Canton Fair Observation: Overseas markets are gradually recovering and China’s “good gifts” treat the world – China News Service

China News Service, Guangzhou, April 26th: Title: Canton Fair Observation: Overseas markets are gradually picking up and China’s “good gifts” treat the world

China News Service reporter Cai Minjie

As consumption in the gift market continues to upgrade, the gift economy industry has also ushered in a new period of development. Chinese “good gifts” that are both practical and beautiful have become the choice of many overseas buyers.

The second phase of the 135th China Import and Export Fair (Canton Fair) is being held in Guangzhou. As of 17:00 on April 26, 189,233 overseas buyers had attended the Canton Fair offline, an increase of 21.8% compared with the same period of the previous session.

Entering the gift exhibition area of ​​this Canton Fair, tens of thousands of exhibits are eye-catching. From daily tableware to holiday supplies, a dazzling array of Chinese “good gifts” instantly caught the attention of buyers, and the brilliant Chinese gift industry welcomed the world with “courtesy” at the Canton Fair.

On April 25, the gift exhibition area of ​​the 135th Canton Fair was full of exhibits.Photo by China News Service reporter Chen Chuhong

Antique ironwood wall clocks used for decoration, colorful painted biscuit jars, wind chime pendants swaying in the wind… Walking into the booth of Deyi Culture and Creative Group Co., Ltd. is like entering a “secret garden”. Home crafts and decorations are dazzling.

“We combine the characteristics of new products in spring and summer to create a garden-style scene layout, from fabric tablecloths, glass ornaments, sculptures to potted green plants on the table, the exhibits are integrated.” Ouyang Jun, general manager of the company, said that the company’s main products When exporting to Europe and the United States, the design team will not only be based on traditional culture, but also design based on market popular elements. “We hope to use the Canton Fair to help cultural and creative products go overseas.”

A “black cat” wearing a magic hat sits on the “pumpkin”, showing a sly smile; when the “dark night” falls, the “black cat’s” smile changes with the light… In Guangzhou Quanyouneng Inflatable Model Co., Ltd. The booth is full of Halloween atmosphere and has become a messenger conveying the festive atmosphere.

“Our products can be regarded as a unique landscape. The products show the atmosphere of different festivals, which makes the buyers who come to our booth exclaim that they are wonderful.” The person in charge of the booth said that in addition to continuous innovation and breakthroughs in design technology, we also make breakthroughs in packaging. In terms of materials, the company also uses degradable and recyclable materials, which meet the plastic reduction requirements of domestic and overseas markets, making the products more competitive in the international market. “Holiday supplies are people’s emotional needs on special days. Only high-quality products Only quality products can make buyers feel assured and satisfied.”

“Our company has a history of 26 years. We have a complete range of products and guaranteed quality and after-sales service. We are favored by the European market.” Wang Juan is responsible for the sample development of Shenyang Hanyuan Crafts Co., Ltd. She said that due to the influence of the general environment, In recent years, buyers are generally price-sensitive. In this regard, they focus on launching products made of natural materials combined with simulated materials, and improve the cost-effectiveness through various methods to meet demand.

Wang Juan has her own “business experience”. She said that export products should pay attention to innovation and pay attention to product design and functions to avoid homogeneity.

On April 25, at the 135th Canton Fair, exhibitors and buyers had a great time chatting in the gift exhibition area.Photo by China News Service reporter Chen Chuhong

“We are a little surprised that there are more buyers this time than last time.” The booth manager of Meishenglong Can Manufacturing (Huizhou) Co., Ltd. said with a smile while sorting out the business cards in his hand. At the booth, a variety of tinplate cans, including mooncake cans, biscuit cans, candy cans, handheld cans, gift cans, etc., were colorful, interestingly designed, and dazzling.

As a large-scale manufacturer of miscellaneous cans, Meishenglong uses its independently developed automatic production technology to allow these metal cans to “send” good wishes to more than 50 countries and regions.

Zheng Pengfei, general manager of Shunmei Group, is an “old Cantonese trader” who has participated in more than 50 exhibitions. “The overseas gift market is gradually recovering, and we look forward to establishing cooperative relationships with more buyers at home and abroad through the Canton Fair platform to jointly promote Chinese traditional craft gifts to the world,” he said. (over)