Carefully conceived by Creative Director Gherardo Felloni, this fantasy short film celebrates the brand’s iconic designs with a unique narrative.
The story of the first episode slowly unfolds in the charming scenery, and the character played by Laura Dern fully interprets the classicViv’ Choc puff bagThe essence of her style reflects her timeless elegance and feminine charm. The train passes through cinematic scenes, each frame capturing the craftsmanship and innovative spirit of Roger Vivier, while also showing the incomparable charm of Laura Dern on the screen. The series of wonderful turns in “Journey” build a fascinating narrative that celebrates the intersection of fashion, art and story, reflecting the Viv’ Choc puff bag as a symbol of fashion and sophistication, just like Laura Dern’s status in the film field .
Episode 1: Opening
The Vivier Express sails through the French countryside. This retro-style steam train, set against the backdrop of shiny brass and light pink velvet, demonstrates Roger Vivier’s romantic aesthetics in an unconstrained way. During the journey, the elegant traveler and the handsome stranger met unexpectedly. He sat across from her, seemingly attracted by her beauty and temperament. When their eyes met, the lady avoided him shyly, with a little panic flashing in her eyes.HerI Love Vivier high heelsThere’s tension in the air as you tap into the men’s Viv’ Go-Thick men’s loafers. But she kept her posture and stared out the window, while the man opened his sketchbook and began to draw.
The scenery outside the window flows, the man’s brush dances on the paper, and only her iconic Viv’ Choc puff bag is left between the two. The train stopped slowly and then sped forward again. The young gentleman closed his sketchbook, put away his belongings and left in a hurry. The portrait folded into four folds lay quietly on his former seat.
But as people say, beauty varies from person to person, and his vision may not be her expectation…
“To convey Roger Vivier’s aesthetic concept in the form of film, this encounter was a natural one. The brand has always had a deep connection with Hollywood, and has also established relationships with the French and European film industry since the film “Belle de Jour” Laura Dern has a unique charm, and I admire her performance in the works directed by director David Lynch. Her wonderful performances often inspire me. This time she collaborated with Roger Vivier to complete this project that highlights the brand’s style. This project is a great honor for me” – Creative Director Gherardo Felloni.
“I am very happy that my friendship with Roger Vivier and Gherardo Felloni has been strengthened once again and that together we are presenting this new project that combines my acting talents with my love for fashion. Vivier Express The setting is very interesting, and it reinterprets many classic elements in film art in a humorous and personalized way.”——Laura Dern, brand spokesperson.
Vivier Express continues the characteristics of short films – it has sincerely invited many screen stars to join, including Isabella Rossellini, Isabelle Huppert, Christina Ricci, Susan Sarandon and “Belle de Jour” star Catherine Deneuve. In this project, Gherardo Felloni once again teamed up with Italian director Nicolangelo Gelormini, screenwriter Andrea Danese and studio Studio Paura. Since 2018, they have collaborated with Roger Vivier to create a number of advertising campaigns, incorporating his playful yet refined aesthetics and narrative style.
