“Live House in the Car” is here. QQ Music joins hands with Jihu Motors to invite you to “Get in the car and have fun” — Kuai Technology — Technology changes the future

At present, the smart car industry continues to iterate and the penetration rate of the Internet of Vehicles continues to increase. In-car entertainment has become a new battlefield for all car brands to compete for the “future travel” track. At this year’s Beijing Auto Show, QQ Music teamed up with Jihu Motors to create a stunning Live House performance for the audience, and it didn’t all happen on the stage. When you get into the JiFox Alpha S5 and open the QQ Music car terminal, you enter a music scene that is exclusive to you.

During the Beijing Auto Show from April 25 to April 28, QQ Music teamed up with Jihu Auto to set up an experience area at the Jihu Alpha S5 booth, inviting on-site audiences to get on board and experience the immersive Live House music effect.

On the opening day, the QQ Music Experience Zone was as popular as a real live performance. Audiences lined up to “get on the bus and have fun”, and there was an endless stream of people taking photos and checking in at the venue. “The sound effects and tuning technology in the car are definitely at the concert level,” a senior music fan told the staff after the experience.

The biggest feature of Live House performances is the on-site atmosphere, and the “Live House on the Car” jointly created by QQ Music and Jihu Automobile also brought an extremely immersive listening experience to the audience. “The low voice was extremely deep, the treble of the guitar was very contoured, and then the rhythm of the drums hit my chest instantly, making me feel numb. In such a confined space of the carriage, I felt like I was about to be swallowed up.” A rock music enthusiast shared his feelings on social media after experiencing the rock music played by QQ Music on the Alpha S5.

This cooperation is the result of the complementary advantages of QQ Music and Jihu Auto. The on-site staff said: “QQ Music Car App provides high-quality music content and plays the role of an excellent mixer and DJ at the same time; while the top-notch sound field design, sound and lighting atmosphere of the Live House level are provided by Jifox Alpha S5 Responsible.”

It is understood that the QQ Music car terminal equipped with Jifox Alpha S5 contains rich music resources, covering high-quality content in different genres such as classical, pop, folk, electronic, etc., which can meet the personalized preferences of users. In addition, it provides A variety of high-quality sound quality options, and supports custom adjustments. In addition to its advantages in content and sound quality, QQ Music also has multiple options such as popular lists, category filtering, and selections. It supports personalized recommendations based on users’ historical preferences, generates recommended playlists, preferred songs, etc., providing users with convenient and fast services. In-house music experience.

The “2023 Car Audio Industry Insight Report” points out that audio has become the main form of entertainment in the car space, and more than 80% of car owners believe that high-quality sound quality and immersive sound effects are very important for improving the listening experience. As a well-known music streaming platform in China, QQ Music has industry-leading resources and experience in creating high-quality audio sources. Palace-level sound quality supported by self-developed technologies such as Zhenpin Sound Quality 2.0 and Zhenpin Atmos, massive music copyrights, rich audio and entertainment modules, and considerate and simple personalized recommendations have made QQ Music favored by users and trusted by car manufacturers. professional partner. At present, QQ Music has reached cooperation with more than 60 car companies and will continue to provide car owners with industry-leading music services with high-quality content and product experience.

QQ Music and Jihu Auto share a common philosophy, which is to use intelligence and technology to improve users’ quality of life. This time, the two parties worked together to create a “Live House in the car”, which effectively enriched Jihu Auto’s in-car entertainment experience. In the future, QQ Music will continue to innovate and upgrade technology, cooperate with more car manufacturers, jointly improve the quality of users’ lives, and continue to promote the industry reform of “future travel”.