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Franchise Asia Philippines 2023 will be held grandly at the SMX International Convention and Exhibition Center from October 27th to 29th. The Taiwan Franchise Promotion Association will lead 6 Taiwanese chain brand operators to participate in the exhibition. During the 3-day exhibition period, there will be a large number of on-site inquiries. There was an endless stream of visitors, and a total of about 600 international buyers were contacted, and it is expected that the business opportunities will exceed US$5.7 million in the future.
The Asian Franchise Expo in the Philippines has expanded its exhibition scale this year, using a two-story exhibition hall, with more than 380 exhibitors and more than 700 booths. It is estimated that there will be a total of 40,000 visitors during the three-day exhibition period. It is a large-scale and international exhibition in the Philippines. At the Franchise Exhibition, international exhibitors come from Taiwan, Thailand, South Korea, Malaysia, Singapore, Japan, the United States, China, the Philippines and other countries. The brands participating in the Taiwan pavilion include Zhen Zhu Dan hand-shake drinks, Tomato Village brunch, Mr. Wish Hand-cranked drinks, Shangdao food, Yifu Sauce Pot Noodles, AQUA laundry and other brands.
The Philippines has a very high demographic dividend and a huge domestic demand market. The Chinese control most of the local economic activities and are highly receptive to Taiwanese brands. For example, Taiwanese hand-cranked drinks, which have always been popular around the world, have many brands entering Philippine shopping malls. In addition, Taiwan’s representative specialties such as Taiwanese breakfast and hot pot noodles are also very popular in the local area. Some buyers directly placed orders for the AQUA automatic washing and drying machine at the scene. They were ready to test and place large orders directly, which will bring huge business opportunities.
During the Philippine Franchise Exhibition, the Taiwan Franchise Promotion Association also attended the “World and Asia-Pacific Franchise Annual Conference” held in Manila, Philippines. This annual conference gathered 70 representatives from 27 countries. Taiwan Franchise Promotion Association, with Vice Chairman Wu Guanming as the representative of Taiwan’s industry, shared the status of Taiwan’s franchise market and solemnly proposed his eager intention to host the World Franchise Annual Conference in 2026, which received active support from various countries. We look forward to submitting a formal proposal at the World Annual Conference in Malaysia in 2025, striving for the visibility of Taiwan’s commercial service industry in the world business and trade system, and continuing to work hard for the prosperity and development of the international franchise industry.