On April 23, Yang Guofu Malatang officially announced a mysterious guest – the well-known mainland Chinese female artist Li Xueqin! As the first brand spokesperson of Yang Guofu Malatang, she will join hands to start a new journey – the brand chapter of “over 2 billion visits in 20 years, the herbal bone soup consumed by the people”.
Not only that, Yang Guofu Malatang also announced a series of exciting news. We will comprehensively improve products, business concepts, store operations and other aspects to bring you a brand new Yang Guofu Malatang.
At the same time, the brand TVC “No matter what happens, let’s have a bowl first” performed by Li Xueqin was also launched simultaneously! This is more like a documentary micro-movie about Xue Qin and Yang Guofu Malatang, which accompanies the long time of growing up. This TVC will kick off the brand’s online and offline multi-channel renewal, making Yang Guofu Malatang’s brand image more vivid and lively, and more deeply rooted in the hearts of the people. Let us look forward to this wonderful and wonderful journey together!
Yang Guofu Malatang joins forces with Li Xueqin to transform and upgrade the brand
The relationship between Yang Guofu Malatang and Li Xueqin begins in the Northeast. Yang Guofu Malatang originally started in Harbin under the name “Yangji Malatang”. In order to adapt to the taste of Northeastern people, Yang Guofu adjusted the taste of Malatang, changing the traditional red oil soup base to bone soup base. This improvement made Yangji Malatang quickly become popular in the Northeast region. In 2007, the brand was renamed Yang Guofu Malatang. To date, it has opened more than 7,000 stores in more than 20 countries around the world.
Li Xueqin and Yang Guofu Malatang, who are also from the Northeast, the simple reason for this alliance is that Li Xueqin loves Yang Guofu. Yang Guofu Malatang has often appeared in Li Xueqin’s life: on the set, at home, at friends’ gatherings, etc., and has become a happy fuel for her real life.
The most important reason for tacit union is “truth”.
One is a top student at Peking University, a sincere, lively and humorous comedian.
Yang Guofu, a Malatang brand who wants to make the world fall in love with Malatang. This collaboration with Li Xueqin is an important milestone in subverting the traditional Malatang image, and is a key interpretation of the new brand value proposition “Happiness is now!” For 20 years, Yang Guofu has insisted on using real ingredients and has always adhered to “authenticity” .
In the journey of exploring the core of the brand, Yang Guofu Malatang has been exploring the true emotional connection between people and food, which is steaming and fresh.
In 2024, the brand will be fully refreshed and we will embark on a new future together.
Inviting Li Xueqin as the first brand spokesperson. Her humorous style and affinity are loved by the people. She will inject more fun and interactivity into Yang Guofu Malatang, making the brand image more lively and vivid.
As a national delicacy, Yang Guofu Group currently invests 500 million to build its own industrial intelligent factory to strictly control market quality.
Yang Guofu will also be committed to providing consumers with a more high-quality, healthy and delicious Malatang experience. In terms of product upgrading, we continue to develop new flavors and focus on the selection and matching of ingredients.
In terms of brand upgrading, the overall brand power has been improved by leaps and bounds, and cultural inheritance parts have been extracted from the brand’s twenty years of development, such as the vision of Phoenix and the application of IP image.
In addition, as the store serves as the final carrier, Yang Guofu Malatang will also conduct a comprehensive upgrade in store operations. Conduct full-dimensional updates and iterations from the aspects of vision, culture, product portfolio and consumer experience.
Regarding the upgrading and creation of the store environment, Yang Guofu Malatang is committed to improving service quality and striving to create a comfortable and warm dining environment for consumers.
In 2024, in order to accelerate the pace of Yang Guofu’s internationalization and to continuously improve the group’s organizational capabilities, the group will also upgrade and jointly create a higher-standard information IT system to better serve the global market and continue to deliver the spicy taste of happiness.
This cooperation with Li Xueqin will help Yang Guofu Malatang achieve greater breakthroughs in its brand image and bring consumers a better experience. Let us, together with Li Xueqin, look forward to the new changes of Yang Guofu Malatang in 2024!
The content on this website (including but not limited to text, pictures, audio and video), except for reprinting, is the copyright of Times Online. Reproduction, linking, reposting or other use is prohibited without written authorization. Anyone who violates the above statement will be held accountable by this website for relevant legal liability. If other media, websites or individuals reprint and use it, please contact Mr. Ding of this website: [email protected]
Tags: Yang Guofu Malatang Officially Announces Brands Spokesperson Xueqin Brand Transformation Upgrading
-
