JD Supermarket Strategy has joined hands with Hunan Rural Revitalization Bureau and the International Communication Development Center of China International Publishing Group to reach strategic cooperation in three major areas to jointly build a new model of e-commerce to help farmers – Mobile Financial Industry

In the practice of poverty alleviation in my country, Badong Village is a village with “landmark” significance – on November 3, 2013, the concept of “targeted poverty alleviation” was first proposed here. Ten years later, on November 3, the “Eighteen Caves” Poverty Reduction and Development Forum was held in Hunan.

At the meeting, JD.com signed a strategic cooperation agreement with the Hunan Provincial Rural Revitalization Bureau and the International Communication Development Center of China International Publishing Group to jointly build e-commerce to help farmers from three aspects: omni-channel sales channels, standardization construction of agricultural specialties, and international communication of the Hunan rural revitalization brand. New model.

At the same time, the meeting also officially launched the first village-level specialty store in the country and the entire network – Jingdong China Specialty Shibadong Village Store. The Shibadong Village Pavilion is led by China International Publishing Group, with the participation of Hunan Provincial Rural Revitalization Bureau, Hunan Provincial Department of Commerce, Xiangxi Prefecture Rural Revitalization Bureau, Xiangxi Prefecture Commerce Bureau, and Huayuan County Commerce Bureau.

The first village-level specialty store in the country and the entire network is online Witness the transformation of “Eighteen Holes” targeted poverty alleviation

Shibadong Village is located in Huayuan County, Xiangxi Tujia and Miao Autonomous Prefecture, Hunan Province. It was once one of the poorest areas in China. Over the past 10 years, under the guidance of the “targeted poverty alleviation” discussion, the cadres and people of Badong Village have made solid progress in poverty alleviation. In 2022, the per capita net income will exceed 23,505 yuan, and the village collective economic income will reach 3.8 million yuan.

JD.com’s “Chinese Specialties Shibadong Village Hall” launched this time is the first village-represented specialty hall in the country and on the entire network. It integrates high-quality specialty products from Western Hunan and fully demonstrates that one town has many specialties and one village has one excellent product. The results of the rural revitalization industry development commemorate the tenth anniversary of the successful implementation of the national “targeted poverty alleviation” policy, and further help agriculture and rural areas continue to revitalize relying on high-quality agricultural products.

Consumers can go to the JD App and search for “Shibadong Village Hall” to log in to the store and purchase more than 100 green and organic products such as Shibadong kiwi, Xiangxi fresh yellow beef, Longshan lily, Shibadong golden tea, and Shibadong village wine. Featured Products.

aroundOmni channelSales channels and other three aspects Build e-commerce togetherNew model of helping farmers

During this event, JD Supermarket also signed a strategic agreement with the Hunan Rural Revitalization Bureau and the State Administration of Foreign Languages ​​to cooperate in three major aspects: omni-channel sales channels, standardization and branding of agricultural specialties, and international communication of the Hunan rural revitalization brand.

Relying on JD.com’s advantages in supply chain, omni-channel and customer base, the three parties will jointly build an omni-channel sales channel to help Hunan build a regional agricultural product trading and e-commerce industry complex center. JD Supermarket will focus on Hunan’s advantageous agricultural specialties such as Shibadong Village kiwi fruit and Anhua dark tea, establish a direct procurement base and build a standardized management system, and continue to support local “specialized, refined, special and new” products, as well as local time-honored brands and landmarks Waiting for Hunan specialty products to be on the rise.

In terms of standardization of specialty agricultural products, JD Supermarket will join forces with the Hunan Rural Revitalization Bureau and the State Administration of Foreign Languages ​​to jointly formulate standards for grading, packaging, and product circulation, and cooperate on anti-counterfeiting and traceability of agricultural products to empower specialty agricultural products.

At the same time, we will strengthen the cultivation and protection of regional public brands to help Hunan transform from an agricultural province to a brand province. JD Supermarket will also rely on its global marketing capabilities to promote Hunan specialty products to accurately reach users through all channels and promote increased production and revenue.

In addition, the three parties will also work together to promote the Hunan rural revitalization brand internationally. Cooperation will be carried out around six aspects including “joint efforts to create an external publicity brand for rural revitalization” and “strengthening international media communication cooperation” to tell the story of Hunan’s agricultural specialties and show Hunan’s rural revitalization achievements to the world.

From assisting targeted poverty alleviation to promoting rural revitalization, JD Supermarket fully supports the growth of regional agricultural specialty e-commerce. So far, JD Supermarket has gathered more than 2,000 government-authorized specialty stores such as Lhasa Store and Xining Store, covering 31 provinces, 240 cities, and 670 counties, bringing consumers landmark products such as air-dried yak meat, saffron, highland barley, and quinoa. . During JD.com’s 11.11, JD.com will work with local governments to build local specialty stores to bring more regional delicacies to consumers’ tables.

Jingdong Supermarket is one of Jingdong’s channels. It is located in the channel list in the upper left corner of Jingdong APP. It mainly sells fresh food and daily consumer goods. Third-party data and multiple user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive prices, the most guaranteed quality of goods sold, and the industry’s leading position in various services. It is a billion-dollar supermarket. The preferred shopping channel for millions of consumers.