The craze spreads, dancing without boundaries PUMA launches the latest FOREVER DANCE series of products for dancing

Since the birth of street culture in the 1970s, the cultural heritage behind hip-hop has been continuously favored by the fashion trend field and has become an annotation of current youth culture. PUMA has had a deep connection with hip-hop since its inception. Not only does it have the SUEDE shoes, which are highly symbolic of the times, but it has also gradually broadened the boundaries of hip-hop through continuous innovation in product design.

This season, PUMA launches the latest FOREVER DANCE series, aiming to encourage every consumer to pursue and release their enthusiasm; no matter the size of the stage, follow the beat of your heart, you can ignite unlimited energy and spread this love .

No kind of excellence comes out of thin air. Regardless of his identity or role, HENRY Liu Xianhua devotes himself to it because of his enthusiasm, and ultimately creates a wonderful stage. This time, PUMA teamed up with Liu Xianhua and many dancers to shoot a video advertisement. They danced together on the same frequency, expressing themselves with rhythm and conveying their passion for dance with music.

The FOREVER DANCE series of products are performed with the support of IVE, the spokesperson of PUMA in the Asia-Pacific region, and the energy is released; the members use lively and diverse styles to interpret the unique charm of hip-hop culture.

This time, the latest FOREVER DANCE series aims to create a more comfortable dancing experience for different dancers and different scenes through fashionable, simple and personalized designs. The silhouette of the clothing allows strong rhythms to no longer be limited by space; the drawstrings at the hem of the tops, the lining of the skirts and many other detailed designs not only meet the dancers’ needs for diverse looks, but also allow dancers to say goodbye to constraints. Dance to your heart’s content.

This series provides a variety of products including short-sleeved T-shirts and shirts, vests, V-neck POLO shirts, work pants and other products, and uses bright summer colors such as vibrant red, lavender, sky blue, etc. to help dancers perform every ” Highlight moment”.

In terms of shoes, the latest SUEDE shoes released subsequently retain their iconic smooth silhouette and suede texture. The classic runway pattern on the side of the shoe is spliced ​​with fabric woven elements, and the colors are bright and jumping yellow and low-saturation pink. , blue, and classic black, eye-catching yet classic, colliding with fashion and vitality. The VELOPHASIS shoes launched simultaneously in this series draw inspiration from the classic design of the millennium era and come in two colors: pink and silver. The asymmetric design of the upper is paired with honeycomb mesh fabric and tonal patchwork texture, showing a trendy style.

Dance freely because of your love for dance. No matter where you are, dance impromptu. Wherever you are, you can dance wherever you want, spreading your inner enthusiasm infinitely!

The latest FOREVER DANCE series has been launched in PUMA stores, designated retail stores around the world and the official PUMA flagship store on Tmall. Enter “PUMA” in the WeChat search box to enter the mini program for purchase, and exclusive consultants will provide product consultation. Services, join as a member to unlock multiple membership benefits!