Dingxi, Gansu: Intangible cultural heritage and traffic “encounter”, safety and civilization “enter the heart”
Workers Daily—China Engineering NetworkReporter Kang Jin Correspondent Ren Jianjun Luo Wenfeng
“People care about traffic safety, and let people go first when driving. Human life is at the forefront, and safe driving is as precious as gold…” Recently, the fourth generation inheritor of Taomin Huaer, Lintao County, Dingxi City, Gansu Province, The folk song “Traffic Safety Enters Ten Thousand Households” composed by traffic safety promoter Zhao Shuixia, which combines traffic safety and Taomin Hua’er, has “popularized” the circle of friends because of its simple lyrics, charming melody and far-reaching artistic conception.
Tao Min Hua’er is an ancient original folk song popular in the Tao River Basin. It is named after the Tao River and the Min Mountain. With its simplicity, innocence, profound meaning, high pitch and long characteristics, it has been listed by UNESCO as one of the “Human Songs”. Intangible Cultural Heritage” list.
Lintao Expressway Brigade, Traffic Police Detachment of Dingxi City Public Security Bureau, based on the characteristics of local regional folk cultural resources, invited teacher Zhao Shuixia to actively compose the Huaer folk song “Traffic Safety Enters Ten Thousand Households”, which was widely sung in rural markets, fields and residential areas in the jurisdiction. This muddy, dewy, down-to-earth traffic safety propaganda method is deeply loved by the masses, attracting the masses to spontaneously repost and sing, and effectively enhances the masses’ awareness of traffic safety, civilization and the rule of law.
In recent years, the Dingxi Public Security Traffic Police has enriched its publicity carriers and innovated publicity methods, combining traffic safety with the unique local “intangible cultural heritage” culture, through easy-to-understand, educational and entertaining content that the people are willing to listen to, understand, and remember. This method brings traffic safety to thousands of households.
“These stones are so beautiful” “I not only learned traffic safety knowledge, but also got my favorite ‘strange stones’, killing two birds with one stone” “This is the most interesting and meaningful safety education class I have ever participated in”…
On November 13, in the classroom of Lintao County No. 1 Experimental Primary School, children who participated in the “Qishi Culture Enters Campus Traffic Safety Painting Interactive Promotion Activity” talked to each other and talked happily about their achievements. This is also another measure taken by the Lintao Expressway Brigade to innovate traffic safety publicity.
Ornamental stone art has a long history and profound tradition in our country, and has been included in the “National Intangible Cultural Heritage”. The Taohe Stone, which was nurtured by the action of mountains and flowing water, has a unique cultural heritage.
“‘Exquisite stones can sing.’ In order to better reflect the unique charm of cultural diversity in traffic safety promotion, we use local culture as the starting point and stone paintings as the carrier to integrate traffic safety into it and promote traffic in a novel form. The importance of safety.” said Wang Zhenning, captain of the Lintao Expressway Brigade.
The Lintao Expressway Brigade specially went to the Gansu Taohe Stone Culture Museum to visit and study. They picked up creative stones by the Tao River and carefully organized all the team members to integrate traffic safety elements such as driving safely and slowly, refusing drunk driving, and being civilized and courteous into the traditional cultural stone painting art form. Among them, through the “Seven Advances” publicity and other popular forms, the “traffic safety stones” are delivered to the masses and the “seeds” of traffic safety are sown into the hearts of the masses.
When paper-cut art meets traffic safety, what kind of “sparks” will be created?
In recent years, Weiyuan Expressway Traffic Police, Longxi Expressway Traffic Police, and Min County Public Security Traffic Police have actively invited representative inheritors of local intangible cultural heritage paper-cutting projects to participate in the design of “Traffic Safety” paper-cutting works, which will include “one helmet, one belt”, eliminate drunk driving, and give way to pedestrians. Safety elements are integrated into the traditional culture of paper-cutting, which is full of creativity, uniqueness and novelty. Each brigade will also deliver paper-cuts and other traffic safety promotional materials that incorporate traffic safety knowledge and civilized travel tips to the masses. By posting them in conspicuous places at home, the public can realize traffic safety and civilized travel in their minds and hearts.
“We will continue to actively explore the integration of traditional culture and traffic safety, guide traditional art to help the spread of modern traffic safety culture, and make traffic safety more vibrant and visible through popular forms such as ‘flowers’, ‘traffic safety stones’ and ‘paper-cuts'” It will be more deeply rooted in the hearts of the people and jointly build and share a good road traffic environment.” said the relevant person in charge of the Traffic Police Detachment of Dingxi City Public Security Bureau.