Picture ①: In the consumer goods exhibition area, Afghan exhibitors are sorting wool carpets.
Photo by our reporter Zhang Wujun
Picture ②: In the technical equipment exhibition area, visitors are experiencing virtual reality kayaking.
Photo by our reporter Zhang Wujun
Picture ③: Flowers blooming in the south square of the National Exhibition and Convention Center (Shanghai).
Photo by People’s Daily reporter Weng Qiyu
In Shanghai in autumn, the sun is bright and the breeze is gentle. On November 5, the “Four-Leaf Clover” of the National Exhibition and Convention Center (Shanghai) welcomed guests from all over the world.
President Xi Jinping sent a letter to the 6th China International Import Expo and pointed out: It is hoped that the CIIE will accelerate the improvement of its window function in building a new development pattern and provide new opportunities for the world with China’s new development; it will also give full play to its role as a platform to promote high-level opening up, so that China can The big market has become a big market shared by the world; it can better provide international public goods and services shared by the world, help promote the construction of an open world economy, and allow win-win cooperation to benefit the world.
We meet every year, and every year is wonderful. The CIIE has become a window for China to build a new development pattern, a platform to promote high-level opening up, and an international public product shared globally. It has made positive contributions to accelerating the construction of a new development pattern and promoting world economic development. The food and agricultural products exhibition area is full of fragrance, the automobile exhibition area gathers the world’s top 15 vehicle brands, and the technical equipment exhibition area has many cool technology exhibits competing on the same stage… On the first day of the opening of the 6th CIIE, the “Four-leaf Clover” was crowded with people Surging, new and old friends talked and cooperated.
There is a rush to launch the first show, exhibits become commodities, and exhibitors become investors.
Walking through the major exhibition areas of the CIIE, you will be dazzled by the dazzling array of exhibits. At this CIIE, the enterprise exhibition area is approximately 367,000 square meters, with six professional exhibition areas plus an innovation and incubation area.
In the consumer goods exhibition area, a 4.6-meter-high Lego device caught the reporter’s attention. Upon closer inspection, it was decorated with childlike elements such as hearts, smiling faces, and wooden ducks. “This is a large-scale 3D building block model that we built especially for the CIIE. It took 18 model builders from the Lego Group’s factories in Jiaxing, China and the Czech Republic to build it. It took 491 hours to build it.” A staff member of the Lego booth said that in the past At the 5th China International Import Expo, the LEGO Group launched a number of new products to the world for the first time, and this year it will continue to bring new products to the world for the first time, hoping to give Chinese consumers more surprises.
In each exhibition area of the CIIE, every step is a scene, and every booth is eye-catching.
At the booth of Kärcher, a cleaning technology company in Germany, the staff was operating a high-pressure cleaning machine to wash the display panels, and easily impacted the yellow balls located at the bottom of the display panels along the track to the top of the display panels. High-pressure cleaning machines, fabric sofa cleaning machines, wireless multi-function cleaning machines, mobile high-pressure cleaning workstations… At this CIIE, Kach brought a number of world premiere products. “With the help of the China International Import Expo, we can fully display our products and innovative technologies to our customers and partners.” said Ke Ruilin, the relevant person in charge of Kach. In addition to displaying a rich product matrix and solutions, the company also has an immersive interactive experience area, allowing The on-site audience can experience the convenience that clean technology brings to life up close.
Elekta, a multinational medical device group, has brought the latest generation of gamma ray head stereotactic radiosurgery treatment system. Laurent Lexel, founder of Elekta and chairman of the global board of directors, said: “The CIIE is a platform for us to showcase the latest innovative technologies and clinical application results. We look forward to communicating with industry partners to discuss new development directions.”
It is reported that at this CIIE, the area of exhibition areas for cutting-edge technologies such as energy, low-carbon, artificial intelligence, and consumer goods has increased by 30%, with more than 400 new products, new technologies, and new services on display. Exhibits become commodities, exhibitors become investors, and China opens up to share development opportunities with the world.
Practical cooperation will be advanced in depth to turn China’s big market into a big market shared by the world
At around 1:30 pm on the 5th, in the central circular square of “Four Leaf Clover”, the American Dow Company and Zhenkunxing Industrial Supermarket (Shanghai) Co., Ltd. signed a memorandum of cooperation. Dow will provide silicone products to Zhenkunxing. , the two parties will also jointly expand silicone downstream markets such as electronics, transportation, and construction. “As the world’s first import-themed expo, the CIIE plays an increasingly important role in promoting trade and investment,” said Ke Lewen, Global Vice President of Dow Corporation.
On the first day of the CIIE, Chinese and foreign companies cooperated pragmatically, and news of signing cooperation contracts came from time to time.
Only one day after the opening, the multinational pharmaceutical company AstraZeneca has achieved a lot: it signed a new round of strategic cooperation memorandum with Jiangsu Wuxi High-tech Zone to expand the production capacity of small molecule drugs in Wuxi; it also entered into the second phase of the inhalation aerosol production and supply base with Qingdao, Shandong The project was signed and the construction of a rare disease cooperation project in Jinan High-tech Zone was announced, aiming to develop more innovative drugs…
Wang Lei, global executive vice president of AstraZeneca, is full of expectations for the CIIE: “This year marks the 30th year of AstraZeneca’s deep roots in China. China has become an important growth engine for companies in the global market. We are honored to participate in the CIIE through Share China’s huge market opportunities.”
On the afternoon of the 5th, Sinochem Holdings Co., Ltd. held a special signing event at the CIIE. In fields such as crude oil and refined oil, food and agricultural products, chemical products, chemical equipment, and service trade, Sinochem has signed cooperation agreements with customers from the United States, Brazil, Chile and other countries.
“Through the CIIE, a global exchange platform, Sinochem has strengthened cooperation with global energy, chemical and agricultural products companies, effectively broadened access to upstream resources for related domestic industries, diversified import channels, and ensured the stability of the industrial and supply chains.” said Yang Shihao, deputy general manager of Sinochem China.
Relying on China’s large market advantages, the CIIE serves as a platform for international procurement, investment promotion, cultural exchanges, and open cooperation, and has made positive contributions to accelerating the construction of a new development pattern and promoting world economic development. The “CIIE effect” continues to be released, turning China’s big market into a big market shared by the world, and more multinational companies have strengthened their confidence in long-term investment and development in China.
The effect of opening up continues to emerge, providing more market opportunities, investment opportunities, and growth opportunities
In the China Pavilion of the National Exhibition, the 10th Anniversary Achievements Exhibition of the Construction of China Free Trade Pilot Zone is eye-catching. On the big screen, ink landscape paintings slowly unfolded, presenting the results of the construction of the free trade pilot zone in a panoramic manner. Over the past 10 years, the Pilot Free Trade Zone has given full play to its role as a pilot reform test field and a frontier for opening up, and has formed a clear demonstration effect in smoothing the domestic and international dual circulation, promoting the construction of a unified national market, and transforming government functions.
At this CIIE, General Mills Food Company of the United States will announce that its pet food brand Lanzhi will enter the Chinese market through all channels. At the fourth CIIE, the Lanzhi brand made its debut in China. Since then, thanks to various preferential policies in the free trade pilot zone, Lanzhi has successfully entered the Chinese market through the cross-border e-commerce platform. “In the past two years, we have seen the broad prospects of China’s pet market, which has brought new growth to our business in China.” Su Qiang, the relevant person in charge of General Mills, said, “We hope to use the CIIE platform to carry out industry exchanges and link more Many partners.”
The opening-up effect of the CIIE continues to show, allowing more multinational companies to share opportunities in China’s large market. A better CIIE will encourage companies from various countries to strengthen cooperation and pool their strength to help improve the resilience of global industrial and supply chains.
“In the past few years of participating in the CIIE, we have fully felt the powerful spillover effect of this platform. Shiseido’s series of new skin care technology brands and products have received widespread attention and attention from consumers after they were exhibited at the CIIE. Recognized.” Umezu Toshinobu, the relevant person in charge of Shiseido, said, “The CIIE is the epitome of China’s high-level opening up to the outside world. It provides more market opportunities, investment opportunities, and growth opportunities for foreign-funded enterprises developing in China, allowing enterprises to share in China’s opening up. dividend.”
From the CIIE, we can see that China has always been an important opportunity for world development, and will firmly promote high-level opening up to the outside world, help promote the construction of an open world economy, and allow win-win cooperation to benefit the world.
Editor: Nie Yue