“Appreciating flowers, watching birds and tasting fresh food in Yingkou” 2024 Spring Tour to Liaoning and Yingkou spring tourism season kicks off_Event_Liaohe_Theme

Original title: “Appreciating flowers, watching birds and tasting fresh food in Yingkou” 2024 Spring Tour to Liaoning and Yingkou spring tourism season kicks off

Spring flowers are blooming, thousands of birds are gathering in the air, and accompanied by the unique landscape of the setting sun entering the sea and birds flying into the waves, Yingkou’s spring tourism season is fully launched. On April 26, the 2024 Spring Tour to Liaoning and Yingkou Spring Tourism Season kicked off at Yingkou Dukou Square.

This event is guided by the Liaoning Provincial Department of Culture and Tourism and hosted by the Yingkou Municipal Committee of the Communist Party of China and the Yingkou Municipal People’s Government. At the opening ceremony, the “Yingkou Cultural Tourism Casual Photo Contest” was launched, inviting citizens, Internet experts, short video production and photography enthusiasts, and camp tourists to casually record the beauty of life and create Yingkou’s core cultural and sports tourism IP. Help spread the city’s brand and image, activate new drivers of tourism consumption, and promote the high-quality development of the city’s tourism industry.

During the opening ceremony, Yingkou cultural tourism enterprises conducted docking and exchanges with participating travel agents, provincial cultural tourism associations, and chambers of commerce in other places in Liaoning, laying the foundation for further exploring the tourist source market. Along with the opening ceremony, three major theme activities were held, including the “Spring Tour to the Flower and Bird City on the Bank of the Liaohe River” mass cultural evening party, the Spring Tour to Yingkou, Liaoning, tourism resources roadshow promotion meeting, and the 2024 Yingkou Liaohe Old Street opening ceremony. On the night of the opening ceremony, a wonderful drone performance was held over the Liaohe Cultural Industry Belt (Dukou Square). By carrying out large-scale themed theatrical performances, playing Yingkou tourism promotional videos, experts sharing Yingkou tourism routes, and promoting cultural tourism resources, the romantic atmosphere of “appreciating flowers, watching birds, and tasting fresh Yingkou” was demonstrated, and the Yingkou culture and tourism market were deeply explored. Consumption potential continues to build Yingkou’s tourism brand. The opening ceremony relied on new media to conduct live broadcasts of key activities with pictures and texts, and roadshow promotions and other activities were live broadcasted through integrated media and Douyin.

Yingkou is adjacent to the Liaodong Bay of the Bohai Sea to the west. In April, flowers bloom all over the mountains and plains. The fragrant locust flowers on Fairy Island, the azaleas in Huangyakou are in full bloom, the pear blossoms in Bingquan Villa reflect the snow, the peonies in the south of the Yangtze River are beautiful and fragrant, and there are also brilliant mountain flowers such as cherry blossoms, winter jasmine, and Beijing peach. The scenery is spectacular and beautiful. Especially as an important node on the world’s eight major bird migration routes from East Asia to the Western Pacific, from April to May every year, millions of migratory birds gather here to chase the waves, creating a unique “bird wave” The spectacle has formed a new business card of Yingkou’s spring tourism.

In order to seize the tourism boom during the May Day Golden Week, revitalize tourism resource formats across the region, and promote the creation of a high-quality cultural and sports tourism destination around the Bohai Sea, Yingkou City will hold the “Flowers, Birds, and Tastes of Fresh Yingkou” activity as the starting point to host 150 tourism events with five major themes. There are cultural and sports tourism activities in spring. First, with the theme of “Appreciating Spring·Appreciating Flowers and Birds”, a series of 20 activities such as the Seventh Century-old Pear Blossom Tourism Promotion and Sophora Flower Tourism Season were held; second, with the theme of “Cherishing Spring·Ecological Leisure”, the ” There are 18 series of activities such as “Hiking the Daliao River and Enjoying a Slow Life” hiking conference, and the “Spring in Chenzhou” outing and flower appreciation rural tourism experience season. The third is to hold China Tourism Day themed activities with the theme of “Joyful Spring·Host and Guest Sharing”, There are 67 various cultural and entertainment activities such as mass art festivals; fourth, with the theme of “Smooth Spring·National Rhythm” and “travel with the event”, the three northeastern provinces and one region held the national standard dance competition, the Northeast square dance competition, the fourth There are 40 sports events including the “Liaohe Cup” National Amateur Go Open; fifth, with the theme of “Inviting Spring and Meeting in Yingkou”, the “Meeting the Sea Along the Liaohe River” expert experience activity was held, and trips to Shandong, Beijing, Jiangsu and other places Five on-site promotion activities have been held in tourist areas, inviting citizens and tourists to actively participate, to go to the mountains and seas, and to share a better life. Appreciate the scenery and feel the enthusiasm of Yingkou through viewing, leisure, sharing, sports and experience.

In 2024, Yingkou’s cultural tourism system will continue to focus on the core of building a high-quality cultural and sports tourism destination around the Bohai Sea, improve cultural tourism formats, optimize market services, expand marketing and publicity, and rely on Yingkou’s resource advantages of “mountains, rivers and seas” to build Yingkou The core cultural and sports tourism IP strengthens the promotion brand of “Meeting the Sea Along the Liaohe River”, promotes the multi-industry integration of “traveling with the event”, strengthens the construction of the publicity team of “traveling with the anchor”, and promotes the integrated development of culture and tourism of “culture into thousands of homes”. Efforts will be made to protect and inherit historical culture, build high-quality public cultural services, competitive sports and national fitness events, and explore unique cultural, sports and tourism resources. In accordance with the work idea of ​​”one core, three major projects, five main lines, and eight key points”, we will comprehensively plan and promote various tasks, and make positive contributions to achieving new breakthroughs in the comprehensive revitalization of Yingkou and promoting the high-quality integrated development of Yingkou’s cultural, sports and tourism industry.Return to Sohu to see more

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