The Clean Fit outfit that follows the rise of the “old money style” trend has not yet finished its popularity. There is already a new Dirty Fit outfit trend at the end of 2023, which clearly goes against the simple and clean look! It turns out that this style of dressing trend has a long history and can be traced back to the classic fashion icon of the 1980s!
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Trends always go against the extreme, and extreme simplicity always leads to extreme mess. All seemingly messy items actually have a certain dressing logic. Perhaps we can refer to the 2023 autumn and winter advertising campaign shot by Kylie Jenner for Acne Studios, and we may be able to see some clues.
The so-called Dirty Fit, literally means “dirty”, which means dirty but orderly. Although it may look dirty and worn out at first glance, in fact, most items are made of distressed materials such as exaggerated washing, acid etching, etc., and the shapes are mostly in the The effect of creating a total look on materials, such as denim on denim denim outfits, faded leather styles, etc., are all attempts at Dirty Fit that are relatively easy to control. In addition, the popular “New Vintage” items (that is, new fashion items that imitate vintage effects) are also highly sought after. Balenciaga under Demna Gvasalia and Diesel under Glenn Martens are well aware of this. The former has become a hit. The discarded “dad shoes” and the biker leather jacket launched by the latter are must-have items for Dirty Fit enthusiasts!
Elena Velez, a new generation brand in the United States, even had models perform a “mud wrestling” on the catwalk of New York Fashion Week just this past, pushing this Dirty Fit style to the extreme, using mud stains to add a unique touch to the clothing The final “embellishment”. Of course, this performative presentation is naturally a marketing gimmick, but it also strengthens this unique wearing trend. It seems that Dirty Fit will indeed continue to be popular in the spring and summer of 2024.
If we look back at the history of fashion, this Dirty Fit style has actually not been seen before. The popular grunge rock style in the 1980s and 1990s is the predecessor of this trend, especially Kurt Cobain, the lead singer of the legendary band Nirvana. representative. The tattered sweaters, plaid shirts, jeans, and white shoes, paired with a head of messy and fluffy blond hair, have become symbols of independent style. This music style also influenced the high fashion of the time, such as Yohji Yamamoto’s “beggar outfit” and Martin Margiela’s “deconstructed outfit”, which also have similar charm. Or looking for outfit inspiration from past fashion is also a good way!
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