Oriental Selection went to Hebei for a live broadcast event
On the first day of the live broadcast, Hebei’s good things hit the whole network
On November 18, Dong Yuhui promoted good things from Hebei at the live broadcast location of Yanghe Building in Zhengding.Photo by Yang Tongyu
Drumsticks tied with red and green silk ribbons fly up and down, and the inspiring drum beats are sonorous and powerful; a group of “lions” are sometimes naive, sometimes jumping for joy… At 8:45 on November 18, at the south gate of Zhengding Ancient City, Changshan War Drums , Xushui lion dance, Cangzhou martial arts and other Hebei intangible cultural heritage performances attracted many audiences. At the same time, it also kicked off the special live broadcast event of Oriental Selection Hebei Tour.
As soon as the Dongfang Selection Douyin account was launched, the anchor Xiao Qi, dressed in white ancient costume, appeared in the indoor live broadcast room of Zhengding Haojia Spare Ribs Grand Cross Street Store. “The urn stove biscuits are crispy and crispy. The sesame seeds on the front are plump and even. It tastes full of fragrance.” Xiao Qi’s intoxicated expression while eating the urn stove biscuits caused the number of orders to soar. The popularity of the live broadcast room also increased rapidly. At 9 o’clock, the reporter found that the number of people online in the live broadcast room reached 60,000.
The atmosphere was hot not only in the indoor live broadcast room, but also on the same day, outdoor live broadcast locations such as Zhengding Rongguo Mansion and Yanghe Building were also crowded, with many viewers coming from other places.
At 20 o’clock, when Dong Yuhui appeared on the stage, the audience was excited, and the number of people in the live broadcast room reached 100,000+. The first product he recommended was Nuanbaobao, and the number of orders placed exceeded 10,000 in just five or six minutes. Ten thousand orders of Qiuli ointment were originally prepared, but they were sold out in just a few minutes, and the assistant had to remind him to switch to the next product.
“Are the Shaobings ready for the furnace?” “Has Hengshui Laobai done it yet?” “I ordered two goose down jackets!”… As Dong Yuhui passed off the products one by one, the number of orders placed in the live broadcast room continued to increase.
Oriental Selection is an e-commerce live broadcast platform owned by New Oriental. Currently, the number of fans on the Douyin account exceeds 30 million, and the number of fans on the overall account matrix exceeds 40 million.
Taking a fancy to the unique live broadcast style and brand influence of Oriental Selection, in order to enhance the brand communication power of “So close, so beautiful, go to Hebei on weekends”, the Provincial Department of Culture and Tourism jointly held a 6-day event with Oriental Selection from November 18th to 23rd The Hebei live broadcast special event promotes Hebei’s specialty agricultural products, cultural tourism products and other Hebei goodies to audiences across the country, and showcases Hebei’s high-quality tourism resources.
“In recent years, Hebei Culture and Tourism has been constantly innovating marketing and promotion methods, expanding Hebei’s ‘circle of friends’, and polishing the ‘So close, so beautiful, weekends in Hebei’ brand. This event is a cross-border combination of ‘Culture and Tourism + E-commerce’ Marketing will surely attract traffic and fans in all aspects and promote the high-quality development of the province’s cultural tourism industry.” said Zhang Cai, deputy director of the Propaganda Department of the Provincial Party Committee, Party Secretary and Director of the Provincial Department of Culture and Tourism.
On the 18th, Oriental Selection launched a 16-hour live broadcast in the ancient city of Zhengding. Tangshan Qizi Shaobing, Junlebao pure milk, Hengshui Laobaigan… The Provincial Department of Culture and Tourism carefully selected 253 agricultural and sideline products, tourism commodities and cultural and creative products from all over the province.
It is reported that from November 19th to 23rd, New Oriental founder Yu Minhong will lead the Oriental Selection anchor team to host Zhaozhou Bridge, Longxing Temple, Rongguofu in Shijiazhuang, Xuebuqiao in Handan, Zhili Governor’s Office and Langya in Baoding Live broadcasts were carried out in many cultural and tourism venues such as Shanshan Mountain and Cangzhou Wuqiao World, leading the audience to experience the rich history and culture of Hebei and appreciate the unique and colorful folk customs of Yanzhao. (Hebei Daily reporter Ma Zhaoli)