Golf will usher in new reforms and new developments – Interview with Wei Qingfeng, Secretary-General of the China Golf Association – Xinhuanet Client

Xinhua News Agency, Tianjin, April 26 (Reporter Zhang Zewei) The Tianjin Women’s Open, the first event of the 2024 season of the China Women’s Professional Golf Tour, is being held at the Tianjin Panshan Golf Club. A group of professional newcomers have entered the China Tour for the first time. Make the event more youthful and energetic.

New faces, new atmosphere. Wei Qingfeng, secretary-general of the China Golf Association, told reporters that golf in China will not only usher in new faces, but also new reforms and new developments; the China Golf Association will actively explore new paths for the development of golf and seek projects and events. Comprehensive and sustainable development in terms of talents and talents.

The first is the adjustment of institutional settings. Wei Qingfeng said that with the successful reelection of the China High School Association at the beginning of this year, the association has made new changes in its internal organizational structure. In addition to the Party Affairs Administrative Office, Olympic Guarantee Department, Events and Activities Department, Youth Department, Strategic Propaganda Department and Market Training Department, new The purpose of the Men’s China Tour Company Preparatory Group and the Women’s China Tour Company Preparatory Group is to establish two tour companies and develop and expand the China Tour through corporate operations.

“With the continuous development of China’s economy and society, the China Tour has the foundation to further develop and expand its scale.” Wei Qingfeng said that in order for the China Tour to develop faster and more steadily, the operating mechanism of the event must be adjusted. This is also the common voice of the industry. Compared with the association mechanism, the market mechanism is more flexible. Whether through the price mechanism, competition mechanism or resource allocation, it can mobilize more subjects and resources to participate in golf projects.

Wei Qingfeng said that in the next step, whether the China Tour is growing locally or going overseas, relying solely on the strength of the association is far from enough, because the association lacks professional talents in operations. Through corporate operations, we can coordinate and communicate with international and domestic organizations and entities to promote the organization of events.

In Wei Qingfeng’s view, the China Tour is the “leader” and support for the golf project. Only when the China Tour becomes bigger and stronger can other amateur competitions, mass activities, youth events, etc. be effectively supported. The more people participate in golf, the better the development of the entire industry will be.

After the China Tour established a company, its top priority was to increase the number of tournaments. “Especially for the women’s China Tour, we currently only have a dozen or so competitions a year. It would be quite impressive if we could increase it to more than 20 or even 30 games in the future.”

After receiving more financial support, where will the money be invested? Wei Qingfeng said that more money will be spent on hosting more competitions and building competition and communication platforms at different levels. At the same time, it will better support the development of players so that they can not only “support their families” but also live a good life and have better security even after retirement. As for the cultivation of young talents, there will also be more training policies and greater support. In addition, more energy will be devoted to publicity and promotion, showing the sunny and healthy image and positive power of golf, and satisfying people’s yearning for a better life.

Wei Qingfeng said that international exchanges and cooperation in golf will be strengthened. The China Golf Association has also reached a strategic partnership with the European Tour Group. The European Tour will help the China Tour develop with high quality and make it one of the most competitive international professional golf tours as soon as possible.