Taiyuan, Shanxi Province uses city branding to boost the development of cultural tourism – Tourism – China Industry Network

Original title: Shanxi Taiyuan uses city brands to boost the development of cultural tourism

China News Service, Taiyuan, November 11 (Yang Peipei) The launching ceremony of the third season of “Splendid Taiyuan is Popular” – the 2023 Taiyuan City Brand Series Promotional Campaign was held in Taiyuan, Shanxi on the 10th. The IP image “Bing Xiaoxin” was unveiled for the first time, the four cultural tourism and health routes of the “Splendid Taiyuan Health Season” were released, and four major series of activities were launched… The local city used city brands to boost the development of cultural tourism.

This event was guided by the Propaganda Department of the Taiyuan Municipal Party Committee and the Cyberspace Administration of Taiyuan Municipal Committee, and hosted by the Taiyuan Municipal Culture and Tourism Bureau, Taiyuan Municipal Sports Bureau, and Taiyuan Municipal Cultural Relics Bureau. The event aims to continuously enhance the city’s visibility and reputation, promote the “Splendid Taiyuan Now Popular” brand to be deeply rooted in people’s hearts, and strive to reproduce the grand scene of “Splendid Taiyuan City”.

The launching ceremony of the third season of “Splendid Taiyuan is Popular” – the 2023 Taiyuan city brand series promotional activities was held in Taiyuan, Shanxi on the 10th.Photo by Hao Zhixiang

Liu Xiaobin, director of the Cyberspace Administration of Taiyuan Municipal Party Committee and Municipal Internet Information Office, said in his speech that in recent years, Taiyuan Municipal Party Committee and Municipal Government have attached great importance to online publicity and the indispensable communication power of new media and self-media. This year, the local government seized opportunities such as “Oriental Selection” and “Jay Chou Concert” to make Taiyuan “popular” on the Internet.

“This time we are taking advantage of the momentum and launching a series of city brand promotion activities in 2023, allowing everyone to experience the development and changes of Taiyuan in an all-round, multi-angle and in-depth way.” Liu Xiaobin said, hoping that everyone can give full play to their resource advantages, communication advantages, and channel advantages. , Duoduo promotes Taiyuan’s urban cultural brands, tourism brands, investment brands, livable brands, etc.

At the launching ceremony, Han Tianlu, a professor at the School of Liberal Arts of Hebei University and the keynote speaker of CCTV’s “Hundred Forum”, made a keynote speech. He expressed his love for Taiyuan’s specialties and delicacies, and admired the splendid city where many celebrities come from.

“Only a city with a profound history like Taiyuan, Shanxi, can produce a series of heavy and remarkable names in history, which invisibly increases the respect for this city.” Han Tianlu said, which is exactly the theme of today’s event. “Splendid Taiyuan is now popular” is not only a title, but also a true portrayal of urban development.

The IP image of the Cyberspace Administration of Taiyuan Municipal Committee – “Bing Xiaoxin” made its debut.Photo by Hao Zhixiang

During the event, the IP image of the Cyberspace Administration of Taiyuan Municipal Committee – “Bing Xiaoxin” – appeared for the first time. Its overall image is that of a little security guard, which is in line with the functions of the Cyberspace Administration. The blue uniform and helmet symbolize the pure blue ocean Internet environment, the white gloves and boots imply a fair, pure, and healthy cyberspace, the green cloak represents the green Internet ecology, and the shield-shaped logo on the chest represents the commitment to network security. guard.

At the same time, four cultural tourism and health routes for the “Splendid Taiyuan Health Season” were also released on site. The “Splendid Taiyuan Health Season” promotional animation produced by the Taiyuan Municipal Culture and Tourism Bureau takes Fu Shan, a thinker, calligrapher, and medical scientist from Taiyuan in the late Ming and early Qing Dynasties as the first perspective, telling the story of “mind” nourishing the stomach, hot springs, and drinking tea in winter. The wonderful health-preserving effects of nourishing emotions and nourishing the mind through exercise, and connecting four high-quality tourist routes and multiple internet celebrity check-in spots, invite the public to embark on a health-preserving micro-vacation.

In addition, the four series of activities in this event include the “Poetic Fenhe Youth Run” 100-person running event, the “Ecological Xishan Scenery Tour” tens of millions of travel bloggers check-in event, and the “History of the Ancient Capital Jinyang” cultural relics and archaeological experts and scholars interpreting “treasures” Taiyuan” and “Millennium Ancient City Fireworks” food blogger challenges will be launched one by one.