CIIE hits the ground running | New consumption trends are flapping their wings to promote domestic consumption upgrades

At the 6th China International Import Expo (hereinafter referred to as the “CIIE”), the consumer goods exhibition area occupying two venues brought together many domestic and foreign companies in the field of consumer goods. New consumption trends are flapping their wings and promoting the upgrade of domestic consumption.

Technology brings multiple improvements in consumer quality and experience

“Danone will exhibit more than 100 types of healthy foods covering the entire life cycle this year.” At the Danone booth, a staff member introduced that as a “strong fan” of the CIIE, Danone has participated since the first CIIE. This time it also brought the world’s first new products customized for Chinese consumers.

Danone staff introduces exhibits to the audience/Photo by Han Yu

“In the past six years, Danone has been ‘coinciding’ with the CIIE, seizing open development opportunities, continuing to promote local innovation, accelerating the implementation of scientific research results, and achieving gratifying results.” Bruno Chevot, President of Danone China, North Asia and Oceania ) said, “At the beginning of this year, Danone released a new sustainable development strategy ‘Vital Journey’, which further anchors the development direction of leading health through food, promoting green development and community prosperity. This development direction is in line with ‘Healthy China’ The ‘Beautiful China’ strategy is highly consistent.”

At this CIIE, in addition to various types of healthy food covering the entire life cycle, Danone also used a series of technologies such as naked-eye 3D, 5G, and AI to visually and auditorily bring audiences an in-depth understanding of health scientific research, smart green food manufacturing, and also let The audience can touch, feel and taste it.

Danone staff introduces the smart factory to the audience/Photo by Han Yu

As a century-old global fruit and vegetable brand, Dole further expanded its booth area this year and presented a variety of high-quality fruit and vegetable products at the CIIE. The relevant person in charge of Dole told reporters that with the improvement of the living standards of Chinese residents and the upgrading of the consumption structure, durian is very popular among Chinese people because of its rich nutrition and unique flavor. Dole chooses among dozens of mainstream varieties. The “Puya” variety, Dole Golden Puya durian was launched, is the first product of this CIIE. In order to make it easier for consumers to taste, Dole has also launched freshly peeled Golden Puya Durian, 3D locked fresh-packed Golden Puya Durian and other convenient packaging formats, which are ready to eat.

Consumers experience durian products at Dole booth/Photo by Guo Jichuan

Food waste has been a global problem, causing not only economic losses but also greenhouse gas emissions. This time Dole demonstrated the sustainable development project “Fruit to Leather”. Dole and the synthetic biological new material R&D company use the fresh waste fruits produced by sea transportation during the rapid circulation of high-quality fruits and vegetables as a nutrient source and mix them with mushroom mycelium. After a series of cultivation and fermentation, they become 100% biological products that can be made. Based on environmentally friendly leather.

This year marks the 10th anniversary of the joint construction of the “Belt and Road” initiative, and the “Belt and Road” joint construction of national enterprises has also become the highlight of this CIIE. Zhang Tongyang, general manager of Mupende Wild Honey Co., Ltd. in China, told a reporter from Securities Daily that Mupende opened a honey factory in Africa in 2015. Through the CIIE platform, dealers from all over the country began to pay attention to us, and Chinese buyers were interested in us. Products from Africa are very interested. They first became users of our products at the CIIE, and may become partners after a period of time. Moreover, with the booming development of Chinese logistics companies and e-commerce platforms in Africa, it used to take three months to ship goods to China, but now it has been shortened to 40 days, which has greatly reduced the time cost of enterprises in the sales process and slowed down Inventory pressure.

Digital technology supports consumption upgrade

In the context of the strategy of expanding domestic demand, how to more effectively drive comprehensive and sustained economic growth by accelerating consumption upgrading and upgrading is a topic of widespread concern to all parties.

During the CIIE, the 6th Hongqiao International Economic Consumption Theme Sub-Forum was held. At the meeting, Vice Minister of Commerce Sheng Qiuping announced a set of data. The import volume of consumer goods in 2022 will reach 1.93 trillion yuan, accounting for 10.7% of total imports. Since the beginning of this year, China’s consumer market has continued to recover and expand. In the first three quarters, total retail sales reached 34.2 trillion yuan, a year-on-year increase of 6.8%. During the Mid-Autumn Festival and National Day holidays that just passed, the consumer market was very popular and sales were strong. The average daily sales of key retail and catering companies monitored nationwide increased by 8.6%, and the passenger flow in key business districts increased by 1.6 times, fully demonstrating the vitality of the Chinese economy.

Sheng Qiuping said that in terms of stimulating the potential of new consumption, driven by both consumption upgrading and technological empowerment, new consumption is booming, actively promoting green, low-carbon, and sustainable consumption, supporting healthy, smart, and fashionable consumption, and developing new consumption formats. The new model will create more immersive, experiential and interactive consumption scenarios, strengthen departmental coordination, promote the integrated development of the business, travel, cultural and sports sectors, and continuously improve the quality of service consumption.

With the application of new technologies such as 5G, new consumption forms and consumption models are emerging one after another. Cloud factories can organize production at extremely low costs and extremely fast. E-commerce live broadcasts allow consumers to understand product prices and attributes in a more diverse way. Digital technology It not only supports consumption completion, but also supports emerging consumption scenarios and docking consumption demands.

Jiang Xiaojuan, president of the China Industrial Economics Society, said that digital technology can support more and faster innovation of new consumer goods and services, and new business model innovation can provide consumers with better options to support consumption. Digital trade can support the import of more consumer goods and services and provide domestic consumers with high-quality and diversified consumption choices. In addition, digital finance can provide consumers with more consumer credit and other financial services, and support consumption improvement through multiple channels such as expanding employment and embedding it into various scenarios.

“When digital technology intervenes in the consumer field, it will lead to an improvement in the quality of industry products and services and an increase in consumption scale. I have great confidence in the next step of digital technology supporting more consumption growth and improvement in consumption quality.” Jiang Xiaojuan said. .