As the beginning of the entire Hello Kitty 50th anniversary celebration, on November 1, Hello Kitty’s birthday, Sanrio held the opening ceremony of a special light and shadow exhibition at Shanghai Powerlong Museum, joining hands with guests and fans from all walks of life to pay tribute to Hello Kitty. Birthday wishes from Kitty!
In 1974, Sanrio launched a small wallet, and Hello Kitty with a red bow on her left ear came out. She brought friendship and smiles to all over the world, and has been delivering joy to everyone for decades, with her sweet and innocent character. The image has also deeply attracted fans from all over the world, becoming Sanrio’s most recognized and popular IP. Even though the IP industry continues to develop with the advancement of time and technology, Hello Kitty has still won the love of many fans with its ever-evolving ever-changing charm and healing and cute image, and has always remained at the forefront of the industry among many IPs. .
On November 1st, Hello Kitty’s birthday, Sanrio invited many distinguished guests and art celebrities to the opening ceremony of the 50th anniversary special exhibition to celebrate the birthday of the protagonist of this exhibition.
Wei Fang, general manager of Sanrio China, delivered a speech at the opening ceremony, expressing her gratitude to the distinguished guests and Sanrio’s vision. On the same day, teacher Yuko Yamaguchi, the author of Hello Kitty, also came to the scene. In addition to sending birthday wishes, he also created a birthday celebration picture for Hello Kitty on the spot, which was a feast for the eyes of the audience.
Later, the protagonist Hello Kitty took the stage to the warm cheers of the audience. Well-known entertainment stars Song Yi, Zhang Yifan, Xilinnayi Gao, Chen Duling, Jiang Mengjie and Zhu Xudan sent birthday wishes via VCR. This time Sanrio also specially invited many well-known artists at home and abroad, such as Zhang Zhanzhan, Huang Xiaomian, Chen Li, He Qiru, etc., to send the most sincere wishes to Hello Kitty. In this special light and shadow exhibition, the audience can also see the art works inspired by Hello Kitty by these artistic celebrities.
After the birthday celebration session, Sanrio family stars Big-Eared Dog, Melody, Coolomi, Blanket Bear, and Cool Penguin also made a surprise appearance and performed the latest single with Hello Kitty, which caused continuous cheers at the scene. After the performance, the most important lighting ceremony of the night came. The moment Hello Kitty pressed the switch, the bow knot device completed by the guests was officially lit, which meant that the Hello Kitty Cosmos 50th Anniversary Light and Shadow Special Exhibition officially opened! Finally, Sanrio stars clapped and took photos with the guests, and the opening ceremony came to a successful conclusion.
Hello Kitty Cosmos 50th Anniversary Light and Shadow Special Exhibition focuses on the imagination of the “future world” to create a super cute universe belonging to Hello Kitty. It is based on showing the growth footprint of Hello Kitty and more forward-lookingly integrates the “signature” of the Sanrio family. IP is seamlessly integrated with current trends.
In 2021, Sanrio China held a cyberpunk-style birthday party for Hello Kitty, which received surprise calls from countless fans across the entire network. This year’s light and shadow special exhibition gives the image of Hello Kitty a sense of the future and art. The exhibition hall not only has the popular AR real-time check-in device, but also colorful content that integrates multiple styles, interactive particle projections, etc. The exhibition installation with a strong sense of technology allowed the guests and fans present to fully experience the avant-garde and changeable side of Hello Kitty, and at the same time, it also vividly demonstrated Sanrio’s spiritual core of not being afraid of breaking the circle.
The reason why this light and shadow special exhibition has such a rich form and content is because it embodies the love of Sanrio designers in China. Their love and blessings for Hello Kitty have been integrated into the design of the entire special exhibition. And transform it into works and installations that are visible to everyone. Fans can feel this intention from every work and installation.
The Hello Kitty Cosmos 50th Anniversary Light and Shadow Special Exhibition will remain open until January 28, 2024. Fans are welcome to come in person and embark on a fantasy future journey with Hello Kitty!