400,000 cash & 10 million traffic support designers, Xiaohongshu’s exclusive VOGUE Fashion Fund registration channel is officially opened_TOM News

A few days ago, Shushu brought the news that Xiaohongshu REDlabel has become the exclusive platform partner of VOGUE China Fashion Fund 2024, and soon received many messages from designer friends:

How to participate and play?

Where is the registration channel?

Just today!Xiaohongshu’s exclusive registration channel for the 2024 “Apparel and Beauty VOGUE” Chinese Young Designer Support Program is officially open!

Sign up now to participate and not only have the chance to win the prizes officially provided by VOGUE400,000 cash reward and full-year brand development guidanceand even Xiaohongshu officialTens of millions of traffic support and year-round store operation guidance.

now atSearch “REDlabel” on Xiaohongshu“Keyword to enter the registration page, fill in personal information and upload works, you can complete the registration. Let us take a look at more detailed rules!

Preliminary stage

Participate in the topic and compete for 3 exclusive seats on Xiaohongshu

After the registration deadline, the editorial team of “Apparel and Beauty VOGUE” will conduct a preliminary screening and select the most45 bitsCandidate for rematch.

Xiaohongshu platform will be elected through voting3 peoplePopular candidates, total48 bitPlayers advance to the semi-finals.

How exactly were the three “popular kings” born?

From April 20 to May 20, all participating designers will bring topics#THINGS ONLY DESIGNER KNOWand#小红书Young Designer Support ProgramPost notes on Xiaohongshu to participate in the selection of popular candidates.

Note content may include but is not limited toDesigners introduce themselves, display their design works, share their thoughts and experiences on designIn other directions, the higher the number of likes, collections, and comments on the notes posted by participating designers, the higher the number of votes will be. On May 31, Xiaohongshu will officially announce the list of the top ten designers with the final votes. The three participating designers with the highest votes will be selected as the popular candidates and enter the semi-finals review.

semi-final stage

Competition area, comprehensive record of contestants’ participation process

The VOGUE expert jury will select 22 candidates to advance to the finals at this stage. The finalists are expected to be announced in early July.

Xiaohongshu will set up a special area for the VOGUE Fashion Fund competition. Players can record the competition process through notes and videos, and share their participation experience and insights with fans. High-quality notes will receive additional traffic rewards.

final stage

Choose 1 from 22 to create the designer’s most popular products

The finals will be divided into four major tracks, China’s Emerging Designer Award, China’s Emerging Jewelry Designer Award, China’s New Talent Mentoring Program, and China’s Digital Fashion Art Program. 22 qualified contestants will compete for the championship of the four major tracks.

After the final works are created, they will be displayed offline during Shanghai Fashion Week and reviewed by a global editorial team composed of VOGUE editors-in-chief from various countries.

Why do more and more Chinese designer brands choose to come to Xiaohongshu?

They said that because Xiaohongshu has many users who are consistent with the brand;

Because posting notes on Xiaohongshu allows users to better understand what the brand wants to express;

Users are also willing to communicate with designers and work together to polish the design better.

Therefore, even designer brands with limited budgets can quickly gain visibility on Xiaohongshu and make their designs known to everyone.

As Cai Lin, head of Xiaohongshu’s fashion business, said: “Spring is here, and our Chinese designer brands are finally waiting for a spring breeze.” As the first stop for fashion brands, Xiaohongshu will help them hear more and more authentic voices from users, and also help the new generation of designers step by step from 0 to 1.

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