DoNews reported on November 7 that data from the “2023 Ski Travel Trend Report” released by Tongcheng Travel on November 7 showed that in the first week of November, the popularity of searches related to “skiing” on Tongcheng Travel’s platform increased by 120% month-on-month, and ski resorts Bookings for tickets and ski-related vacation products both increased by more than 100% month-on-month. As one of the venues for the Beijing Winter Olympics ski events, hotel bookings in Zhangjiakou increased nearly 10 times year-on-year.
According to the relevant person in charge of Tongcheng Research Institute, winter ice and snow tourism has continued to heat up in recent years, and the number of user groups who experience skiing every year is also increasing and showing a younger trend. In addition to residents of first- and second-tier cities, more tourists from lower-tier cities have also joined the skiing army. Judging from the current platform data, the popularity of ski tourism will maintain rapid growth from 2023 to 2024.
“Snow from the north moves south”, residents in Jiangsu, Zhejiang and Shanghai are most looking forward to skiing
Before the rise of indoor ski resorts, the north was the “first home” of ski resorts. Southern residents need to cross half of China in the cold winter to experience skiing. In recent years, with the development of the ski industry, many large-scale and high-quality ski resorts have appeared in East China, South China, and Southwest China, and the popularity of skiing in southern provinces and cities has grown rapidly.
The snow season has just begun, and residents in Jiangsu, Zhejiang and Shanghai are already looking forward to skiing. Tongcheng travel data shows that tourists interested in skiing in the winter of 2023 mainly come from Jiangsu, Shanghai, Guangdong, Hubei, Zhejiang and other provinces and cities.
Among ski destinations, Heilongjiang and Jilin, which were the first to open ski resorts and have many natural ski resorts, are still the most popular ski destinations. Xinjiang and Zhejiang are the provinces with the fastest growing popularity of ski tourism this year.
Among them, the popularity of ski tourism in Xinjiang increased more than four times year-on-year. Zhejiang, located in the south, has built a large number of indoor and outdoor ski resorts, attracting the attention of tourists from the local area and surrounding provinces. The popularity of ski tourism has increased by more than 7 times year-on-year. In the overall ski tourism popularity list, Xinjiang and Zhejiang both rank among the top ten in the country.
Currently, the ski resort that attracts the most attention in China is the Wanda Changbaishan International Ski Resort. Followed by Keketuohai International Ski Resort in Xinjiang. In order to allow tourists to easily enjoy a high-quality skiing experience, Tongcheng Travel and Wanda Hotel Group launched a winter hotel discount theme to provide tourists with ski resort hotel products at favorable prices.
According to the person in charge of Tongcheng Travel, hotels in ski resorts usually provide ski packages. Visitors can receive ski tickets, hot spring tickets, etc. when staying at the hotel to meet the diversified needs of tourists for winter travel and vacation.
In addition, in November, Tongcheng Travel will join hands with FILA and China Southern Airlines to jointly create a series of ski challenges with the theme of “Slippery World”, starting with Altay, Xinjiang, and providing participating users with exclusive gifts such as snow suits, ski equipment, and sports cameras.
Skiing experience is diversified, with more than half being born in the 1990s and 2000s
Under the new national tourism trend, more and more tourists are paying attention to more experiential travel methods such as skiing. Skiing is also gradually becoming a more popular way to travel. At the same time, ski tourists also show obvious younger characteristics.
Tongcheng Travel data shows that among tourists who are interested in skiing, those born in the 1990s and 2000s together account for more than half, and those born in the 1980s account for nearly 30%. After the Beijing Winter Olympics, the younger generation of Winter Olympic champions such as Gu Ailing also attracted more young tourists to pay attention to skiing.
Data shows that more than 82% of ski users choose to spend half a day to one day during their trip to experience the fun of skiing. 16% of users will choose to live in a ski resort or near a ski resort, arrange a skiing schedule of 2 or more days, and relax deeply in the snow resort. In addition, about 2% of users choose to challenge themselves and go to surrounding ski resorts every week to learn various in-depth skiing skills.
While experiencing skiing, tourists will also choose consumption items related to it, among which ski equipment attracts the most attention. Ski training is a consumption choice for experienced players and some novices. Nearly 30% of tourists will choose ski hotels near ski resorts or in resorts when experiencing skiing, so that they can experience skiing nearby.
Tourists searching for skiing will also pay attention to travel keywords such as hot springs, self-driving, and aurora. Hot springs and skiing are also “top trends” in winter tourism. Popular ski destinations such as Changbai Mountain in Jilin and Anji in Zhejiang also have rich hot spring resources, providing tourists with more choices for their ski trips.