This event of new brand film, Liao Juntao soul talk show, and AI song generation Soul is full of surprises–Quick Technology–Technology changes the future

Playing “pinch to slow down” has become a “literary toy” in the new era; join the cat meme community and watch all the complex emotions expressed by kittens, who happily comment on each video with “cats are good and bad”; in night school Find your own gap night, from jazz dance, makeup, to tie-dye, leather goods, and get a moment of relaxation in life by returning to the “hobby class”…

Nowadays, the new trend among young people seems to be forever changing, but behind this change, what remains unchanged is a unified appeal – to find the origin of emotional value and meet people with the same interests in the various expressions and interactions linked by interests. , obtain spiritual resonance. According to the “2024 Social Trend Insight Report” released by the Just So Soul Research Institute, which focuses on Generation Z, more than 41% of people believe that hobbies can best bring them a sense of companionship when they are lonely.

As a social community platform based on interests, Soul App continues to build a soul social field in the name of love for young people. Recently, Soul App teamed up with brand friend Liao Juntao to launch the “In Your Eyes I Am Soul” series of activities, further elaborating on the brand concept of spiritual resonance and interest-oriented through a new brand film, AI-composed soul album, soul talk concert, etc. .

1. A new brand advertising film is launched to enhance user awareness.

“Who am I in your eyes…”

When the familiar melody sounded, “Who”, which soothed the hearts of countless users, “flowed out” along with Liao Juntao’s own gentle narration, “I want to hold a concert with thousands of people, and I want to sing myself to more people, There will always be someone in the audience who will understand.” The sincere confession instantly brought the audience’s emotions into it.

Music has always been an excellent carrier for conveying and communicating emotions. In this brand commercial, Soul relies on the close combination of images, narration and music to further convey sincere emotions and clear brand concepts. When the phrase “I also want to sit in the audience and listen to your concert” sounded, the perspective of the short film shifted from Liao Juntao to more users.

There is never just one kind of interest. Thousands of hobbies are ways for us to connect and interact with the world. As the short film says, you can “sing with voice”, “sing with paintbrush”, “sing with words” and “sing with camera”. A few simple words, coupled with the Souler (Soul user) in the picture, or when a person is amusing himself, playing and singing to himself while holding a kitten in his arms; or using a paintbrush to outline a heart-pounding look; or recording while traveling. Write poems born of love and twists and turns; or use the camera to capture those wanton youth… The full picture of interest social networking on the Soul site has gradually become clear – based on diverse interests, interact freely, see more people, connect and embrace A bigger world.

And when Liao Juntao said the sentence “The soul is a song, in Soul, sing your soul”, it not only neatly titled the entire film, but also indirectly explained why Soul chose to complete this song with Liao Juntao this time. Brand film.

When you love your hobby to the extreme, you will become a professional. Along the way from “Tomorrow’s Son”, Liao Juntao has insisted on releasing albums and touring every year, proving his love for music through creation. “As long as my body can keep up, I will keep singing and writing until I grow old.” Embracing love and dreams with sincerity is the epitome of many young people pursuing dreams on Soul.

Liao Juntao always has a guitar by his side, allowing lyrics and melodies to flow at his fingertips. He uses music to show his interesting soul, exudes infinite light and charm, and continues to attract more interesting souls.

As the first move in the “In Your Eyes I Am Soul” series of activities, the brand film completed in collaboration with Liao Juntao fully expresses the idea that, represented by music, everyone can discover a better self through their interests and meet like-minded people freely through their interests. , the theme of linking infinite possibilities in life, further strengthened Soul’s brand concept of focusing on interest-based social networking, and also set the tone for more subsequent activities.

Judging from user comments on Douyin, Weibo, Soul site and other platforms, the launch of the brand film has achieved a positive breakthrough. Many users said, “The interesting soul on Soul and Liao Juntao are simply a double chef ecstasy!”

2. AI helps you create a soul album with one click, penetrating your mind from the scene experience

When it comes to the hottest word in the past two years, it is none other than AI. During this event, Soul also launched a new music interaction method based on AIGC technology.

Users only need to search for “AI helps you create a soul album” on Soul Square, click on the topic to enter the activity page, and click “Generate Soul Album” to automatically jump to the AI ​​composition section. You can freely enter the keywords for the composition, and Choose the style, mood, and timbre you want and instantly generate exclusive AI songs.

For example, after inputting “I don’t want to go to work” and selecting key elements such as style, mood and sound, AI will generate a complete music section including lyrics and music with one click. Watching the clock and wanting to stop, I always want to make a living but I am afraid that the boss will catch me.” Along with the moving melody, the clear voice sang slowly, singing a lot of funny things that made people laugh and cry, and it touched the hearts of many workers. . As the promotional slogan says, “I didn’t expect that AI understands the voice of the soul best.”

On Soul, which has always emphasized interest-based social networking, music is one of the most popular interest categories for users. Not only does the platform gather a large number of high-quality music creators, but many users also spontaneously comment on music, share lyrics, sing songs, etc. A way to relax and have interactive entertainment.

Leveraging the interactive form of “AI song generation”, Soul uses the latest AIGC technology and uses interest interaction as an incision to lower the threshold for users to express themselves through music and bring a fun and interesting experience, allowing everyone to meet in love and enjoy richer, more enjoyable experiences. In-depth interaction further refreshes and consolidates users’ understanding of “interest-based social interaction” in the experience.

Currently, around this topic, there are nearly 10,000 pieces of instant content shared on the site, strongly achieving extensive reach of users on the site and continuing to penetrate the minds of users.

The reason behind bringing such a highly interactive and technological experience to users this time is due to Soul’s long-term accumulation in AI technology. Previously, the Soul voice team launched a self-developed personalized music creation engine “Linglun”, which has industry-leading audio deep learning capabilities.

Based on this engine, Soul will launch the “Soul Dimension Singer” activity in 2023 to help users create AI singer avatars. Users can select songs in the music library to synthesize, achieve “one-click covers”, and optimize the sound according to their own needs; Since then, the Linglun engine has completed the 2.0 version iteration, and Soul has launched the “Lazy KTV” activity to innovatively realize a multi-person UGC “AI chorus” experience. Users can invite friends to complete sound cloning together and perform music “chorus” across time and space, realizing Differentiated social experience.

At present, the Linglun engine has been upgraded to 3.0. On the basis of AI cover singing, it can also realize AI one-click creation. Users enter topic keywords, select styles and moods, and original songs can be generated to record life with music anytime and anywhere. By iterating on lyrics and music creation capabilities, Soul helps users create without pressure and express themselves freely through music.

The interesting and novel interactive form brought by AIGC has also been warmly welcomed by the majority of users. It is understood that the participation and sharing data of this activity are currently at the forefront of the platform’s historical activities.

3. Liao Juntao’s soul talk show, innovative interactive gameplay refreshes user experience

This time, Liao Juntao was also deeply involved in interactive activities with users on the Soul site. Based on the “Group Chat Party” scene on the Soul site, a “Soul Talk” was launched, comprehensively upgrading the interactive gameplay and completing a deep-linked multi-dimensional communication.

At the beginning of the talk show, the classic game “Guess the Masked Singer” was played. While introducing the protagonist Liao Juntao, it also brought a number of high-quality music SSRs (high-quality music creators) on the site to more users.

Subsequently, AI creation, personal performances, question-and-answer interactions and other sessions were performed one after another. The atmosphere of the entire event reached its peak during the chorus. With the help of the chorus function of Soul group chat party KTV, Liao Juntao sang “You’re Right” with the site’s singer Andy, and also sang “Who” with the whole audience. The participating users sometimes wandered in the beautiful singing and let the music move them. Every cell in your body feels the beauty of a moment; sometimes you transform into the home field and sing freely with your true feelings.

According to iiMedia Research, online karaoke is becoming a new way of social interaction. More than 70% of online karaoke users hope to establish more dimensional social interactions through karaoke and realize the social interaction needs of “making friends with songs”. Currently, the Soul platform not only gathers a large number of high-quality music creators to share original works and establish theme and interest groups to communicate and learn, but many users also spontaneously relax through group chat parties, karaoke, music reviews, lyrics sharing, chorus, etc. , interactive entertainment.

Just like this event, whether they know each other or not, when a familiar melody sounds and a chorus is heard, it can always arouse the spiritual resonance of countless people. With the help of various forms of interaction, Soul builds relaxed and active scenes, allowing users to immerse themselves in a music feast and soul dialogue, thereby communicating with users in a wider range and deeper depth, and allowing users to further appreciate the unlimited interests and love. charm.

As mentioned during the conversation, Liao Juntao said, “I heard a lot of good music at Soul’s group chat party. We all come from all over the world and use different equipment, but out of love, we still present good music. The effect. It feels amazing to sing to everyone online.”

On the basis of focusing on the interest social model, Soul adheres to the gamification and scenario-based product model, builds a variety of immersive social scenarios, and optimizes user experience, such as many-to-many communication group chat parties, interest groups, and werewolf awakening and explosion. Game interactive functions such as Danmiao allow users to establish and accumulate deep social relationships in diverse scenarios.

4. In your eyes, I am Soul, giving the brand a new image

For this event, Soul combined multi-dimensional activities and used “interest socialization” as a clue throughout the event. It planned new brand films, AI song generation, on-site talks and other activities to innovate the gameplay, fully mobilize users’ enthusiasm for participation, and further strengthen It enhances communication between users and the platform, thereby consolidating more people’s awareness of Soul’s brand positioning as focusing on interest-based social networking, and ultimately achieving effective brand communication.

The prerequisite for being able to tell users “who I am” is to have a clear “self-awareness”. This event has been recognized by the majority of users because Soul adheres to the direction of “interest-based social networking” based on insights into young users and social trends. Help users better understand themselves through interests, restructure work, social and life coordinates, and make themselves the creator and controller of life.

In Soul App, the platform recommends friends with attractive personalities to users through personalized face pinching, big data analysis and matching. By interacting with other users with similar interests and similar views, users can obtain efficient and high-quality results on Soul. social experience.

Currently, on Soul, whether you like food, cute pets, sports, painting, or are immersed in the joy brought by music and travel, you can “be seen” and find someone who is the same as you. People with common interests or soul compatibility. Soul takes interests as the fulcrum and uses rich scenes and functions as the carrier to build a bridge of spiritual communication among young people, making social interaction simpler, more comfortable and more pure.

It can be seen that the origin and incision of this event lies in the interest category of “music socialization”. In the future, Soul will create more interesting and valuable activities and scenes around the diverse social needs and interests of young people. Enter a rich world of interests and connect with like-minded partners. More young people are “interesting souls and meeting each other freely” on Soul.