On November 1, 2023, Beijing time, NetEase Cloud Music announced a strategic cooperation agreement with Japan’s Bandai Namco Music Live. In the future, both parties will give full play to their respective advantages and provide more high-quality music content for Chinese music lovers. .
Bandai Namco is a well-known Japanese cultural and entertainment company with extensive influence around the world. In addition to discovering and cultivating artists, its subsidiary Bandai Namco Music Live also focuses on the creation of animation, games and other content, hoping to convey the personality and charm of each artist to fans in the best way. It includes Lantis, an anime music brand founded 24 years ago, Sunrise Music, which provides music works for Sunrise Animation, Kiramune, which mainly focuses on male voice actors, and Purple One Star, which belongs to the famous guitarist MIYAVI.
The well-known artists under the brand include (in no particular order, including well-known voice actors, virtual groups, etc.): Daisuke Ono, Takuya Terashima, Akane Kumada, Shotaro Morikubo, Kenichi Suzumura, Sogo Nakamura, Nijigasaki, Ninami, ZAQ, STEREO DIVE FOUNDATION, μ’s, Liyuu, Liella!, JAM Project, Aqours, etc. Through the works of these outstanding artists, Bandai Namco Music has expanded its influence to the world.
As China’s leading online music platform, NetEase Cloud Music is widely popular among Chinese music users. At the same time, NetEase Cloud Music is also the most popular music platform among China’s younger generation. Its unique music community attributes can not only effectively improve the efficiency of music content distribution, but also help enhance the influence of Bandai Namco Music’s content among young user groups. force.
In 2022, the MAU of NetEase Cloud Music Platform reached 189 million, and the average daily listening time of daily active users was 78.9 minutes. More than 33.4% of the songs listened by users came from platform recommendations, changing the traditional listening habits and creating a highly sticky community interaction atmosphere.
In recent years, as its unique community ecology and copyright operation capabilities have become increasingly prominent, NetEase Cloud Music has been favored by copyright owners at home and abroad. At present, the platform has successively reached copyright cooperation with many domestic and foreign music companies. By the end of 2022, the total number of authorized music libraries will be 116 million.
Since 2021, NetEase Cloud Music has cooperated with Modern Sky, Hong Kong Emperor Entertainment, China Record Group, Lehua Entertainment, Foremost Records, SM Company, YG Entertainment, Times Fengjun, Yanshe, Avex, Pony Canyon, Believe Music, and Rolling Stone Records , Yudingshi and others reached copyright cooperation. Songs by Nicholas Tse, Joey Yung, Twins, New Pants, Pain Yang, Wu Tiao Ren, Wang Yibo, Mayday, Soda Green and many other well-known artists, bands and musicians have all been highlighted on NetEase Cloud Music.
In the future, NetEase Cloud Music will continue to actively promote cooperation with upstream copyright holders and continue to provide Chinese music lovers with more high-quality music content and a better music consumption experience.