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“Cold” resources leverage “hot” industries, the ice and snow economy drives the winter cultural tourism market to “ignite”


  CCTV news:In the past two days, Jilin Province has experienced its third round of widespread snowfall and cooling since the beginning of winter. After the snowfall, ski resorts in many places in Jilin opened their ski resorts to welcome guests. What are the new changes in this year’s new snow season? Let’s go to the ski resort to take a look.

In the past two days, many ski resorts in Jilin Province have officially opened for operation to welcome the arrival of this year’s new snow season. In Tonghua City in the southeastern part of Jilin Province, nearly 3,000 ski enthusiasts from all over the country can’t wait to start their “first skiing” this winter. After getting dressed up, skiers jumped off the mountaintop on their snowboards, stirring up layers of snow and mist, and enjoying the speed and fun of ice and snow sports.

  Ski enthusiasts:The snow quality suits us well and is friendly to novices like us. Then the ski trails are relatively wide and the service facilities are relatively good in all aspects.

This local alpine ski resort in Tonghua has a total area of ​​1.17 million square meters of ski trails, 33 ski trails, a total length of 31 kilometers, and a maximum drop of 560 meters. This year, the ski resort also added backcountry ski trails to meet the skiing needs of advanced skiers. At the same time, this year the ski resort will build two new hotels on the basis of the original four hotels. Currently, reservation orders have been scheduled until December 17, and accommodation bookings exceed 90%.

  Zhang Chunyu, the person in charge of a ski resort in Tonghua, Jilin:This year, in terms of transportation, the ski resort has opened direct trains at Shenyang Airport, Changchun Airport and Tonghua Airport. It is expected that the number of receptions during the snow season will exceed 500,000 (person-times), and the revenue will more than double last year.

Jilin Province is located in the “golden latitude zone of ice and snow”, with long snow periods and suitable temperatures. This year, Jilin Province has simultaneously launched ice and snow consumption coupons, which will be issued in two installments during the 2023-2024 snow season. The discounts include scenic spot tickets, hot spring tickets, and ski tickets, all with a 30% discount.

  The southern market has become a new growth point for the domestic ice and snow economy

In recent years, with the development of the ski industry and the popularity of ice and snow tourism, a new trend in ice and snow tourism consumption led by southern tourists has gradually emerged.

Shrimp dumplings, rice rolls, roasted pork, and plates of authentic Cantonese dishes appeared in the restaurant of Hemu Ski Resort in Xinjiang. The person in charge of the B&B said that this winter, 90% of snow lovers came from Guangdong, Zhejiang and other places.

  Dai Xiangjun, the person in charge of a B&B restaurant in Hemu, Xinjiang:Our team spent a lot of money to hire a Hong Kong-style morning tea chef, and the ingredients flown from Guangdong can reach us in about three days.

At present, a travel agency in Mohe, Heilongjiang, has launched a new extreme cold route, attracting a large number of curious southern tourists.

  Sichuan tourist Li Yueyue:I have always longed for the ice and snow world in Heilongjiang. This time I finally came and I finally felt the scenery of the North.

  Feng Yichang, a tourist from Guangdong:It was the first time I saw the river frozen by ice. Although it was cold, everyone was very enthusiastic.

At the same time, with the construction of high-quality ski resorts in the south, the popularity of local ice and snow tourism has grown rapidly. Suzhou, the largest ski resort in East China that just opened, has attracted more than 12,000 tourists in one month since its opening.

  Shi Lina, a resident of Suzhou, Jiangsu:This is the first time I have seen such a big ski resort. It will be more convenient in the future and you can ski at your doorstep.

Unlike outdoor ski resorts where you are waiting to start skiing, some indoor ski resorts in the south are open year-round or at night.

  Zhang Miao, operations manager of an ice and snow world in Changxing, Zhejiang:At present, since our opening, we have received a total of more than 50,000 people (times), and our revenue has exceeded 10 million yuan.

责编:丁玉冰 ]

The article is in Chinese

Tags: Cold resources leverage hot industries ice snow economy drives winter cultural tourism market ignite_Guangming .com


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