, and digital human live broadcasting has also been implemented smoothly in local life scenes, perfectly adapting to the needs of small businesses and platforms:
On the one hand, small businesses such as local wonton stew restaurants, barbecue restaurants, and swimming pools have the need to increase exposure through short videos, and their own coupons can also be directly linked to the live broadcast room, and you can swipe to the live broadcast room and take a photo. There are many people there;
On the other hand, the cost-effectiveness of using real people to live broadcast local life is indeed not as high as that of digital people. Due to the limited number of products and selling points sold in local life live broadcast rooms, even the live broadcast of live broadcasts has fixed words and repetitions. In addition, The uncertain write-off rate also makes businesses consider the ratio of human input to output.
For a time, digital people’s live broadcast became very popular in local life.
Gradually, digital human manufacturers, agents, and merchants can’t help but think that digital humans are very useful in local life, and the same is true for e-commerce live broadcasts outside local life.
Taking advantage of this opportunity, digital people began to break out of the “circle” of local life live broadcasts and enter e-commerce live broadcasts where profits are several times higher than local life.
At first, the low-cost and high-profit characteristics of digital live streaming attracted countless merchants to try it boldly. After seeing the demand for digital people from countless businesses, large and small, in the market, many agents rushed in because they thought it was profitable. It now seems that the comprehensive judgment of the merchants on digital live streaming at that time was not completely rational, and many agents did not understand the situation clearly.
From hanging a small windmill to hanging a small yellow cart, digital people have really put their chopsticks into other people’s pots.
“Because the agreement our group of digital human manufacturers reached with Byte at that time was that the platform fully supports the use of digital human live broadcasts in local life. If someone wants to break away from the local life scene, then this is contrary to our original intention of cooperating with the platform. It is also challenging the logic of the platform.” Sima Huapeng told Leifeng.com.
Since then, digital live broadcasts have also begun to change. From individual local small businesses to live broadcast on local life channels in accordance with platform rules, to agents turning it into an industry, hundreds of computers are connected to digital people, and hundreds of live broadcast rooms are broadcasting at the same time.
How could Byte allow the live streaming ecosystem to be destroyed like this? On May 9 this year, Douyin officially released the “Douyin Platform Specifications and Industry Initiative on Artificial Intelligence Generated Content” (hereinafter referred to as the “Initiative”).
In addition to the basic requirements, the Initiative also specifically draws several red lines for scenarios where Douyin applies generative artificial intelligence technology:
First, publishers should prominently mark content generated by artificial intelligence to help other users distinguish virtuality from reality, especially in scenes that are easily confused;
The second is that virtual humans need to register on the platform, and users of virtual human technology need real-name authentication;
Third, the real-person user behind the virtual person must be registered and authenticated with his or her real name; when a registered virtual person is used for live broadcast, real-time interaction must be driven by a real person, and interaction driven entirely by AI is not allowed.
On the other hand, many of the digital people who are banned from live streaming are completely driven by AI and have no real people involved, and many of them are not registered or identified.
When agents discover the business opportunities that digital humans can replace real people, they inevitably exaggerate their cost-reducing and efficiency-increasing selling points to persuade businesses to purchase and use digital humans, in an attempt to take a shortcut, which inevitably changes the flavor of the matter.
It can be said that in the current digital human market, there are a large number of non-compliant live broadcast behaviors. They have crossed several red lines again and again, trying to use digital humans as real anchors to obtain traffic and profits that they could not otherwise obtain, forming a Today’s situation.
There are even many digital manufacturers such as Distribution Wizard. After they saw the current momentum of agents “crazy” pouring into the industry, they seized on this psychology and issued agency rights on a large scale to harvest a wave of agents.
When talking about the original intention of doing digital live broadcasts, Mao Liyan, co-founder of Silicon Intelligence, said: “Originally, we considered small local stores. They have limited foot traffic and cannot make money to hire anchors every day. Using digital If we use human anchors, we can at least allow them to start broadcasting at a low cost.”
In fact, the digital human technology developed by technology providers is for good, and the starting point of combining it with live broadcast is also good. However, some agents blindly obtained agency rights and were forced to get involved in deformed actions. Merchants rushed into the game without objectively evaluating their ability to control digital human live broadcasts. The platform has always maintained traffic logic from its own perspective. These are damages. The reason for the entire digital human ecology.
2. The most popular agency model
The technology of digital people is really guilt-free.
The agency business model is understandable.
But how to use the agency model in the digital human industry ecosystem? To what extent can the agency model be used? This is very important and worthy of discussion.
In fact, the use of agency models in the technology industry is nothing new. Many cloud vendors such as Alibaba, Tencent, and Tianyi have also established agency channels for distribution to a large extent.
Taking Alibaba Cloud as an example, there are two main branches in their channel ecosystem. One is general agents that directly develop customers, such as Guangzhou Qinglian and Changhong Jiahua;
The other is the general distribution of development channels. Digital China and VST are helping Alibaba Cloud expand secondary channel partners. Among them, VST started to act as an agent for Alibaba Cloud in 2019 and will do 1.5 billion in 2022. , it has about 600-700 secondary distribution partners.
It can be seen that in the field of cloud vendors, the agency model is in a relatively healthy state.
Put it in the field of digital people and use the old bottle of the agency model to put the new wine of digital people. Can this combination be sold?
Judging from the large influx of agents, there are many people buying into this.
What is the reputation of this bottle of wine among consumers?
In the process of interviewing many people in the industry, Leifeng.com heard the same comment many times: this year’s digital live broadcast has been a storm, and its agency situation is very similar to that of previous micro-business.
What’s more, “The core of the gameplay of some digital human manufacturers now is to collect agents and let agents sell the goods. However, after the agents take the goods, it is actually difficult to sell them. Even if they are sold, , the merchant who purchased it will also find that the live broadcast is in violation when using it. So the merchant will find the agent to refund. Even if there is no refund, the cooperation between the agent and the merchant will only be this once.” Pay attention to Douyin in the field of digital people Blogger Liu Shangjie said this.
It can be seen that there is a wonderful chemical reaction between the old bottle and the new wine. Although there is nothing wrong with the bottle and the wine alone, this bottle of wine is far less fragrant than expected. This makes people think, where is the problem?
In fact, the failure of various manufacturers to conduct refined management of the agency systems they have established is one of the factors that caused today’s situation.
Take Silicon-based Intelligence as an example. There are only a few dozen sales staff at the Nanjing headquarters, but there are more than 100 regular first-level agents across the country. This does not include the “offline” first-level agents who develop in spite of the regulations of the headquarters. “.
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In this regard, Sima Huapeng made it clear that in the contract between the agent and Silicon Intelligence, there are clear terms that stipulate that the agent can only sell directly and cannot develop secondary agents. According to the different agency fees, the agent Merchants can only carry out sales activities within the corresponding city. Once the headquarters discovers a breach of contract, it can contact the contractual relationship in accordance with the corresponding terms.
But in fact, under the loose management system, the headquarters of each manufacturer cannot know whether its agents have developed so-called “secondary agents.” Leifeng.com also observed that in many cases, the offline agents developed by the first-level agents are not necessarily the second-level agents in the true sense. They may just sell goods in disguise to earn the price difference in a situation of buying low and selling high.
“The threshold for agents in the headquarters is not low, and you are not sure whether there is a channel to sell the goods. I suggest you buy a small amount of “agent” from me first and try selling. “Silicon Intelligent Wenzhou agent Chen Guoliang usually persuades people who are interested in getting the agency in this way.
In addition, most of the digital manufacturers on the market, such as Fengping Intelligence, Distribution Wizard, and Fenghuo, are not very strict in the qualification review of agents. Several agents who have obtained agency rights told Leifeng.com, “As long as the manufacturer is willing to pay the corresponding franchise fee, the manufacturer will generally authorize it. Other than that, there will be no other factors.”
“Everyone has the right to start a business through digital people. Even if he only has 50,000 yuan, he can get an agent and sell digital people based on his ability.” In response to this question, Sima Huapeng responded. “For an enterprise, when we first recruit agents, we can only judge whether there are any compliance issues from a legal perspective. There is no way to judge what the agents will do with the products after they are recruited. Good things or bad things.”
It is true that lowering the threshold for agency gives equal opportunities to everyone, but at the same time, there will also be problems that will follow.
In a loose management system, there are highly flexible and uncontrolled agents. In order to successfully sell digital people, they will engage in fierce involution competition.
On the one hand, there is competition between agents and headquarters. Generally, the headquarters will clearly stipulate that when agents sell products, they cannot be lower than the official market price, but they will not really interfere with the development and offline development of first-level agents.
Therefore, first-level agents will also develop their own “agents” in the name of selling agents. They usually package a series of products at 50% to 10% off the market price, and sell them to the next buyer at a total price of 10,000 to 50,000. .
For example, Cheng Lin’s Guangxi Silicon Intelligent Agent Team is also recruiting external agents. The agent fee is 16,800 yuan. After becoming an agent, you can get products at 50% off the market price. Among them, the agency fee of 16,800 includes two digital people (the agency fee is equivalent to the price of two digital people, and you will get your money back if you sell two). You can use it yourself or sell it to others; from the third person sold From the beginning, profits will be obtained at a 50% discount on the market price.
On the other hand, there is competition between agencies and agents:
First, competition for traffic.
Not long ago, Leifeng.com observed at a Shenzhen Silicon Intelligence sharing meeting that the lecturer would spend 2/3 of the entire class explaining to the students how to quickly build IP and how to monetize IP traffic. The explanation of content related to digital people only takes up a very small amount of time.
Zhou Nan, a Chengdu silicon-based agent, also revealed a similar point of view: “Now if you want to make money using digital human agents, you must be able to generate traffic.”
In the current traffic pool, if the agent itself has better private domain resources, selling the agent will start faster, and a few digital people can make back the money. But if you don’t have enough private domain resources and enter the game blindly, you will have to rely entirely on fishing from the public domain traffic pool. Then the response speed will be very slow, and there may even be a situation where you can’t sell it and “throw it away”.
Competing for public domain traffic usually requires agents to use their talents to recruit people and customers from big platforms such as a certain music, a certain mobile phone, a certain book, etc., and also follow a certain pattern to create a topical character, and then Distribute directly on multiple platforms.
Second, competition operations.
According to Leifeng.com, almost every digital human agency provides operational services, which helps merchants who have purchased digital human products but do not understand the operating rules to avoid the risk of being banned.
Commonly used operational strategies include:
Let real people and digital people cooperate in alternating live broadcasts to increase the degree of real people’s participation in live broadcasts, rather than fully automatic live broadcasts by digital people;
Collect sounds from the real environment to assist digital people’s speech sounds, so that the sounds coming out of the live broadcast room are not only the recorded speeches that are played in a loop;
By changing the hardware through software, the platform cannot recognize that it is a recording and broadcasting, but thinks it is a camera;
Establish a stronger interactive mechanism with fans in the live broadcast room, etc.
In general, the goal of operations is to help users avoid being banned from the platform, and the operation strategies of each company are not much different.
Third, competition services.
Gradually, due to the price involution among agents, difficulties in monetizing traffic, and undifferentiated operating strategies, competition in services has also become an aspect that agents are focusing on.
Some agency teams are promoting agency broadcast services for digital human live broadcasts. The live broadcast will be completely handed over to agency service providers. The service providers will provide digital humans to perform live broadcasts, and merchants do not need to do anything.
“For some merchants, it is a bit difficult to spend a lot of money to buy digital live broadcasts. The merchants can pay a monthly broadcast fee of several thousand, and we will broadcast for you for a fixed length of time a day.” Zhou Nan considered this.
In short, there can be competition for traffic, operations, and services, but there is almost no competition involving products and technologies.
In addition, the agent group is also a mixed bag.
There are many people who ignore users’ own conditions and current resource status, and blindly solicit people to pay threshold fees, recommend trying to buy or represent digital people regardless of how they are used.
There are also agents who will carefully analyze the characteristics of customers, relatively objectively analyze the pros and cons, and advise them to think twice before committing. Zhou Nan told Leifeng.com that there was once a newly graduated college student who was optimistic about the Digital Human project and wanted to get agency rights from him, but Zhou Nan said: “I recommend you to come to our company for an internship for a few months, otherwise you won’t even have the resources.” , who can I sell to after I get an agent?”
3. Can digital human agents make money?
Back to the essence of the problem, agents use digital human agents to make money. So, can you make money as a digital agent? How much money can you make?
According to Leifeng.com(Public account: Leifeng.com)Visits to multiple agents depend largely on their timing of entering the market, individual resource channels, and the way they market themselves on public channels.
Cheng Qiang revealed that by the end of 2022, digital people are very easy to sell. They have obtained the highest-level agents from the silicon-based headquarters, and the monthly sales of a small team of about 10 people can reach about 1 million.
But by April and May this year, business for digital people began to become difficult. “Because the concept of digital human live broadcast has become popular at this time, and everyone’s operational capabilities are insufficient and they violate regulations every day, the reputation of digital human live broadcast is also very bad.” Recently, Cheng Qiang’s team can only sell about two or three orders a day. .
Zhou Nan also expressed a similar sigh: “In May and June, there may be more than 30 companies in Chengdu doing digital work, but now there may be less than 5. In fact, they can’t cut leeks, and they don’t make much money.”
“I’ve also seen many agents who can’t find clients. They work so hard that they may not be able to recover hundreds of thousands of agency fees.” Cheng Qiang added.
This is also another point that has been criticized in the digital human agency system – “no refunds”. Because of this, digital human manufacturers such as Silicon Intelligent, FiberHome, and Zhongguan Zhixiang have all received complaints.
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Xu Jingwen, an insider at Silicon Intelligence, said that the company’s legal affairs department specifically emphasized that due to accounting considerations, agents will not be allowed to return goods for refund after they sign the contract and pay the agency fee. This is a stipulation of Silicon Intelligence, with clear terms added to the contract.
Entries for returns and refunds in silicon-based smart contracts
There are similar provisions in Miaoyuan’s agent policy, and all prepayments that have not been consumed during the contract period need to be exchanged for Miaoyuan products.
Items regarding returns and refunds in the Wonderful Yuan contract
But in fact, agents should obtain agency rights and digital human manufacturers should obtain profits legally and reasonably.
In response to the “no refund” controversy, Silicon-based Intelligence Sima Huapeng responded: Silicon-based Intelligence will not refund the part that has been consumed by the buyer; but if the product is not consumed, the agent If the merchant is unable to complete expected sales and no longer wants to do this business, he or she can apply to Silicon Intelligence for a reasonable refund.
Regarding this rule, most agents are still willing to pay the bill. “If you can’t sell it, it’s hard to get the money back. You can’t blame others if you can’t find customers.” Cheng Lin, Guangxi’s agent for Silicon-Based Intelligence, said.
Faced with the scandal of digital human agency that has been exposed in the market, businesses have become calmer towards digital humans and their demand for them has decreased. Even in the field of digital human live broadcasting, which was all the rage at the time, businesses have begun to reflect on: Is digital human live broadcasting really a useful tool? Can the expected cost reduction and efficiency increase really be achieved?
From a cost reduction perspective, not really.
Leifeng.com compared several digital human manufacturers on the market and found that their market prices ranged from high to low:
The silicon-based intelligent digital human live broadcast platform costs 5,500 yuan per month, and the 12-month cost is 66,000 yuan. This platform can provide public digital human images. If you customize the exclusive merchant’s own digital human, you need to add 8,000 yuan. The total annual cost is 74,000 yuan;
The annual membership of Yuan Clone Digital Live Customization is 45,800, including image customization and software system use;
The cost of the Wonderful Yuan digital human live broadcast product is 9,999/year, and the price of cloning the digital human image and voice is 13,000, totaling 22,999/year.
The above is only the investment in software. Each digital person also needs a computer with a high configuration to run it. In addition, businesses now build live broadcast matrices in order to spread the volume. They usually win by quantity, requiring dozens of computers to start broadcasting in batches, and the investment in hardware equipment is not small.
In addition, in order to comply with the regulations of the platform, an operator needs to interact in the live broadcast room to use the “Avatar” method, which is also an additional expense. In addition, digital people need to be maintained, their vocabulary updated regularly, and supporting positions must be provided. In fact, the overall cost is not low.
From the perspective of improving effects, digital anchors have limited interactive capabilities during normal broadcasts, which is also a shortcoming.
In fact, the interaction between the anchor and fans is a great advantage of the live broadcast room. The appeal and motivation of the anchor itself are also a critical dimension in the live broadcast.
When there are no real people participating in the interaction, digital people can only output pre-set words to play in a loop. For questions from fans in the live broadcast room, they can only capture common question keywords and output fixed answers. For more complex problems, digital human anchors have no way to deal with them.
Liu Yu, a staff member of a leading e-commerce company in Shanghai, believes that live broadcasts are meaningless if they are rigid, have no interaction, and cannot solve user problems, and it will be difficult to return to the live broadcast room after users are lost.
Moreover, digital human anchors are also relatively limited in experiencing and trying out products. For example, in the field of clothing, current technology cannot yet achieve real-time online dressing changes; in the field of beauty, when digital people demonstrate the effect of cosmetics on the face, it will also seem a bit inconsistent.
For slightly more complex fields such as home furnishing, beauty, clothing, snacks, etc., if you want to achieve the desired effect, you need manual participation to interact with fans to answer questions and perform sound output to prevent being blocked. This requires an additional labor cost, so the cost reduction effect is not achieved well.
After many attempts, Chen Xinyi, who sells affordable luxury brands in Shenzhen, concluded after attending the Shenzhen Silicon-based Intelligence Sharing Conference: “Digital human live broadcasts are not suitable for complex scenarios like ours. Standard products can use digital human beings.” try it.”
But in fact, in standard product scenarios such as local life, businesses do not have that strong demand for silicon-based digital people who can show their faces. In most cases, there is no need for a digital human image, just point the camera directly at the scene in the store.
“As long as the live broadcast of local life is running, it can sell tickets and have transaction volume. Even if you don’t use digital human images, you can still place a lot of orders.” Cheng Qiang told Leifeng.com.
Many manufacturers have also discovered this demand of merchants. Many other manufacturers such as Silicon Intelligent have also developed AI automatic broadcasting products. There is no need to spend a lot of money to use digital people to live broadcast appearances. It can be achieved with a budget of about 5,000 yuan a year.
The logical starting point of cost reduction and efficiency improvement has been challenged, and the business of digital human live broadcast agents is no longer as prosperous as it used to be.
Of course, digital human agency is not limited to live broadcasting. Cloning digital humans to make short videos also accounts for a large proportion of the agency system’s revenue. Agents are not only oriented to the small B-side, but also to the big B-side.
For example, Dinghan Culture Co., Ltd., an agent of Silicon-based Intelligence, on the basis of its own business, also sells digital people to B-side companies such as Lujiazui Cathay Life Insurance Company, earning considerable income.
Since it is a business, someone must make money and someone must lose money. For digital human agents, only a small number of agents can truly generate sustainable income.
4. Digital Human Ecology to AIGC
To a certain extent, it can be said that digital people are the “face” of AIGC.
So, when AIGC roars in, digital people as its presentation method should not be underestimated.
Indeed, many people are aiming at the digital human track and planning to take advantage of this opportunity, with great hope of making a lot of money.
But in fact, few of them really understand the subtle differences between digital human technologies from various manufacturers, few really want to know the logic behind the digital human products currently being presented, and few really care about digital human technology. application scenarios.
In the face of limited technical conditions and unclear implementation scenarios, agents and merchants are selling homogeneous products, but in fact it is difficult to make money beyond their understanding; manufacturers are also carefully exploring solutions suitable for digital people. The business model is “crossing the river by feeling for the stones”; the live broadcast platform is also in the process of working with agents, manufacturers and merchants, looking for a balance between user experience and interests.
“Agents always have some misunderstandings and problems with headquarters manufacturers. If we face them and find that there are areas that really need to be rectified by Silicon Base, we will make adjustments within the company’s system.” said Mao Liyan of Silicon Base Lianchuang .
Indeed, the growth of the digital human market will not be without problems.
Faced with problems that may arise in the future, such as agent thunderstorms or worse, digital human manufacturers need to consider how to develop digital human technology and products from a macro perspective, find reliable and multiple landing scenarios, and promote the health and development of the digital human industry. Abnormal development, because if the ideas of the source manufacturer are implemented even slightly different, it will be the last straw that breaks the bottom; agents need to clearly understand the digital products and evaluate their own situation before deciding whether to enter the market, because a large number of agents Participation will directly affect the stability of the market; merchants need to think clearly about their demands for digital people and how to use them to maximize the effectiveness of digital people.
Digital human manufacturers, agents, and merchants work together to form a benign ecosystem.
So, when we talk about digital human agency, what are we talking about?
What we are talking about is how digital human companies can form healthy business models and embark on a stable, responsible and sustainable development route.
What we are talking about is how the digital human market can form a benign ecology, discover market needs, and serve people in need.
What we are talking about is how AIGC can adapt to more application scenarios and achieve better commercial implementation.
When we talk about digital human agency, we’re talking about AIGC yesterday, today and tomorrow.
(In the article, Zhang Nana, Zhou Nan, Shi Yong, Liu Shangjie, Xu Jingwen, Gao Tian, Cheng Qiang, Chen Xinyi, Huang Tao, Li Jinze, Liu Yuxin and Dong Jian are all pseudonyms)