About Kiko Kostadinov 2/ Design Style
Because he was born in a blue-collar family, Kiko Kostadinov’s design vocabulary has always been inseparable from “pragmatism”. He once said in an interview: “There is nothing better than finding a pair of well-tailored trousers, but its buttons and belt fixing loops It’s worse than just decoration.” For him, purely decorative design elements should not appear in clothing. Clothing should focus on daily life, without deliberately showing off skills! Kiko is very keen on using a large number of arc splicing and asymmetrical designs to create rich visual effects. Through design techniques such as weaving, fabric splicing, and structural misplacement, Kiko presents more unique styles of clothing, and the bold color inspiration makes it even more popular. The brand breaks away from the so-called “orthodox workwear”!
About Kiko Kostadinov 3/ Is bad design necessary?
He mentioned in an interview with the US version of GQ: “If you think you have made a great collection just because you design a silhouette that people are constantly pursuing, then after a while, you will become a boring brand. , so I also want to have a bad series, which is very important to me.” He also said: “In the production process of each season’s series, you may try some very interesting things, but unfortunately at that time and space In terms of background, no one felt that it was good, so it became a “bad” series in everyone’s mouth. Maybe 10 years later, when everyone revisits this series, they think this series is extremely cool.”
About Kiko Kostadinov 4/ Mutually beneficial relationship with ASICS
If Kiko is the main contributor to ASICS’s success in attracting young consumers and becoming more “fashionable”, then cooperation with ASICS is definitely an important key to Kiko’s entry into the mass market. Even though she was well-known in the fashion circle before the collaboration, she is still a bit unfamiliar to the general public! GEL-BURZ 1, the shoe model that was the first collaboration with ASICS, even though there was no overwhelming publicity or global sales channels at the time, due to the principle of “good things will never be buried”, such selections at Dover Street Market The store was sold out in no time, and subsequent series such as GEL-QUANTUM or Gel-Delva were well received by consumers and received critical acclaim. Everyone began to wonder who this designer from Bulgaria was?