The 2024 ASUS e-Creation Public Welfare Imaging Unit is launched to join hands with young creators to explore the artistic changes in the AIGC era with creative eyes – Fast Technology – Technology changes the future

On April 24, the 2024 launch and 2023 awards ceremony of the Beijing International Film Festival ASUS e-creation charity imaging unit was held grandly at the Langyuan Orange Space of the Beijing International Film Festival. As a major event launched by ASUS in conjunction with the Beijing International Film Festival, the ASUS e-creation public welfare imaging unit aims to encourage young people to create and express public welfare images and help young filmmakers grow.

Since its establishment in 2021, many outstanding creators have been incubated and emerged. With the advent of the AIGC era, the ASUS e-creation charity imaging unit of the 2024 Beijing International Film Festival has also been fully launched. ASUS will recruit more creators to participate through the setting up of the three major theme sections of hometown, youth, and technology and the free theme section, continue to promote the dissemination of public welfare images, convey the value of social welfare, and use their own creativity to explore the infinite possibilities of creation in the AIGC era.

After three years of shining transformation, it has helped young creators accelerate their growth.

Starting from 2021, ASUS Computer has innovatively cooperated with the Beijing International Film Festival to add the ASUS eCreation Charity Short Film Unit. The original intention of establishing this unit is to use the power of images to inspire the youth community’s attention and enthusiasm for public welfare, thereby arousing more people’s public welfare momentum. At the same time, it is expected that every public welfare participant can become an initiator. In the three years since the event was launched, more than 1,200 public welfare video works have been collected and incubated. Many creators have also made their mark at major domestic and foreign film festivals such as the FIRST Youth Film Festival, the Pingyao International Film Festival, and even the short film section of the Cannes International Film Festival. It has made a strong voice for the e-creation youth group.

Ms. Zheng Wei, deputy general manager and spokesperson of ASUS Computer China Business Headquarters, said in her speech: “Since the establishment of the ASUS e-Creation Charity Imaging Unit, we have built a charity imaging platform to allow young friends with distinctive personalities to use their own unique ways to contribute to the community. As a voice for public welfare, we not only provide young people with cutting-edge technological products, but also hope to beautify their bodies and strengthen their personalities, and use light and shadow to accompany their growth and transformation. This year, ASUS e-creation cooperates with the Beijing International Film Festival for the third time. Deepening the integration of public welfare and imaging, and continuing to discover and cultivate young creators, I believe that more exciting creative inspiration will burst out, and more brilliant imaging fruits will be harvested.

Zheng Wei, deputy general manager and spokesperson of ASUS Computer China Business Headquarters, delivered a speech

The theme of the 2023 Beijing International Film Festival ASUS e-Creation Charity Image Unit is “Shine, Boys, Shine Hometown”. It aims to encourage and commend young creators who use images to record the culture and tourism development of their hometown, and to show their appreciation for their hometown culture. Unique understanding and deep insight. This activity has been recognized by many media and 11 local cultural and tourism bureaus. 120 students were invited to become local cultural and tourism college student recommenders, and went to 11 regions across the country to collect and create, becoming an excellent communication case for telling hometown stories. At the conference, guests won special honors and competitions for cultural and tourism integrated image innovation for “Looking for Ancient Ru Ge”, “Until the Grasslands Are No Longer Green”, “The Book of Answers”, “Miss You, Please Contact Me” and many other films The first, second and third prizes were awarded.

2023 ASUS e-Creation Charity Image Unit Award Ceremony

This conference also received strong support from the industry. Xu Tong, one of the representative independent documentary directors in China; Zhou Difei, a famous director, screenwriter, and producer; Gao Xiongjie, director of the Film and Television Department of the Central Academy of Drama; Liang Ming, a famous director, screenwriter, and actor; director, screenwriter, producer, and director of the Beijing Film Academy Fang Gangliang, associate professor of the department, master’s tutor, director of the China Children’s Film Society, and member of the China Film Directors Association; Yu Ming, associate professor of the School of Art and Media of Beijing Normal University and documentary director; Liu Jingdong, director of the Digital Imaging Industry Center and associate professor of Zhongnan University of Economics and Law, etc. More than ten well-known experts and artists in the industry attended the meeting and will serve as members of the 2024 jury.

Message from the judges of the 2024 ASUS e-Creation Public Welfare Imaging Unit

From left to right: Director of the Film and Television Department of the Central Academy of Drama: Kao Xiongjie

Famous director, screenwriter and actor Liang Ming

One of the representative figures of domestic independent documentary directors: Xu Tong

Director, screenwriter, producer: Zhou Difei

The three major proposition sections focus on public welfare of era images to make the world a better place

Focusing on the present, the revolutionary era led by AI has arrived, and AIGC is opening up a new world of film and television production and narrative with its unique innovation. For those young people with rich imagination and creativity, this era is undoubtedly full of opportunities. Based on the successful holding of the first three events, the 2024 Beijing International Film Festival ASUS e-creation charity imaging unit has also been fully launched. Hometown, youth and technology have become the three core creative sections of this year’s public welfare imaging unit.

Ms. Jiang Lin, Corporate Marketing Director of ASUS Computers, said that the choice of these three creative themes stems from ASUS’s thinking about the present and the future. Taking hometown as the theme is to hope that the creators can focus on the hometown itself, rediscover hometown through a cutting-edge perspective and young attitude, connect more deeply with the land, and understand hometown; using youth as the theme is to hope that young creators will Focus on yourself and your friends around you, and show off their diverse choices and creativity in the new era of change; with technology as the theme, you are looking forward to young creators observing the changes in the AI ​​era from their own perspectives and looking forward to future development. more possibilities.

“ASUS hopes that through the presentation of these three propositions, the current human fireworks, the state of youth, and the thinking of young people standing at the starting point of the AI ​​​​changing era will be sealed into an image time capsule of 2024, which will be used as the first year of AIGC. A small testimony,” Jiang Lin said.

Jiang Lin, Director of Corporate Marketing of ASUS Computers, released the 2024 unit proposition

In addition, the 2024 ASUS e-creation charity imaging unit also has a free proposition section. The purpose of this section is to arouse creators’ concerns about social issues around them and promote public understanding of related issues, so that the power of public welfare can affect more people. In this process, ASUS will also provide assistance so that good public welfare ideas can be transformed into volunteer actions, truly using images to make the world a better place.

Actively embrace the changes of the AIGC era and explore the infinite possibilities of the future through the integration of “technology + art”

This conference also set up a forum with the theme of “E-Generates All Things, Creates the Future – Youth Image Creation in the AIGC Era”. Many representatives from academia and creative fields participated in the forum. In the forum, the guests generally believed that AIGC will have a great impact on future image creation and will also open up a greater space for image creation. AIGC’s exploration of contemporary video art creation requires both the continuous efforts of creators and breakthroughs in the field of art education. ASUS will always provide assistance in this process.

2024 ASUS eCreation Public Welfare Imaging Unit Theme Forum

Fang Gangliang, associate professor of the Directing Department of Beijing Film Academy, said, “The arrival of the AI ​​era has lowered the threshold for creation, and the creative dimension has become more free.” He also sent a message to young people, “The growth of life is accompanied by mutation at any time, and we must in the process We will continue to welcome changes, step by step, and take every step steadily.”

Director, screenwriter, and producer Zhou Difei started from his own experience in filming “Crazy Alien” and mentioned that every filming is pushing the limits. At the same time, “After the emergence of AI technology, in film production, many pain points of on-site shooting can be solved to a certain extent. The improvement in efficiency is significant, but at the same time, it also faces copyright disputes and troubles.”

Mr. Xu Tong, one of the representatives of domestic independent documentary directors, said, “The human soul’s feelings about the world are irreplaceable and belong to you alone. This is the basic tenet of humanism and cannot be replaced by AI.” He also warned young people. People, don’t worry about being stuck at the door by technology. It is very important to cultivate your own spiritual world and read a lot.

Kao Xiongjie, director of the Film and Television Department of the Central Academy of Drama, pointed out that “the power of originality is unparalleled at least at the moment.

All we have to do is understand technology, use it and control it before it becomes intelligent life. “

AI film and television producer Chen Kun said, “With the development of AI technology, it will gradually integrate into all aspects of our lives and become an indispensable part of life.” Ms. Jiang Lin, corporate marketing director of ASUS Computers, shared, “AI is the general trend. It’s a great time for young people to seize this opportunity.”

This forum not only provides a platform for young creators to exchange ideas and collide with creativity, but also points out the direction for their artistic creation in the transformation of the digital age. Through cross-border cooperation and in-depth dialogue, young creators will meet challenges more confidently, use digital technology as a powerful tool and platform, and use innovative thinking and unremitting efforts to jointly promote the prosperity and development of culture and art in the new era.

Beijing International Film Festival ASUS e-Creation Charity Video Unit 2024 Launching Ceremony

With the announcement of the host, the 2024 launch ceremony of the Beijing International Film Festival ASUS e-Creation Charity Video Unit officially came to an end. ASUS Computer will continue to work with partners to promote the prosperity and development of public welfare imaging and build a stage for young creators to showcase their talents and pursue their dreams. ASUS is also recruiting and looking forward to more creators participating in this project, using their unique talents and creativity to continue writing a beautiful chapter in imaging and public welfare, and witnessing the changes of the times with ASUS.